• Every action impacts the bottom line
• Customer service is #1 priority
• Identify and rectify wastes of effort, time, and resources
1. Educate Yourself and Your Team on Better Business
Practices
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• Create a coherent map of targeted campaigns and efforts
• Involve your team; be sure to take suggestions and give incentives
• Make sure that online marketing is at the front and center of this plan.
2. Create an Organized Marketing Plan
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• Set reachable, challenging goals
• Morale and Motivation are key
• Work as a team
3. Establish Goals
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• Incentives, used correctly, push your team to excel
• Incentives should be tied directly to valuable metrics, such as positive results from customer surveys
• No cash; instead try benefits, paid vacation, and other rewards
4. Utilize Understandable Incentives
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• Invest in a good camera
• Revamp your office interior and exterior
• Hire a quality web developer to make you a high quality dental website
• Utilize a unique approach and leave an impact
5. Learn the Value of Good Presentation
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• Be Positive
• Be Impressive
• View your processes through the lens of the patient
• Happy customers drive every success story
6. Revamp Your Patient Experience
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7. Improve How You Receive Phone Calls
• Have a plan in place for received calls, missed calls, and voice mails
• Take a sales call approach, sell your practice
• Every call should sound/feel the same to the customer
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8. Automate When Possible
• Improving worker efficiency with workflow software
• Systems that schedule automatic follow up emails or phone calls after a patient visit
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9. Treat all Interactions as Marketing
• Every conversation is a marketing tool
• Be mindful of the interaction’s value beyond the immediate result
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10. Practice, Practice, Practice
• Knowledge is not enough
• Role play with your receptionists, hygienists, and assistants so they learn to handle any situation
• Confidence in your team will improve morale, efficiency, and profit; not to mention how it will positively affect your customers’ experience
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11. Specialize your Hygienists
• Specialists do better, more focused, work when working within their strengths
• Easier to keep their edge in their field with less to stay on top of
• Find what your hygienists do best and put them on those tasks as often as possibleTITANWEBAGENCY.COM 801-783-3101
12. Pick Up an Exciting Procedure
• Nothing beats being the only option in town for a bleeding-edge technique
• Doesn’t need to be a difficult or special procedure
• Must be profitable and advertising-friendly
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13. Build a Specialty
• Focus on a particular type of problem, client, or procedure
• Take time to research and dedicate yourself completely
• Being the go-to dental clinic for a specific type of patient can allow you to dominate a section of the market
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14. Wow Factor
• Awe and impress with your ads, building exterior, and interior
• Don’t look like every other dentist’s office in the country
• Make it fun, not just high-end furniture and paintings
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15. Collect Information
• Gather valuable client data; demographics, satisfaction, and return rates
• Adjust your strategies based off the data collected
• Spot weaknesses and act to shore them up
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16. Data Management Matters
• Take the time to improve your data management scheme
• Reduces wasted time dealing with outdated systems
• Opens better sources for your efforts
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17. Modernize Your Administration• Your administrative system
can be modernized, not just the data
• Business process software can unify data, keep forms in line, and allow patients to fill out paperwork online
• A modern medical office is one that manages every aspect of the business with unparalleled efficiency
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18. Keep Learning
• Dedicate to continued growth in business and the medical field
• Momentum can only take you so far
• Continuously look for ways to improve your craft, customer service, marketing, and team efficiency
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19. Consider Mobilizing Your Team
• Invest in the latest technology, it will pay off in the end
• Mobile apps and tablets will improve your image, wow factor
• Mobile apps and tablets will improve your efficiency
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20. Stay on Top of Dental Breakthroughs
• Pay attention to what is coming up
• New products are just as important as new procedures
• Look for new ways of doing “old” procedures
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21. Expand Assistant Responsibilities
• Don’t undervalue or underrate your assistants
• Every hygienist should have an assistant to work with at all times
• Tasks that can be left to assistants should be left to assistants, you can’t do it all
TITANWEBAGENCY.COM 801-783-3101