5 Reasons Promotional Gifts Can Help Your Business

Well-designed promo products enhance the image of your company and are crucial in making a lasting first impression of your company. Loyal clients and large contributors to your company should always be acknowledged with a company gift. To successfully express why your company is worth contacting for future needs, make your corporate gifts memorable, interesting, and reflective of your values.

Here are a few ways corporate gifts can be used to help your company grow:

1. Choose a long-term gift: Look into custom made calendars, that display your company logo on each page, and you’ll be visible to your clients for the next 12 months. Make sure to choose a calendar with appealing pictures that your client will actually want to place on the wall. Or, even better, go for a daily or desk calendar and your logo will be front and center each and every day.

2. Appeal to your target client base: If you sell auto parts, then choose air fresheners, antenna balls, or company logo key chains. For real estate gifts, pick something that will have a prominent place in a new home: cup coasters and magnets are popular choices. Whatever you do, don’t choose a gift that will be buried in a drawer and never seen again.

3. Timing is crucial: Everyone sends out gifts at the holidays, do you want to risk yours getting lost in the shuffle? Look at your industry’s busiest season, and try to send out gifts the quarter before. Give them enough time to plan on using your company, but don’t wait too long and miss out on the first waves of business.

4. Permanence always trumps temporary: Of course everyone loves a delicious gift such as cookies or candy. However, edible gifts are quickly forgotten as soon as it’s time for the next meal. If you do choose edible gifts, make sure to use a useful jar ensconced with your logo, so that the remembrance will live on once the last morsel vanishes. Or scrap the edible gifts altogether and go for a snazzy cap that offers functionality and fashion.

5. Express an element of fun: Always ask if you would be excited to open a package to find your company’s gift inside? Ask around and get different perspectives. You want to spark that element of Christmas morning joy in current and potential clients when they open your gift.

Corporate gifts such as calendars, pens and caps have proven time and again to make a dramatic impact on brand recognition and customer awareness. Each time promo

products are used, loyalty is unwittingly being built amongst current and potential customers. So, keep in mind, the more useful and visible your promotional gift is, the more it will benefit your business.

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