BuzzSumo

BuzzSumo is an easy-to-use service that helps you identify which topics are being talked about most on the web.

Simply type in a key phrase or topic and you will instantly a breakdown of articles using that keyword and where those articles have been posted.

You can sort the results by number of social shares (so you know which topics are most popular) and by date (so you know if your chosen topic is still relevant).

BuzzSumo

Google AdWords Keyword Planner

Google describes its Keyword Planner tool as a workshop for

creating or expanding search campaigns.

The Keyword Planner allows you to search for keywords or ad

group ideas, see historical statistics and get an idea of how your

proposed keywords would perform against your competition.

Although designed to assist with pay-per-click campaigns (an

AdWords account login is required to access the tool), Google’s

Keyword Planner is a great supplement to your initial keyword

research.

Google AdWords Keyword Planner

Bing Ads Intelligence

Like Google AdWords, Bing Ads Intelligence also provides a keyword research tool that helps you when building or expanding your keyword lists.

Built on the familiar platform of Microsoft Office Excel and using data from the Yahoo Bing network, this tools helps you gauge the effectiveness of your chosen keywords. You can even test as many as 200,000 keywords!

Bing Ads Intelligence

SEO Book Keyword List Generator

To determine which keywords you need to include in your strategy, this tool is

as easy as 1-2-3.

 

1. Type in your desired keywords or keyword phrases (choose up to 5

phrases or lists)

2. Choose your desired keyword match types (from broad to exact matches)

3. Press “Generate” to see your results

 

Once you have your suggested list of keywords and keyword phrases, you can

export to a CSV file to then reference later or upload into your PPC campaign

accounts or other keyword reporting tool.

SEO Book Keyword List Generator

Übersuggest 

For those who want a more diverse pool of keyword suggestions, Übersuggest is a great resource.

Übersuggest provides a broad range of results by offering keyword phrase suggestions that include your designated keyword plus the most popular search phrases for that keyword for each letter of the alphabet.

For example, the site make suggestions for “content marketing” and “content marketing + a” to get “content marketing agency” as a suggested keyword. Compile your favorite results by adding to your basket and exporting later. 

Übersuggest 

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