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February 2012
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris
www.publiglobe.com
McArthurGlen | Designer Oultets App
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McArthurGlen | Designer Outlets App
1.Publiglobe
About our company
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE COMPANYPubliglobe is an integrated communication agency providing branding, marketing and advertising services to companies and local authorities.
Thanks to its multidisciplinary team, Publiglobe is able to handle complex and
ambitious projects completely in-house, taking advantage of cutting-edge
technology in a dynamic process that combines a number of different approaches
while emphasizing creativity in design and the use of advanced technologies.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE NETWORKThanks to its ten offices distributed throughout Italy and its four offices in
Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal»
communication agency of the 21° century.
The fact of having a local representation as well as support offices in the
main Western Europe countries it is a solid advantage for our multi-national customers.
Our British office is located in London’s Belgravia district (15-17 Grosvenor
Square) and follows directly any operation with local customers.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PUBLIGLOBE NETWORK
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE DIGITAL BUSINESS UNITPubliglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti, high qualified professionals with a several years’ experience in handling complex
digital projects for multinational companies such as Trader.com, Tiscali, Schibsted ASA, Yellow Pages, Excite.
THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS:
• WEB DESIGN AND PUBLISHING
• INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING
• MOBILE AND TABLET APPLICATIONS AND MARKETING
• DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO
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McArthurGlen | Designer Outlets App
2.Why an App?Mobile Market Overview, Retail In-Depth Information, Conclusions.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
SMARTPHONE PENETRATION (Q2 2011)Source: comScore (Eu5 and US), Google/Ipsos (the Others)
2011 was theyear that
smartphonetook off.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
WHAT PEOPLE ARE DOING ON THEIR DEVICES, AS PERCENTAGE OF SMARTHPHONE OWERSSource: comScore (Eu5 and US), Google/Ipsos (the Others)
Many Brandshave focussed
their efforts onAppStore
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
GROWTH OF SMARTPHONE AUDIENCESource: comScore MobiLens, 3 mon. avg. ending Oct 2010 - Oct 2011
In the EU5,smartphone
adoptionhas reached nearly
42 percent anincrease of 13
percentage pointsover the past year
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
RELATIVE EFFICACY OF MOBILE VS. OTHER ADVERTISING MEDIASource: Chetan Sharma, January 2011
“Mobile” scoringhighter in aggregatethat any other media
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
PLATFORM MARKET SHARE OF DIGITAL TRAFFICSource: comScore Device Essentials, EU5, Oct 2011
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
GROWTH OF MOBILE RETAIL USERS (000)Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 vs Oct 2011
Mobile retail is one ofthe fastest growing
phenomena amongstsmartphone users,
with MORE THAN 13.6
MILLION EU5SMARTPHONE OWNERS
accessing a retail site
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
TOP ACTIVITES PERFORMED IN A RETAIL STORE BY % OF SMARTPHONE USERSSource: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
An important shift inconsumer behaviour
is the use ofsmartphones inphysical retail
locations
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McArthurGlen | Designer Outlets App
3.ProposalA multitasking application dedicated to McArthurGlen Designer Outlets world
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE PERSONAL OUTLET
SHOPPING APP
• PERSONAL SHOPPING: THE DREAM COME TRUE
• THE ACCESS KEY TO BEHAVIORAL MARKETING
• GETTING THE MOST OUT OF GEO-LOCATION
• ENHANCING ENGAGEMENT
• YOU’LL NEVER WALK ALONE
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Personal Shopping: the dream come true
• McArthurGlen’sappisanamazingtoolthatwilldriveeveryDesignerOutletcustomerthrougha funny, comfortable, effective shopping experience.
• Arealpersonalshopperthatkeeps ideas and purchases perfectly organized, optimizingtimeandspendingwithoriginal and innovative features.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
The Access Key to Behavioral Marketing
• Today,profilingacustomerisnotjustcollectinghername,addressande-mailbut it’s about tracking the time spent in a Designer Outlet, the visited shops, the list of saved items and any other data interaction.
• Onsuchbases,McArthurGlencan improve its business and proximitybydeliveringaproperlytargetedcommunicationthatincreases customer interest and response.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SOUTH ENTRANCE
EAST ENTRANCE
NORTH ENTRANCE
WEST ENTRANCE,ACCESS TO PARK & RIDE
Play Area
90
88 - 89
85 - 87
1-2
136
137
138 139
137a
3 - 4 8 -105 6 7 11 12 13 14 15 18 19 20 95a1716
94 -95
9392
91
Food CourtSeatingArea
201 203
202
F8
F5
F4
F3
F7
F6
F2
F1
204
ManagementSuite
First Floor
144
145143
126 21 22
40 42 43 44 45 46 49 50 51 52 53 54 -5547
23 24 25 26 27 28 31-32 353433 96 9798 10199-100
103 -105106 -10756 102
37-39
29
140 -142
130 131 134 135132 -133
125
124
122-123 121 120
57
K2
K3
58 59 61 62 63 64 65 66 69
67 68
70 71 72 73 74 75 76 78
79
80K5
K6
8482-83
Customer informationGift CardsTourist informationLost & found propertyWheelchair hireBoobaloos BuggiesFirst aid pointTransport & accommodation
Mens toiletsLadies toiletsDisabled toiletsBaby changing facilitiesCustomer informationCash machinesEscalatorsLifts
For store details please call 01904 682 700
More information can be found at yorkdesigneroutlet.com
Antler 132-133
Clarks Factory Outlet 54-55
Daniel Footwear 5
Famous Footwear 73
Fossil 137
Kurt Geiger 23
L.K.Bennett 15
Osprey 20
Pavers Outlet 82-83
Samsonite 19
Staccato Fashion Footwear 102
Sunglass Time K3
Radley 21
Timberland 88-89
DKZ - Designer Kidz 75
Gap Outlet 90
Hamleys Outlet 63
Mamas & Papas Outlet 51
Next Clearance 144
Bedeck 136
Birthdays 202
Bose 99-100
China China 1-2
Christy Outlet Store 106-107
Denby 121
Home and Cook 70
Le Creuset 135
Furniture Innovations 58
Oneida 79
O2 56
Past Times 40
Phaidon K2
Professional Cookware 91
Red 5 64
That’s Entertainment 203
The Works 204
Whitewall Atelier 98
Aquascutum 16
Armani Collection 29
Austin Reed 93
Basler 22
Ben Sherman 44
Bench 139
Brooks Brothers 35
Calvin Klein 45
Calvin Klein Underwear 28
Chester Barrie 49
Coast 26
Crew Clothing 96
Daks 11
Double Two 120
Escada 24
Fred Perry 137a
French Connection 6
Gap Outlet 90
Gieves & Hawkes 18
Hackett 34
Hobbs 33
Hugo Boss 8-10
Jacques Vert Group 103-105
Jaeger 31-32
Jeff Banks Studio Store 50
Joules 71
Klass 125
The Kooples 17
Lacoste 143
Levi’s 62
L.K.Bennett 15
Margaret Howell 14
Marks & Spencer Outlet 85-87
Moss/Moss Bros Hire 43
Next Clearance 144
Paul Smith 25
Phase Eight 95
Polo Ralph Lauren 37-39
Racing Green 52
Replay 145
Rockport 77-78
Roman Originals 124
Suit Direct 53
Ted Baker 27
Thomas Pink 13
Timberland 88-89
White Stuff opening soon 94
Wolsey 67
Body Shop Depot 42
Chapelle Jewellery 80
Claire’s Accessories 68
Dyrberg/Kern K5-6
Penhaligon’s 12
Perfume Point 69
Tag Heuer 7
The Cosmetics Company Store 47
Adidas 77-78
Animal 59
Cotton Traders 74
Craghoppers 138
Donnay 122-123
Fox Racing 46
Mountain Warehouse 61
Nike Factory Store 57
Oakley Vault 140-142
Reebok 76
Tog 24 72
Burger: Co Express F4
Bagel Nash F3
Cadbury Factory Shop 65
Caffè Nero 130
Fat Jackets F5
Graveley’s F2
Holland & Barrett 201
Lindt 126
McDonald’s F6
Pizza Express F7
Pizza Hut Express F1
Pret A Manger F8
Starbucks 101
Thorntons 3
Thorntons Café 4
Whittard Outlet 97
fashion home and giftfootwear, accessories and luggage
children
jewellery and beauty food, drinks and confectionery
sports and outdoor
GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 21/12/2011 17:13
YOU ARE HERE
Getting the Most Out Of Geo-Location• Takingadvantageofinnovativegeo-locationmobilefunctionsmeansmuchmorethanshowingamapofaDesignerOutletandconnectingtoanavigationsystemthatdrivesyouthere.
• Itisaboutoperating with the full potential of ultimate GPS technologies,givingeverycustomerapersonalized rangeofreallyuser-friendlyandhelpful featuresneverseenbefore.
What: red dress Price: Euro 120
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Enhancing Engagement• Everycutting-edgefeatureisconceivedtolower any possible barrier,matchingasenseofplayingwithtotalusefulnesstoletpeopleenjoyDesignerOutletsasthemostpleasantshoppingexperienceintheworld.
• AllcustomerswillfeelpositivelysurprisedbyMcArthurGlendigitalservicesandwill be naturally driven to share wishes,purchasesandopinionsonpopularSocial Media increasing brandawarenessandreputation.
PUBLIGLOBE.COM
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PUBLIGLOBE.COM
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You’ll Never Walk Alone• Thankstopushfunctionalitiesbasedoncustomerpreferences,theMcArthurGlenappwill assist any individual to get all the information needed to make the right choice:fromdecidingthenextvisit’sdatetoreceive,whileshopping on site, favorite brands’ latest offers and promotions via Bluetooth or SMS.
please, visit our web site: www.publiglobe.com
Thank you for your attention
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris