5 Ways to amplify your online
Next generation eLearning with iMIS and ScholarLab
Dr. Laurelle Jno Baptiste
COO, ScholarLab
P: 647-295-3191
Twitter: @LaurelleJB
education program today
Randy Richter
Director of Technology Solutions, Partner
Association Technology Solutions
P: 720-945-7256
We help organizations build great eLearning and drive significant revenue
Everything your organization needs, brought together in one place
Live conferences, courses, webinars, seminars recreated online
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What we’ll cover today:
Get rid of your clunky LMS
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5 Ways to amplify your online education program
#1#2 Revolutionize the way you create video content with
#3#4 Make learning social
#5 Market your eLearning programs for a digital age
Create a seamless learning community—integrate
(single sign- on with iMIS and ScholarLab)
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Get rid of your clunky LMS#1Associations are using outdated technologies that are
not aligned with the needs of today’s members.TAKEAWAY
TAKEAWAY Associations are paying for features their members
never use.
“Survey results showed that almost one-third of survey respondents were either
dissatisfied or very dissatisfied with the LMS product they are using.”- From “eLearning Guild Research: Mad About Your LMS?”, Learning Solutions Magazine, 2013
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Google then VS Google todayGoogle’s transformation
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ABC Inc.
LMS then VS LMS nowMany associations are still using LMS 1.0
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LMS 1.0 VS LMS 2.0Ask yourself: What kind of eLearning areyou offering your members?
Web 1.0 Web 2.0
• Numerous files and folders
• Complicated course navigation
• Heavily text-based
• Little to no opportunities for
interactive learning
• No real time instructor-learner
communication
• Not on par with in-person education
• Easy-to-use and intuitive
• Multimedia: video, audio, images,
PowerPoints, animations
• Interactive learning environment:
chats, discussion boards, screen
sharing, wikis, blogs
• Complements and enhances in-person
education, in many situations better
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Revolutionize the way youcreate video content with
Did you know?
When you hear information, 3 days later you will recall 10%.
When you hear and see information. 3 days later you will recall 65%.
62% of instructors believe that video helps them be more effective.
Sources: “Why You Should Use Video In Education”, Edudemic, 2014. and Medina, John. Brain Rules. 2009.
#2
ScholarLab EZLive helps cut the costs of creating
eLearning content—live stream and record your courses,
events and workshops.
TAKEAWAY
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What is ?
Live stream and record
events with one click
No Videographer needed
No expensive setup
Record and live stream via
iPod, iPhone or iPad
Learners can access your
live stream and recordings
using all major Internet
browsers, plus iPhones,
iPads, and Android devices
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What are the benefits of ?
Unlimited outreach, ongoing resourceTurn one-way, one-time only presentations and sessions into an ongoing
interactive resource, far after the in-person version has finished.
Cost efficientCreate twice the eLearning content in half the time for a fraction of the cost.
SimpleNo need for complicated downloads, just an Internet connection!
VideoVideo has become an instrumental element of effective learning.
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#3 Create a seamless learningcommunity—integrate
Single sign on
with iMIS and
ScholarLab
12#4 Make learning social
The future of
learning:
Attracting the
next generation
of members to
build a
sustainable
association.
TAKEAWAY
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ABC Inc.
Madison
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Madison
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THE NEWMEMBER
“Digital Native”
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#5 Market your eLearningprograms for a digital age
Marketing in a digital age
requires an equally
digital approach.
TAKEAWAY
Tips from the . Visit ScholarLabResearch.com for more!
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Fine-tune your pricing to hit the
Do your research.Pricing shouldn’t be an independent exercise.
Too high? Too low?Don't fall into the trap of thinking that lower prices will automatically
mean more sales.
Walk in your learners’ shoesConsider how a learner’s willingness to pay will be impacted by factors like
level of education, income, geographical location and age.
high note in sales
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Turn wandering website visitors
One click rule: Don’t make members search for your eLearning
Have images of your learning system on your website
Sidebar ads & upsell opportunities built into the system
into valuable members & learners
Have a dedicated and graphically rich education page
Reminders about your eLearning in event-related news
Feature your eLearning programs in your news section or blog
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5 Ws of tweeting about youreLearning programs
Why? Not using Twitter just isn’t an option anymore.
When? Establish a schedule of well-timed tweets.
Where? Consider where you will be tweeting from.
Who? Clearly outline responsibilities of people involved.
What? Create valuable and informative tweets.
Thank You!
Randy Richter
720-945-7252
Dr. Laurelle Jno Baptiste
647-295-3191
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