3Poin
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overviewHow We Help Clients
navigatorHow We Help Clients
Navigator is a comprehensive end-to-end process for delivering highly integrated communications programs
that build strong relationships
business objectivesStory Lab
specify business objectives and strategies or plans to achieve them
brand storyStory Lab
develop brand story and core messages
3Point Client
companymarkets features benefits
position usp uses price
partners channels technology add-ons
support roadmap specs. ...
targetsStory Lab
determine primary and secondaryinternal and external market
segments
alignmentStudios
align messages to market segments and determine content strategy
contentStudios
create memorable, diversified content based on strategy & messages
optimizationStudios
determine key words and seo plan to maximize
traffic
media strategyStudios
align target market with content and customer preferred media
websiteStudios
prepare website for campaign
employees & shareholdersExchange
internal relations
blogosphereExchange
blogger relations
print mediaExchange
press relations
broadcast mediaExchange
broadcast relations
news aggregationExchange
news distributors & aggregators
social mediaExchange
social media communications
social networksExchange
social groups & networks FORUM
community buildingExchange
conversation management
analysisExchange
determine social media results
trafficExchange
assess impact on web traffic
coverageExchange
assess presscoverage
recalibrationExchange
revise plan, maintain conversation and move to next initiative
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