Want more mums
to buy your
products?
3 new ways to
talk to mum that
will make a
connection.
Insights from the Mumsnet conference, Mumstock 2015
And why big brands keep
getting it wrong.
Mumstock ‘15
A business conference hosted by theparenting forum, Mumsnet. Inassociation with Saatchi and Saatchi,Mumsnet engaged the 8 millionwomen across its community to revealcompelling insights into the rolesmothers are trying play in family andsociety.
The survey found that rather thanbeing portrayed in media as“hygiene-obsessed drudges”, mumswant to be represented as:
Quote from Justine Roberts, CEO, Mumsnet
So, how can your brand strike an
emotional connection with mum
by enabling her to play these roles
more often?
Some thought starters.
Fan:
Create new ways for mum to capture themoment.
1. Get mum closer to the action by sponsoring children’s activities
2. Create new ways for her to shout on social media
Provide excuses for mum to relinquish control.
1. Create challenges that require mum’s involvement
2. Give mum guidance to help her live in the moment
Partner in Crime:
Inspire mum with terribly good ways to be bad.
1. Nostalgic activities will remind mum to see the world through her child’s eyes
2. Provide clever ways to make the housework wait
Rule Breaker:
Contact Jane at Vista for insights, ideas
and creative ways for your brand to
engage with mums.
01295 369 182.@VistaMums
VistaPRVista_PR
www.thevistavillage.com