Creative Process...A scientific look at the
RIGHT BRAIN
LEFT BRAIN +
#WINNINGmeans learning to access both
brain hemispheres at once.
Saturation2
Incubation3
Illumination4
Verification5
Insight1
The 5 Steps to creative problem solving
Insight1○ Find and define the problem○ Informed by research ○ Art and science
Saturation2○ Research and information
gathering ○ Dull, not sexy, people think
it's not creative
Incubation3○ Let it marinate. Some call it
"thinking aside"○ Shut off your mind to spark
creativity
Illumination4○ We know this as the "Aha!"
moment or when the big idea hits○ The idea you get in the shower
Verification5○ Make it a reality○ Proof of concept○ Prototype it!
SUCCESS!
AttitudeKnowledgeImaginationHabitatResourcesCulture
AttitudeKnowledgeImaginationHabitatResourcesCulture
POSITIVE | DRIVEN | FEARLESS
ACQUIRED | KNOWN | ASKED
FIND YOUR INNER CHILD
BE AT HOME WITH YOURSELF
DROPBOX | GOOGLE | YOUR BRAIN
LOOK AROUND YOU
Failure is the foundation to success
Vulnerabilityleads to pure creativity
Vulnerabilitytrust • communication • collaboration
Putting it all together...
The Problem
Applicationbreaking it down
The Problem
Applicationbreaking it down
Key Insights
The Problem
Applicationbreaking it down
Key Insights
The Big Idea
Some tasty tools...
Behavioral Trends | Cultural Trends | Consumer Insights
Research Tools
snapshot of the "social web"
See what people are
saying
Ads in the wild
Innovations
Industry Buzz
Banner Database
Visual Index of the internet
All things creative. See also, served sites.
Ad Database
Ads in the wild
CSS Tricks and Tutorials
Amazing Front End examples. See magic!
Tutorials galore!Compatibility tables for
support of HTML5, CSS3, SVG and more in desktop
and mobile browsers
Articles and tutorials on web design
See what your competition is doing
Paid Search :
Website Data :
Read me!
Send me feedback.follow me or something.
@petesena
Momentum is a Fire.ALWAYS FUEL IT.
Better. Brand. Experiences.
Recommended
