© 2015 Alteryx, Inc. | Confidential
5 Secrets of Blending
Customer Data to Measure
Program ROI
Brian Dirking
Director of Product
Marketing, Alteryx
Keith Conley
Director of Analytics
Bunchball 1
Dustin Smith, Product
Marketing Manager,
Tableau
© 2015 Alteryx, Inc. | Confidential
Introducing Alteryx
Brian Dirking
Director of Product Marketing
2
© 2015 Alteryx, Inc. | Confidential
Customer Success
Customers across the world
800+
Strong Foundation
Renewal rate with funds
to support innovation
95%+
Corporate Info.
3
Leader in
Data Blending and
Advanced Analytics
© 2015 Alteryx, Inc. | Confidential
Share
The Alteryx Solution For Analyst Enablement
4
All Relevant Data
Access, cleanse, and blend
data with unique packaged
data options
Rapid design of predictive
analytics with unique
spatial understanding
Packaged Market &
Customer Data
Consumerize the use of
sophisticated analytics
Enrich
Analy
ze
Ble
nd
Te
xt
© 2015 Alteryx, Inc. | Confidential
Dustin SmithProduct Marketing Manager
© 2015 Alteryx, Inc. | Confidential
Help People
See and Understand
their Data
© 2015 Alteryx, Inc. | Confidential
5 Secrets of Blending Customer Data to Measure Program ROI
Agenda
• Introduction to Gamification
• 5 Secrets of Blending Customer
Data to Measure Program ROI
• Q&A
“If motivation and big data
had a love child, its name
would be Gamification.”
Rajat PahariaBest-selling Author of Loyalty 3.0,
Founder & CPO at Bunchball
nitro
Bunchball’s Nitro gamificationengine captures the BIG DATA that:
Your customers, partners and employees generate as they interact with online experiences, and uses that data to create a more engaging experience and drive:
• Adoption and continuous engagement
• Desired behaviors
11
BIG DATA
on User
Activity
Motivating
Better
Performance
Technology
Enabled
Experiences
MAKING BIG DATA ACTIONABLE
12
Sales Service Learning Consumer
Spending
Success
Revenue
Collab.
Increase training efficacy
Accelerate onboarding
Increase self-driven learning
Increase LMS utilization
Drive collaboration
Increase employee retention
Increase revenue per employee
Accelerate rollout of new policy
Drive process compliance
13
Operational & Cost Efficiency
Employee Engagement
& Retention
Risk Mitigation
Make
More Money
Spend Less
Money
nitro
CustomerData
Our Approach
User Activity Data
We needed a solution that allows us to manipulate large sets of various data quickly for analysis and visualization.
Hello ALTERYX.
The 5 Secrets of Blending Customer Data to Measure Program ROI
1. Go in with aspirational intentions
Make no little plans: they have no magic
to stir men’s blood- David Burnham
1. Go in with aspirational intentions
2. Build in a way that helps you scale
High
Medium
Low
Data Analysis Value to Client
Insights
Ad-Hoc Analysis
Business Intelligence
Data Management
Operations
2. Build in a way that helps you scale
=IF(ISNUMBER(SEARCH("UserInfo",E4)),E4,IF(ISNUMBER(SEARCH(“Target",F4)),F4,IF(ISNUMBER(SEARCH(“Type",G4)),G4,IF(ISNUMBER(SEARCH(“Feature",H4)),H4,""))))
VS.
• The danger of more than one source of truth
• The importance of clean communication with data
• Provide high-level understanding and drill down
Apply Unique Business Rules Provide Tabbed Views
4. Make the data tell the story.
5. Aha! Moment
© 2015 Alteryx, Inc. | Confidential
• Download the Visual Analytics Kit:
• Sample analytics workflows
• Corresponding Tableau Visualizations
• www.alteryx.com/kit
• Download a Free Trial of Tableau:
• www.tableau.com/products/trial
24
Q&A and Next Steps
• Download the intro to “Loyalty 3.0”:
• http://www.loyalty30.com/download-chapter-1
• First ten get a free copy of the book!