Download pdf - 5 Tips to Boost SEO Rank of Your Website Using Social Signals

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5 Tips to Boost SEO Ranking of Your

Website with Social Signals

Jai Rawat

CEO

@jairawat

Watch the recording of this Webinar at https://vimeo.com/75259365

https://vimeo.com/75259365

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• Intro

• Evolution of search

• Examples of Social SEO

• Research Data

• Strategies for boosting SEO via social

• Summary

Agenda

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• Comprehensive Social

Commerce Platform

• Started in 2010

• 150+ Brand name customers

• Focused on generating ROI

LinkShare

Technology Genius

Award

Most promising

private

companies

2013

Featured in a

recent Social

Commerce

case study

Top Startup

Award

Ask-a-Friend

Get-a-Fan

Refer-a-Friend

Social Connect

Social Login

Viral Offer Sharing

Viral Flash Sale

Share-a-Purchase

Share-on-Mobile

Shopping Community

Product Stories

Social SEO

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Evolution of Search

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Search 1.0

All about ShoesShoes Shoes Shoes Shoes

Shoes Shoes Shoes Shoes














Buy Shoes

Results based on on-page keyword density

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Results based on off and on-page factors

Buy Shoes Buy Shoes

Search 2.0

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Search 3.0

Vertical Search

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Search 4.0

Social Search

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Let’s go Searching…

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Normal Search Result

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Personalized results

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Search Results for “Social SEO”

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Personalized results on Bing

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• Personalized results– Based on your past

history

• More relevant results– Based on what your

friends are doing

Why Prioritize Social Content?

• Harder to game

– Data from real users

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Ok, so Social Signals are Important but

How Important?

16Source:searchmetrics

7 out of top 8 SEO

factors are related to

social!

Correlation Study

http://www.searchmetrics.com/en/services/ranking-factors-2013/

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Causation Study

Source:ShopSocially

http://blog.shopsocially.com/2013/04/05/social-signals-a-most-effective-but-least-known-seo-secret/

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"I wouldn't put too much of a tunnel vision focus on

just links. I would try to think instead about what I

can do to market my website to make it more well

known within my community, or more broadly,

without only thinking about search engines.”

– Matt Cutts, Google

From the Horse’s Mouth…

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Horse’s Mouth cont.

Source: http://goo.gl/VxcHFR

http://goo.gl/VxcHFR

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Coming to the Point -

5 Strategies to Maximize

Social Signals for SEO

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#1 Google Authorship

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Get your Picture in the Search Results!

150% higher CTR

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1. Verify work email address

2. Link Google profile to your content

How?

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• Add the following to your content<a href=“https://plus.google.com/111273426956357818965?rel=author”>Jai

Rawat</a>

• Verify that it is working properly

How? (cont.)

Your G+ ID

& name

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#2 Create Shareable Content

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• We became focused on pleasing the search engines!

• Create content that users will connect with and share

Great Content is Never out of Fashion

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#3 Maximize Sharing Opportunities

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• Passive sharing buttons = <0.1% engagement

• Get 50-100x increase in sharing by

– Explicit call to share

– In-context

– Rewarding

How to Maximize Sharing

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Increase Likes for a Webpage

“Like” is attached

to the webpage,

not Facebook

page

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Getting Users to Share Your Products

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Social SEO on Steriods

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Run a Contest

Canvas on Demand

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#4 Optimize Shared Content

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Anatomy of a Share Snippet

• Title, Description, Image and URL are under your control

• Double SEO benefit – back link + social sharing!

• You can influence “Share Blurb” as well!

Source: http://goo.gl/8ZwHPh

http://goo.gl/8ZwHPh

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Influencing the “Share Blurb”

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Influencing the “Share Blurb”

TurboFire Workout

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Ensure Proper Backlinks

Every post should link back to the

right page on your website

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#5 Fresh & Authentic UGC

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User Comments : Aggregate View

• Authentic UGC

• Fresh Content

• Automated

• Unique

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User Comments: Product Specific View

Reduce bounce rate

Increase time on site

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• SEO boost

– Likes, shares, tweets, G+

– Shares also add to „freshness‟ SEO value

– Backlinks

– UGC

• Referral traffic from shared content

• Loyalty

– Visitors sharing content will see you higher in search

results!

• Higher conversion rate due to social proof

Socially Awesome!

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• You‟re Dead… If You Don‟t Integrate Social

Media & PR Into Your Local SEO Strategy

• Google: Improve Your Site's Rank by Building

High-Quality Sites, Not Links

• How Social Media Impacts SEO

• Social Signals : An Effective but Little Known

SEO Strategy

• How Social Media is Changing the SEO Industry

Further Reading

http://searchengineland.com/youre-dead-if-you-dont-integrate-social-media-pr-into-your-seo-strategy-164754

http://searchengineland.com/youre-dead-if-you-dont-integrate-social-media-pr-into-your-seo-strategy-164754

http://searchenginewatch.com/article/2276448/Google-Improve-Your-Sites-Rank-by-Building-High-Quality-Sites-Not-Links?__hstc=212206859.e2e7b6e224a62e78c52fc0a6b08aa283.1379439889274.1379439889274.1379439889274.1&__hssc=212206859.1.1379439889274








http://www.v3im.com/2013/07/how-social-media-impacts-seo/




http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/





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Special Offer for today’s attendees

SSHoliday13Mention the code above to get one free

month or an iPad mini with one year

subscription

[email protected]

[email protected]

http://shopsocially.com

+1 650 701 7759

mailto:[email protected]


http://shopsocially.com/

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To know more about how ShopSocially can help in

Harnessing the Power of Social SEO

for Driving Social Commerce,

contact ShopSocially at

[email protected]

Watch the recording of this Webinar at https://vimeo.com/75259365

Read a blog post on key highlights of Webinar at

http://blog.shopsocially.com/2013/09/23/shopsocially-webinar-on-social-seo/

Interested? Contact ShopSocially Now!


https://vimeo.com/75259365








