3 Home Improvement
Websites Beautifully Remodeled for
Success
brought to you by
Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website...
Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the
last time you took
a critical look at
your own Home Improvement site?
Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the
last time you took
a critical look at
your own Home Improvement site?
At Spectrum , we m a k e w e b s i t e s better, faster & more effective every day.
Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the
last time you took
a critical look at
your own Home Improvement site?
At Spectrum , we m a k e w e b s i t e s better, faster & more effective every day.
We also complement the websites we create with rock solid marketing plans & individualized attention.
Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the
last time you took
a critical look at
your own Home Improvement site?
At Spectrum , we m a k e w e b s i t e s better, faster & more effective every day.
We also complement the websites we create with rock solid marketing plans & individualized attention.
Here are 3 notable before & after examples every H o m e I m p r o v e m e n t professional can learn from:
1.
BEFORE
Window Works’ homepage looked like this:
Window Works’ homepage looked like this:
Window Works’ homepage looked like this:
Here is what’s wrong with this picture:
Too much
white space
+
Too little
branding
=
CONFUSION.
Tons of copy...
Too much to
throw at
visitors right
away.
Visitors
couldn’t click
these services
to learn more.
A call-‐to-‐
action is
supposed to
stand out, not
blend in.
AFTER
Window Works’ homepage looks like this:
Window Works’ homepage looks like this:
As you can see, we’ve made some improvements...
Clear,
well-‐positioned
branding.
The right amount of
concise and
compelling copy.
A call-‐t0-‐action that
commands attention
as well as Live Chat to
secure more leads.
A clickable main navigation as well as
beautiful images that scroll to keep
visitors interested and engaged.
Window Works’ website is also in
Responsive Design:
Tablet View Phone View
With Responsive Design, WindowWorks never misses a lead because prospects can submit a quote request from any
device in the world.
2.
BEFORE
HomeWerks’ homepage looked like this:
HomeWerks’ homepage looked like this:
Here’s what went wrong:
Too much
small, hard-‐
to-‐read copy...
again.
Talk about an
unappealing,
hard-‐to-‐see quote
form. If only it
generated leads as
well as it blended
in with the GREY
background.
Way to many
items in the main
navigation
(decision
paralysis is a
serious
conversion
killer).
It’s hard to make
an impression
when your
pictures are this
small.
AFTER
HomeWerks’ homepage looks like this:
HomeWerks’ homepage looks like this:
Much better. Here’s why:
Larger, more
appealing
pictures that
come with
copy (they
also rotate).
A quote form
that’s clear,
visible, and
asks questions,
which engages
visitors.
A call-‐to-‐action
button that is very
hard to miss,
thanks to it’s
unique color.
A much more
manageable
navigation
with fewer
items.
Credibility.
Tablet View Phone View
Here’s what HomeWerks’
homepage looks like in Responsive:
3.
BEFORE
PowerHouse Green’s homepage looked like this:
PowerHouse Green’s homepage looked like this:
This is where it fell short:
Small text
galore!
The color of this
call-‐to-‐action
matches the site’s
color scheme. How
is it supposed to
stand out?
This CTA blends
right in!
X
A banner that
doesn’t
rotate,
doesn’t
engage.
AFTER
PowerHouse Green’s homepage looks like this:
PowerHouse Green’s homepage looks like this:
A BIG step up, because of:
You can
actually
make out
the call-‐to-‐
action.
Beautiful,
rotating
images
that
captivate
and
intrigue
visitors.
Optional
appointment
setting (which
people love).
Clear, concise,
and compelling
copy (just like it
ought to be).
Tablet View Phone View
And, of course, Spectrum made
PowerHouse Green Responsive:
Combined, these design changes helped generate millions
in additional annual revenue.
Key Takeaway:
Key Takeaway:design matters.
Click here to make yours count with