2020MEDIAKIT
2
ABOUT WINSIGHT
eNewsletters | native content | custom inserts | integrated packages
MARKET RESEARCH
LEAD GENERATION
BRAND BUILDING
LIVE ENGAGEMENT
CONTENT MARKETINGchain data | menu data | consumer attitudes | transactional data | proprietary research
quizzes | custom eNewsletters | webinars | gated content | white papers | PinPoint campaigns | case studies | trade shows | conference sponsorships | microsites | native advertising | innovation forums
high-impact print | interactive websites | eNewsletters | podcasts | conference sponsorships | premiers & showcases | chatbots | database & list rentals
events | meetings | conferences
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Expansive reach in foodservice
Best platforms for your message
HELPING GROW YOUR BUSINESSNo B2B media company is better positioned to meet the needs of the modern-day business person.Winsight provides customers and audiences with access to the most credible sources for industry market intelligence, with leading magazine and digital assets, a global events portfolio and Technomic’s channel-relevant, strategic insights.
Winsight is the authority on what the best vehicles are for delivering your marketing message to meet specific goals such as raising awareness for your company, generating quality sales leads or positioning your brand as a true thought leader.
*includes non-qualified circulation and digital edition subscribers
*Includes Facebook, Twitter and Instagram
*Across RB and FSD
Magazine Readers*
144,000+
Event Attendees
5,000+
8%
Total media connections*
1,681,000+
100%
1%
Email Subscriptions
144,000+
8%
Website Users
1,288,000+
77%
Social Followers*
100,000+
6%
Source: 2019 BPA statements and publisher's own collected data
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Jonathan MazeEditor-in-Chief,
Restaurant Business
Patricia CobeSenior Editor
Sara StewartCreative Director,
Restaurant Business
Heather LalleyEditor
Peter RomeoEditor-at-Large &
VP of Content Innovation
Joe GuszkowskiSenior Editor
Kelsey NashEditor-in-Chief,
FoodService Director
Tara TesimuEVP, Media Products
Abbey LewisVP of Content Strategy
Victoria RodriguezArt Director,
FoodService Director
Benita GingerellaAssistant Editor
Our award-winning content team is focused on every category of foodservice, providing content with a state-of-the art design to drive traffic and users to your content.
Our Award-Winning Content Team
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Your Single Point of Contact to Guide and Optimize Your Project Start to Finish
Our Client Services Team
Meredith WegnerDigital Account
Coordinator
Ashley LombardiDigital Account
Coordinator
Ashley Klein Associate Editor,
Retail
Jena KehoeAssociate Editor, Custom Content
Christina Kayalik Print Production
Coordinator
Kayley BogdanDirector,
Media Accounts
Erin KuyperVP,
Media Operations
Kelly FlemingAssociate Director, Media
Accounts
Annie MantalaDigital Account
Coordinator
Shannon HarrisDigital Ad Trafficker, Foodservice Group
Hannah JohnsonDigital Account
Coordinator
Piper VisagieDigital Account
Coordinator
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Developing New Digital Tools and Resources to Support Your Goals
Our Digital Team
Lindsay HolleyDirector,
Digital Products & Development
Christine CauthenRestaurant Business
Web Producer
Kim CollieDigital Production
Manager
Taylor KasperFoodService Director
Web Producer
Randell ConleyDeveloper
Justin GratenDeveloper
Phil SedelnikDeveloper
Jamie ArchibaldDirector of Audience
Development
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MATCH YOUR GOAL TO A SOLUTION
BRANDING LEAD GENTHOUGHT
LEADERSHIPLIVE
ENGAGEMENTSWEB TRAFFIC
DRIVINGCONTENT SERVICES
LAUNCH NEW PRODUCT START-UP
AUDIENCE DATABASE
SOLUTION COMMON MARKETING OBJECTIVES
RB & FSDAd Pages • • • •
Special Packages • • • • •
RBO & FSD.comBranded Articles • • • • • •
eNewsletters • • • • • •
Database
List Rental • • • • • • •PinPoint • • • • •
Lead Nurturing • • • • • • •
Live Events
MenuDirections • • • • • • •RLC • • • • • • •
Restaurant Directions • • • • • • •FSTEC • • • • • • •GRLC • • • • • • •
FSD's Culinary Council Chefs' Summit • • • • •
FSD's Big Ten Conference Chefs' Summit • • • • •
FSD's West Coast Chefs' Summit • • • • •
Content Creation
Infographics • • • • • •White Papers • • • • • • • •
Webinars • • • • • • •Podcasts • • • • • • • •Live Chats • • • • • • • •
Videos • • • • • • •Quizzes • • • • • • •
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TABLE OF CONTENTS
54555657585960616263
Winsight Events
About Winsight Events
Event Lineup 2020
Event Lineup 2021
FoodService Audience
FoodService Portfolio
Brand Boosting
Thought Leadership
Product Integrations
Network Opportunities
Events Portfolio9
1011121314151617181920212223242526272829303132333741424344454647484950515253
Reaching Each Segment
Noncommercial Market
Leader in Market Share
Media Integration
Circulation
Foodservice Director Reader
Content Plan
Magazine Rates & Specs
Ad Units
K-12
Noncommercial Operator Tours
Social
Targeted Social Media
Digital
Rich Media
Website
PinPoint
Marketing Automation
Digital Packages
Premier
Showcase Packages
Content Studio
Content Marketing
Custom Slideshow
Microsites
eNewsletter Portfolio
Spotlight
Product eNewsletter
Compass
White Papers & eBooks
Podcast: Dig in
Podcast: Dig in Calendar
Podcast: Menu Feed
Podcast: Menu Feed Calendar
Live Chat
Quizzes
Chatbot
Database Rentals
Webinars
FoodService Director
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300 S. Riverside Plaza, Suite 1600 Chicago, IL 60606 | P: 312.876.0004WinsightMedia.com
YourRepresentatives
1 Trusted source for busy FSDsFoodService Director magazine and its digital media outlets are targeted to busy operators. Stories are concise and solution-focused, and the magazine borrows best practices of consumer magazines to deliver content that’s smart, exciting, engaging and easy to read.
BRAND FAVORITES
2 Adaptable and educationalFoodservice directors are now educators, negotiators, motivators, networkers and advocates. By telling real operators’ stories and how they solved problems, FoodService Director is delivering proven, actionable peer-to-peer advice.
3 Solutions for unique segmentsFSD dedicates coverage to the noncommercial segments—B&I, C&U, hospitals, senior living and K–12. We also provide ideas, information and solutions that transcend markets and speak to FSDs as culinarians, managers and business operators.
Contact your regional sales director for full details
Nick Hayman (202) 350-4593 | [email protected] Customer Officer
Chris Keating(630) 528-9277 | [email protected] President, Restaurant Media & Events
William D. Anderson(312) 730-7060 | [email protected] SVP, Noncommercial Foodservice & Publisher
Mark Cullum(312) 940-1566 | [email protected] VP of Sales, Midwest & South
Chris McCoy(781) 793-7888 | [email protected] VP of Sales, Northeast & South
Mark Weinstein(562) 204-7785 | [email protected] VP of Sales, West
Paul De Luca(480) 375-8613 | [email protected] Development Manager
Mike Lindahl (630) 649-9413 | [email protected] Sales Manager, Media & Events
Jake Venchus (630) 689-3132 | [email protected] Development Manager
REACHING EACH
SEGMENTFSD spotlights innovators, menu trends and
operational strategies to keep our readers ahead of the ever-evolving consumer landscape. 2020 Neal Award
winner for Best Art Direction for a Cover.
Culinary Council Our 50-member panel of chefs from throughout noncommercial dining share the best menuing tips from their operations.
Recipe Revamp Operators reveal how they updated a dish to be a more healthful, more authentic or more labor-saving menu star.
Steal This IdeaQuick tips from operators on topics like menu development, design, human resources and more that can apply to any segment.
FSO of The MonthA feature focusing on an innovative operation that’s going above and beyond.
ACHIEVING OUR MISSION
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FoodService Director
THE NONCOMMERCIAL MARKET
Where Noncommercial Fits
Powered by
Retailers = $72.35B Travel & Leisure = $105.56BNoncommercial = $125.55BAll Other Foodservice = $7.38BTotal Restaurants & Bars = $627.53B
Total Foodservice = $938.38BNominal Change 2019The Big Four
2%
4%
1%
3%
5%
6%
K-12 Schools
Business & Industry
Colleges & Universities
Healthcare
19
19
19
19
11
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 2016 2018 2019 2020*
78.5%
*Source: Media RadarJan. 2020 - May 2020
FoodService Director Food Management
FoodService Director
THE CLEAR LEADER IN MARKET SHARE
2017
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FoodService Director
THE BEST MEDIA BUYS ARE INTEGRATED
TO REACH THE TRUE BREADTH OF FSD'S AUDIENCE, YOU NEED A PRESENCE ON ALL PLATFORMS.
63,000+Website Visitors
48,000+Magazine Subscribers
44,000+eNewsletter Subscribers
CROSSOVERIS THE KEYHere you can understand where noncommercial foodservice decision-makers get their information today. It’s not just magazines or websites—it’s through a combination of different platforms. Capitalizing on each medium is the best use of any size advertising budget.
Source: Apr. 2020 Monthly Averages
32%of FSD's website visitors are eNL subscribers
35%of the magazine subscribers are also eNL subscribers
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FoodService Director
CIRCULATION BREAKDOWNFoodService Director has served as the most trusted and valuable source of information in our industry. More than three-quarters of the FoodService Director audience classify themselves as foodservice management and represent the primary purchasers of food, equipment and supplies in today’s high-volume noncommercial market.
48,554Total Magazine Circulation
Healthcare
K-12 Schools
Colleges & Universities
Contract-Management Companies
Business & Industry
Other
25,434 1,395
13,348
5,811
1,103
252
Source: Dec. 2019 BPA
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FoodService Director
THE FOODSERVICE DIRECTOR READER
Source: Signet Ad Study (Feb. 2020)
53% spend at least 30 minutes reading the magazine
represent foodservice management (manager or director of food service, food/
beverage, dining service, dietitian, chef)
81%
FSD readers are decision-makers, educators and motivators. Titlesfoodservice management, operations management, purchasing operations, company officer, corporate liaison
When asked what trade publication they read regularly, majority (70%)
said FoodService Director
pass along FoodService Director to an average of 7 people
Ads in FoodService Director rank 5% higher in “excellent
noticeability” and 4% higher in “excellent information content”
than in other publications
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IN EVERY ISSUE
Learn more at FoodServiceDirector.com/advertise Content Plan is subject to change.
*K-12 Distribution onlyWorkforce Strategies Chef Insights Steal This Idea Foodservice Operation of the Month
2020 CONTENT PLANMONTH COVER STORY ADDITIONAL COVERAGE MENU PREMIERS
JANUARY Close: 12/2Materials Due: 12/9
*Special Issue: K-12 Nutrition Now Breakfast K-12
FEBRUARYClose: 1/7Materials Due: 1/14Ad Readership Study
Competitive Issue: The Future of Food
+ Menu of the FutureFlavors Poised to Pop Emerging Ethnic Future of Food, Flavors Poised to Pop
MARCHClose: 2/3Materials Due: 2/10
Top 100 Noncomms College Customer of Today Catering Top 100 Noncomms
APRIL/MAYClose: 3/10Materials Due: 3/17
Restaurant Trends That MatterShifting Operational Models; Anatomy of a Renovation (C&U), Part 1
BurgersRestaurant Trends to Watch
JULY/AUGUSTClose: 6/15Materials Due: 6/22
Rising StarsWhat's Impacting The Workforce;
Anatomy of a Renovation (C&U), Part 2
Adapting to Takeout,
DeliveryRising Stars; Workforce
SEPTEMBER/OCTOBERClose: 8/24Materials Due: 8/31
Culinary Council: Greatest Menu HitsAnatomy of a Renovation (C&U), Part 3; Special Section: K-12
SnackingCulinary Council: Greatest Menu Hits; K-12
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*All rates are gross
Premium Positions: Cover 4/25%, Cover 2/20%, Cover 3/15%2-Color Rates: Deduct $500 from the 4-color ratesB&W Rates: Deduct $1,000 from the 4-color rates
Non-Bleed Bleed
FULL PAGE
1/2 HORIZONTAL
1/3 HORIZONTAL
1/2 HORIZONTAL SPREAD
1/2 VERTICAL1/4 SQUARE
1/3 VERTICAL1/3 SQUARE
2020 RATES*
Rates 1x 6x 12x 18x 24x
Full Page $10,475 $9,990 $9,870 $9,675 $9,480
1/2 Page $6,450 $6,120 $5,660 $5,480 $5,400
1/3 Page $4,290 $3,950 $3,850 $3,750 $3,670
1/4 Page $3,850 $3,620 $3,285 $3,175 $3,170
Spread $15,950 $15,620 $15,175 $14,940 $14,730
SIZE REQUIREMENTS
Ad TypeNon-Bleed
(within margins) Ad Specs
Full Page 8"W x 9.65"H Bleed: 9.25" x 11.125"Trim: 9" x 10.875"
2-Page Spread 17"W x 9.65"H Bleed: 18.25" x 11.125"Trim: 18" x 10.875"
1/2 Horizontal Spread
17"W x 4.68"HBleed: 18.25" x 5.5625"
Trim: 18" x 5.4375"
1/2 Horizontal 8"W x 4.68"H Bleed: 9.25" x 5.5625"Trim: 9" x 5.4375"
1/2 Vertical 3.875"W x 9.65"H Bleed: 4.75" x 11.125"Trim: 4.5" x 10.875"
1/3 Horizontal 8"W x 3"H —
1/3 Vertical 2.5"W x 9.65"H Bleed: 3.25" x 11.125"Trim: 3" x 10.875"
1/3 Square 5"W x 4.65"H —
1/4 Horizontal 8"W x 2.25"H —
1/4 Square 3.875"W x 4.68"H —
*Supplied insert discount applies to earned frequency rate
Business Reply Cards (BRCs) $3,700 net (includes advertising space and production charges)
Stop Press/Plate Change Charge $1,600 net per plate change/stop
Tip-In Charge: Contact your regional sales director
8+page: Contact your regional sales director
Custom Advertising Supplements Prepared by FoodService Director in conjunction with advertiser and/or advertising agency, these are available in 8, 16, 24, or 32 page units and are bound into the magazine or as an independent unit. Contact your sales director for more information.
SUPPLIED INSERTS
Number of Pages 2 4 8 16
Percent Discounted Per Page* 30% 35% 40% 50%
MAGAZINE RATES & SPECSAd submissionAll ad files should be submitted via AdShuttle— go to: www.adshuttle.com/winsightmedia
PDF file preparation• PDF X-1A version 1.3 (Adobe 4) mandatory• Convert all color space to CMYK• Convert all fonts to outlines if possible• All images should be 300 dpi• Flatten layers/transparencies • Proofs are no longer required
Christina Kayalik Production Coordinator(312) [email protected]
AD SIZES/MAGAZINE TRIM SIZE: 9"W X 10.875"H
VOLUME 33 / NUMBER 3
MARCH 2020
MEET THE BIGGEST PLAYERS IN NONCOMMERCIAL
FOODSERVICE OPERATION
OF THE MONTHLorem ipsum University
lorem ipsum, N.J. P. xx
Operators lorem on the lorem ands ipsum
to the lorem ipsumP. xx
VOLUME 33 / NUMBER 4
APRIL/MAY 2020
What now?
FOODSERVICE OPERATION OF THE MONTHUSD 312 Haven SchoolsHaven, Kan.P. 42 HOW ONE FOOD PANTRY AIMS FOR LASTING CHANGEP. 20 CASHIERLESS ON CAMPUSP. 37
Foodservice is delivering innovation during uncertain times. P. 26
0420_FSD-Cover new1.indd 200420_FSD-Cover new1.indd 20
3/27/20 9:39 AM3/27/20 9:39 AM
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HIGH-IMPACT AD UNITS
COVER TIP FRENCH DOOR COVER REMOVABLE BOOKLET
DOUBLE-GATE INSERT POSTER UNIT DIE-CUT INSERT
Mo
re innovative co
ncepts and
pricing
available up
on req
uest
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FoodService Director
K-12
SPECIAL K-12 SECTIONThe K-12 market is changing rapidly and school nutrition directors are seeking solutions to help them meet a whole host of menu and operational challenges that have arisen as a result of the Healthy, Hunger-Free Kids Act. FoodService Director recognizes the need for dedicated resources that can help operators do their jobs better.
If you’re looking to grow your brand within the K-12 segment, FSD has several high-impact opportunities coming up in 2020. Be a part of the solution by reserving your place within this special report.
2020 October Special SectionIn partnership with Winsight’s research and analysis arm, Technomic Inc.FoodService Director will publish a K-12 segment-specific research report.
• Circulation: 15,001
• Custom Content Space Close: TBA
• Page + Advertorial Space Close: TBA
• Full-page Ad Space Close: 9/1
• Ad Materials Due: 9/8
Pricing• Full-page ad only: $3,500 net
• Page + Advertorial: $6,800 net
• 1/4 page ad in Showcase section: $875 net
• Contact your representative for other fully customized solutions
S16 K-12 Supplement Spring 2018
he school-lunch fund-ing game changed in 2014 when the Com-munity Eligibility Pro-vision, or CEP, was offered nationwide. CEP allows the schools with the high-est poverty to serve free breakfast and lunch to all enrolled students. Districts have to apply, of course, and demon-strate their need based on how many of its families are eligible for other social-welfare programs. In turn, the federal government reimburses the schools.
Numerous directors have found CEP has made their overarching goal—nourishing as many children as possible so they can learn—easier to achieve. Af-ter doing thorough calculations, Green-ville adopted CEP in 21 of the district’s 101 schools. “We could’ve done more, but we analyzed the percentages of our schools and implemented it where we were maximizing our revenue,” Urban says. “If districts are very careful and implement it at the schools where it makes sense, I think CEP is fabulous. It does reduce the paperwork burden.”
Potter describes her team as “big advocates” for the program because of its impact. Before CEP, Houston Coun-ty Schools’ breakfast participation rates were stuck in the 40% range. Now, the district’s 16 community-eligible schools average 85%. “Because everyone has the same opportunity to eat that healthy meal at school, it has become an equal-izer and a time of day everyone looks forward to rather than dreads,” Potter says. “It’s removed some of those stig-mas. Our principals relay that they’ve seen less discipline referrals, especially in the mornings. Attendance is better, and kids are better able to focus in the classroom.”
any districts have imple-mented what they call healthy choice bars that go beyond salad. Branch started hers in 2001, of-fering unlimited fresh fruits and veggies at the start of serving lines. This year she’s played with yogurt bars, featuring toppings such as diced peaches, local raspberries, strawberries, gra-ham cracker crumbs, shredded co-conut and raisins. Students love it
because it feels like a treat, and us-ing USDA foods helps control costs.To cater to diverse taste buds, Cincinnati has expanded its salad bar. Shelly added spice stations in 2011 that include lemon pepper, garlic and herb mixes, Sriracha and even nonfat butter-flavored gran-ules called Butter Buds. If kids are
spicing up their tacos, she’s noticed, they might also add tomatoes, on-ions or other produce while they’re
up there. “That’s been a really suc-cessful implementation for us,” she says. “By having our spice stations at the salad bad, we drive tra� c there. And it may be a cent a meal. It’s an incredibly a� ordable option.”Across the country, directors
are playing with ways to improve
food quality, cutting out canned and highly processed foods, buying superior meat and seafood and us-ing local produce and from-scratch
cooking. Branch uses raspberries, melon, sweet corn, tomatoes, pep-pers, apples and pears from Idaho
growers. By skipping a distributor, buying local winds up being cheap-er, she says. Urban has found the
same in South Carolina. His team expected switching from canned to fresh produce would be an invest-ment. Instead, it saved money.Greenville brought the same ap-proach to meat and seafood. From
2016-17, it shifted to whole-muscle chicken, and this school year pur-chased wild Alaskan seafood exclu-sively. In 2017, the district said it had
become the only one in the country licensed to serve certified Angus beef. “The precooked hamburger we were using here for 20 years, when you started breaking out costs of delivery fees and everything else, we were paying over $1.10 (per burg-er),” Urban says. “I put out a solici-tation for certi� ed Angus chuck and
pay signi� cantly less than that now. We questioned everything. Why do we buy chicken nuggets, and can we do something better?”
I am in constant communication with my representatives and senators ... visiting them in D.C. and inviting them to our schools to see the good that’s going on in our lunchrooms.” —Jessica Shelly
0318_FSD_K-12_Cover story.indd 16
2/13/18 5:04 PM
FSD SPECIAL SECTION | SPRING 2018
OPERATORS DETAIL THEIR
MULTIFACETED APPROACHES TO
FEEDING ALL KIDS IN NEED. P. S10
0317_FSD_K-12_Cover.indd 1
2/13/18 5:01 PM
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FoodService Director
NONCOMMERCIAL OPERATOR TOURS
Join Bill Anderson, SVP, Publisher of FoodService Director, and an FSD editor, for an in-depth noncommercial market tour. See high-volume operations in action and hear firsthand about successes and challenges direct from the operator.
GAIN ACCESS TO ALL SEGMENTS IN NONCOMMERCIAL FOODSERVICE
On-Site Learning Opportunity Available for up to three manufacturer representativesPrice: $2,500/person (hotel and airfare not included)
WHAT’S INVOLVED?
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INCREASED INTERACTION
FoodService Director
SOCIAL
WHERE WE WERE
WHERE WE’RE HEADED
WHERE WE ARE
830+Facebook Followers
40,000+Facebook Followers
14,000+Facebook Followers
2014 2020 2021
800+Social Referrals
3,000+Social Referrals
1,500+Social Referrals
EXPLODING SOCIAL GROWTH
FoodService Director continues to be No. 1 in the noncommercial foodservice space for Facebook likes. With strong engagement and great content, our social strategy involves targeting relevant people to make sure we’re getting the right audience interacting with our posts.
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FoodService Director
TARGETED SOCIAL MEDIA
Find, target and reach your audience with ease through our
Facebook, Instagram and LinkedIn platforms. With our strong
engagement and sophisticated audience database, we have
several opportunities to help you reach your company’s goal.
Regardless of what you’re looking for, the case for social media
marketing has never been stronger.
TARGETED SOCIAL MEDIA
Achieve Your Goals• Brand awareness
• Drive traffic
• Generate leads
Facebook and Instagram Opportunities • 5 campaigns available per month
• Target K-12, Business & Industry, Nursing Home/
Long-Term Care segment: $150 CPM for 10,000
monthly impressions ($1,500 per campaign)
• Target Colleges & Universities, Senior Living,
Hospital segment: $200 CPM for 10,000 monthly
impressions ($2,000 per campaign)
Premium Opportunities • Content creation: $500
• Premium ad units: $500
• Lead-generation form: $500
LinkedIn Opportunities • 5 campaigns available per month
• Target K-12, Business & Industry, Nursing Home/
Long-Term Care segment: $250 CPM for 10,000
monthly impressions ($2,500 per campaign)
• Target Colleges & Universities, Senior Living,
Hospital segment: $300 CPM for 10,000 monthly
impressions ($3,000 per campaign)
Contact your sales rep for more information.
22
INCREASED ENGAGEMENT
FoodService Director
DIGITAL
WHERE WE WERE
WHERE WE ARE
78,000Page Views
198,000+Page Views
2014 2020
EXPLODING DIGITAL GROWTH
FoodServiceDirector.com offers comprehensive news coverage in a clean format that focuses on imagery, video, slideshows and other multimedia storytelling platforms.
Note: Avg. Monthly Page Views
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FoodService Director
RICH MEDIA
Video Flex Unit • This ad serves in the leaderboard spot on FoodServiceDirector.com.
• Video with a 4:1 aspect ratio
• Image with a 4:1 aspect ratio
• Price: +$15 from ROS leaderboard CPM
Portrait Unit • This ad serves in the medium rectangle spot on FoodServiceDirector.com.
• Background image: 300x600
• Video dimensions: 290x163
• Recommended duration: 15-30 seconds
• Price: +$15 from ROS medium rectangle CPM
In-Article Video • This ad serves in the medium rectangle spot on FoodServiceDirector.com.
• Video dimensions: 525x350
• Image dimensions: 860x510
• Thumbnail dimensions: 250x150 (optional)
• Recommended duration: 15-30 seconds
• Price: +$15 from ROS medium rectangle CPM
In-Banner Video • This ad serves in the medium rectangle spot on FoodServiceDirector.com.
• Video with a 4:1 aspect ratio
• Image with a 4:1 aspect ratio
* Width and Height: 300x250px
* Panel Aspect Ratio: 16:9
* Media Types: MP4, MOV, WEBM, or YOUTUBE
* Recommmended duration: 15 sec - 30 sec
• Price: +$15 from ROS medium rectangle CPM
EVOLVING OUR DISPLAY OPTIONS
Rich media options are not available for PinPoint or Audience Extension.
Video files cannot exceed 10 MB for all options
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WHAT’S INVOLVED?We've built a site that allows us to deliver more of what readers want, in a way that makes it easier to digest and put into action, with input from one of the world's most respected web designers. Follow the latest industry trends, gather ideas, develop menus and learn about who’s shaping the noncommercial foodservice industry.
Prestitial: 600x400• Share of voice: 100%• Average estimated impressions: 6,000Price: $3,500 net /week
Run-of-Site Sponsorship*
FoodService Director
WEBSITE
A BETTER WAY TO REACH OPERATORS THROUGH DIGITAL MEDIA
Ad Unit Net Price/CPM
Leaderboard 970x90, 970x60 or 728x90 300x50 (mobile)
$90 net/CPM $105 net/CPM for high impact/rich media units
Upper/Lower Medium Rectangle 300x250$90 net/CPM
$105 net/CPM for high impact/rich media units
Leaderboard and Upper/Lower Medium Rectangle in tandem
$190 net/CPM
Mobile Adhesion Banner $110 net/CPM
*All purchased impressions will be delivered on a space available basis. Ask your sales representative for impression availability.
Ad Unit Net Price/CPM
728x90, 300x250, 160x600, 320x50, 300x50
$25 net/CPM
Extended Network
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FoodService Director
Winsight’s newest tool, PinPoint, is the most intelligent, data-rich and precise audience targeting tool ever available to foodservice marketers. Through our audience data platform, we have built 7 million individual audience profiles, fueled by:• Subscriber (print and digital) demographics• Event registrant demographics• Behavioral data (what content they engage with across
all our digital platforms)• Technomic data (layering over chain and menu data
from Technomic’s Ignite platform)
The future of foodservice marketing is here.
TARGET YOUR AUDIENCE
Ad Units AvailableAvailable on Winsight partner websites
728x90, 300x250, 160x600 (off-site only), 320x50 and 300x50
Pricing
Segment Type Examples Price
Level 1 Generic segments Colleges & Universities $45 CPM
Level 2Custom segment based
on demographics and behavioral data points
Colleges & Universities in the Northeast $80 CPM
Level 3Custom segment with the integration of Technomic's
MenuMonitor
Colleges & Universities in the Northeast that menu
plant-forward options$130 CPM
1 month
26
FoodService Director
MARKETING AUTOMATION
What’s involved?Intent-Based Content Creation• Winsight will create two pieces of content aimed at bringing
the lead closer to sale
• Examples include product comparisons, case studies and
executive viewpoints
• Winsight will work closely with you in this content creation
and use it throughout the lead nurturing campaign
Lead Nurturing• Includes two retargeting emails of all engaged leads
• Winsight will leverage intent-based content assets in deployments
• Also includes a follow campaign targeting each engaged lead 8X
impressions via audience extension
Look-Alike Modeling• Winsight will use its database and artificial intelligence to build a
look-alike audience that matches the engaged lead audience most
interested in your product
• Winsight will also deploy one email to the look-alike audience
Engagement Dashboard• Track your leads ranked by engagement and level of interest
• Understand what content is working and resonating with each lead
• See your campaign assets at a glance so you can optimize what’s
performing and what needs improvement
MARKETING AUTOMATION PROGRAM
Note: All programs are market price. Contact your sales rep for more information.
27
FoodService Director
DIGITALPACKAGES
28
WHAT’S INVOLVED?
• Sole sponsor of every page within online package• Premium ad units displayed on all pages• One eNewsletter distributed, featuring your leaderboard ad• Special magazine and event opportunities available for select
premier packages
FoodService Director
PREMIER PACKAGES
DIGITAL SPONSORSHIP
EXCLUSIVE!
Contact your sales representative for availability.
• Data Landing: Ranking + Content; Always Starts with Print • Section Landing: Multiple Content Types; Usually Starts with Print• List Landing: Single List/Topic; Starts with Print or Web
Types of Premiers
Premier Packages
Month Package TypeEstimated
Impressions Price
January The State of K-12
FoodserviceSection Landing 26,400 Sold Out
February Flavors Poised to Pop List Landing 32,000 Sold Out
March Top 100 Noncomms Section Landing 60,000 Sold Out
May Restaurant Trends to Watch Section Landing 42,000 $7,000
June Rising Stars List Landing 27,500 $5,000
July Culinary Council: Greatest Menu Hits List Landing 20,000 $3,750
September Workforce Section Landing 55,000 $9,000
October K-12 Section Landing 36,000 Sold Out
November Culinary Council: Menu Predictions List Landing 24,000 $4,500
November Hot C-Store Trends List Landing 32,000 $6,000
December Industry Innovators List Landing 27,000 $5,000
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WHAT’S INVOLVED?• Leaderboard and medium rectangle ad units on each page
of the site • One eNewsletter distributed, featuring your leaderboard ad • Special magazine and event opportunities available for select
showcase packages
FoodService Director
SHOWCASE PACKAGES
Package TypeEstimated
Impressions Price
10 Snacks in Schools List Landing 25,000 $4,750
Craveable Sandwiches List Landing 24,000 $4,500
Ways to Sell More Breakfast List Landing 24,000 $4,500
New Ballpark Foods Hitting Stands Slideshow 16,000 $3,000
Ways to Sell More Snacks List Landing 16,000 $3,000
Grab-and-Go Ideas to Steal List Landing 16,000 $3,000
Tactics to Boost Catering List Landing 16,000 $3,000
Staffing Ideas to Steal List Landing 16,000 $3,000
Vegan Dishes Creating Buzz List Landing 20,000 $3,750
Winning Plant-Forward LTOs List Landing 24,000 $4,500
DIGITAL SLIDESHOW
EXCLUSIVE!
• Data Landing: Ranking + Content; Always Starts with Print• Section Landing: Multiple Content Types; Usually Starts with Print
List Landing: Single List/Topic; Starts with Print or Web • Slideshow
Types of Premiers
30
FoodService Director
E ngineering a winning menu is part
art, part science and a whole lot of
careful trend watching. Successful
dishes, whether they be permanent items
or LTOs, must cater to the demands of
today’s consumers while keeping food
costs manageable. When looking for ways to craft menu
items that are easy for servers to sell,
focus on dishes that are customizable,
those that feature global flavors and
shareable appetizer and snack plates.
On the plus side, all allow for creative
menu innovation and all are likely to play
well with consumers. But implementing
them does require a knowledge of current
dining trends. Here are three areas of focus for operators
who want to create a more-profitable
menu that consumers will clamor for.
Research by:
create menuitems that
THEM$ELVES
SELL
ways to
THE FUTURE OF CONTENT MARKETINGContent marketing packages provide you with insight-driven, business-building content that speaks specifically to the audience you wish to reach. Tactics include multiple touch points—eNewsletter, social, native—and all work to reach your strategic objectives, from lead gen to brand awareness to thought leadership.
“ “It’s great to see our communication driving
action in the marketplace. This is also a perfect example of how an
integrated and collaborative team created a beautiful and
effective campaign.”
– Winsight agency partner
Leveraging a content marketing program during one of our clients’
last fiscal year gave us the opportunity to push a contents'
strategy to a paid audience through a credible medium. Our client goes to market with a different content strategy each fiscal year, and the package was an excellent way for us to push this message and work to establish our client as a resource for operators. Overall, we’ve seen greater results from the content
pieces and ad units that pushed via a BrandInsight program vs. other
media tactics.”
– Winsight agency partner
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Components Price Technomic Notes
4x Branded Articles in FSD Update $8,620 •Includes custom
content
1 Infographic $2,500 • Syndicated data
In-Stream on FSD.com Included — —
Social Promotion Included —Winsight brand
channels
Components Price Technomic Notes
6x Branded Articles in FSD Update $6,930 •Repurposed
content
2 Infographics $5,000 • Syndicated data
In-Stream on FSD.com Included — —
2x Custom eNewsletter $14,400 • 20K audience
Social Promotion Included —Winsight brand
channels
Components Price Technomic Notes
8x Branded Articles in FSD Update $8,200 •Repurposed
content
3 Infographics $7,500 • Syndicated data
In-Stream on FSD.com Included — —
6x Custom eNewsletter $55,000 • —
Landing Page on FSD.com Included — —
1 White Paper $3,500 • 2 pages
Personalized Branding Included —[Company Name]
Insight
Social Promotion Included —Winsight brand
channels
Components Price Technomic Notes
12x Branded Articles in FSD Update — •Repurposed
content
6 Infographics — • Syndicated data
In-Stream on FSD.com Included — —
6x Custom eNewsletter — • 20K audience
Single Sponsor eNewsletter — — 12x
Landing Page on FSD.com Included — —
2 White Papers — • 2 pages
Personalized Branding Included —[Company Name]
Insight
Social Promotion Included —Winsight brand
channels
Affordable Advantage
Buzz Builder
Campaign Crusher
Data Driver
1
2
3
4
$11,120 Total
$74,200 Total
Price upon request$26,330 Total
FoodService Director
CONTENT MARKETING
Note: Packages are customizable based on campaign objectives
32
FoodService Director
CUSTOM SLIDESHOW
FSD is offering you the opportunity to reach and resonate with your targeted audience through digital media. Leverage the industry’s leading foodservice publication and establish your company as a market leader by creating content that can be repurposed online.
HARNESS THE POWER OF VISUAL CONTENT MARKETING
Sponsor-Supplied Slideshow Provide your content and images for FSD to create six slides:• One image per slide: 1800 pixels wide x 945 pixels high, 72 dpi• Up to 200 words of copy per slide• Last slide will be the sponsor slidePrice: $2,900
Winsight-Created SlideshowFSD creates content for five slides:• One image per slide: 1800 pixels wide x 945 pixels high, 72 dpi• Up to 200 words of copy per slide• Sponsor supplies up to 200 words of copy and one image for their one slide• Last slide will be the sponsor slidePrice: $4,400
PromotionContent lives in FSD’s online content stream: • Homepage of FoodServiceDirector.com• FSD social media outlets• Two native ads in FSD Update
33
DISPLAY YOUR CONTENT IN INNOVATIVE AND ENGAGING WAYS TO DRIVE TRAFFIC TO YOUR SITE AND SPREAD AWARENESS FOR YOUR BRAND.About Winsight’s custom content team will work with you to craft a microsite that meets your needs. Whether it is displaying new content or repurposing old data, microsites are the perfect way to grab the attention of your target audience
View example of a Templated Microsite here.
Contact your sales representative for availability and pricing.
Templated Microsite• Templatedlandingpagethatfeaturescustomcontentand/orsuppliedcontent
• FeaturesuniquebrandcolorswithWinsightfonts/design• Brandingforadvertiserincludedattop• Featurestwodynamiccontentpositions(articles,infographics,etc.)
• 2roundsofrevisions• Winsight-basedURL• Advertiserprovideslogoandapprovalsoncontent/sitedesign
• 1weekdevelopmenttimeneededonceallmaterialsarein
Price: $5,000(Micrositedesign)
FoodService Director
MICROSITES
34
DISPLAY YOUR CONTENT IN INNOVATIVE AND ENGAGING WAYS TO DRIVE TRAFFIC TO YOUR SITE AND SPREAD AWARENESS FOR YOUR BRAND.About Winsight’s custom content team will work with you to craft a microsite that meets your needs. Whether it is displaying new content or repurposing old data, microsites are the perfect way to grab the attention of your target audience
View example of a Premium Microsite here.
Contact your sales representative for availability and pricing.
Premium Microsite• Staticlandingpagethatiscustom-designed;designdrivenbyadvertiser-specifiedbrandguidelines
• Requireswireframebeforedesigncancreatemockup• 3roundsofrevisions• Winsight-basedURL• Advertiserprovidesallassets,suchaslogos,images,copy,links,etc.
• 2weeksdevelopmenttimeneededonceallmaterialsarein
Price: $15,000(Micrositedesign/maintenanceand2xcontentupdateswithin1year)
FoodService Director
MICROSITES
35
DISPLAY YOUR CONTENT IN INNOVATIVE AND ENGAGING WAYS TO DRIVE TRAFFIC TO YOUR SITE AND SPREAD AWARENESS FOR YOUR BRAND.About Winsight’s custom content team will work with you to craft a microsite that meets your needs. Whether it is displaying new content or repurposing old data, microsites are the perfect way to grab the attention of your target audience
View example of a Dynamic Microsite here.
Contact your sales representative for availability and pricing.
Dynamic Microsite• Customdesignedmicrositewithdynamiccontent.Doesnothavemultiplepages(postpages,termpages,etc.)
• Requireswireframebeforedesigncancreatemockup• 3roundsofrevisions• Winsight-basedURL• AdvertisercollaborateswithWinsighttoprovideassetssuchaslogos,images,copy,links,etc.
• 2weeksdevelopmenttimeneededonceallmaterialsarein
Price: $30,000(Micrositedesign/maintenanceandmonthlycontentupdateswithin1year)
FoodService Director
MICROSITES
36
DISPLAY YOUR CONTENT IN INNOVATIVE AND ENGAGING WAYS TO DRIVE TRAFFIC TO YOUR SITE AND SPREAD AWARENESS FOR YOUR BRAND.About Winsight’s custom content team will work with you to craft a microsite that meets your needs. Whether it is displaying new content or repurposing old data, microsites are the perfect way to grab the attention of your target audience
View example of a Custom Microsite here.
Contact your sales representative for availability and pricing.
Custom Microsite• Custom-designedmicrositewithdynamiccontent.Includesmultiplepages(postpages,termpages,etc.)
• Requireswireframebeforedesigncancreatemockup• Winsight’sdesignanddevelopmentteamswillworkwithyoutodiscussscopeandtimeline
• Winsight-basedoradvertiser-providedURL• AdvertisercollaborateswithWinsighttoprovideassetssuchaslogos,images,copy,links,etc.
• 3weeksdevelopmenttimeneededonceallmaterialsarein
Price: $50,000(Micrositedesign/maintenanceandcontentupdates)
FoodService Director
MICROSITES
37
FoodService Director
eNEWSLETTER PORTFOLIO
1
2
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $3,570 $3,390 $3,215
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $1,650 $1,560 $1,475
Upper Medium Rectangle—300x250 $1,725 $1,640 $1,555
Optional Upgrade to - 600x400 Desktop $2,025 $1,940 $1,855
Featured Product/Recipe/Video $980 $930 $880
Lower Medium Rectangle—300x250 $960 $910 $860
Recipe or Product Showcase $625 $595 $560
Content Spotlight* (incl. lead report) $3,000 $2,850 $2,650
Branded Article* (incl. lead report) $1,725 $1,640 $1,555
Single Sponsor (Ad Takeover without Branded Article)
$3,950 $3,360 $3,180
Single Sponsor (Ad Takeover with Branded Article)
$5,990 $5,690 $5,390
*Additional $1,000 content creation fee
FSD Alerts
FSD Update
FSD Alerts deliver the most pertinent news the instant it’s available.
• Frequency: 3x per month• Distribution: 37,000 • Estimated Impressions: 8,000• Audience: Full range of noncommercial segments including B&I, C&U,
K-12, healthcare and senior living, correctional facilities and contract-managed companies
FSD Update offers original content from FoodServiceDirector.com’s most recent postings and around the web.
• Frequency: 3x per week (Monday, Wednesday, Friday)• Distribution: 44,000 • Estimated Impressions: 8,000• Audience: Full range of noncommercial segments including B&I,
C&U, K-12, healthcare and senior living, correctional facilities and contract-managed companies
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FoodService Director
eNEWSLETTER PORTFOLIO
5
4
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $1,860 $1,765 $1,670
Upper Medium Rectangle—300x250 $1,860 $1,765 $1,670
Optional Upgrade to - 600x400 Desktop $2,160 $2,065 $1,970
Featured Product/Recipe/Video $1,790 $1,700 $1,610
Lower Medium Rectangle—300x250 $1,050 $1,100 $950
Branded Article* (incl. lead report) $1,325 $1,250 $1,190
Healthcare Spotlight
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $1,615 $1,535 $1,455
Upper Medium Rectangle—300x250 $1,615 $1,535 $1,455
Optional Upgrade to - 600x400 Desktop $1,915 $1,835 $1,755
Featured Product/Recipe/Video 1,535 $1,460 $1,385
Lower Medium Rectangle—300x250 $810 $770 $730
Branded Article* (incl. lead report) $1,130 $1,075 $1,020
K-12 SpotlightK-12 Spotlight is specifically tailored to foodservice operators in elementary and secondary schools, highlighting relevant topics such as health and wellness, new regulations, commodities and marketing.
• Frequency: 2x per month • Distribution: 7,000 • Estimated Impressions: 2,000• Audience: Noncommercial foodservice operators and decision-makers within
the elementary and secondary schools segment
Healthcare Spotlight focuses on the foodservice operations within some of the fastest-growing facilities in noncommercial to date, including hospitals, nursing homes, long-term care and senior/assisted living.
• Frequency: Weekly (Tuesday)• Distribution: 7,000 • Estimated Impressions: 1,400• Audience: Noncommercial foodservice directors, operators and decision-
makers within the healthcare segment
3
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $1,860 $1,765 $1,670
Upper Medium Rectangle—300x250 $1,860 $1,765 $1,670
Optional Upgrade to - 600x400 Desktop $2,160 $2,065 $1,970
Featured Product/Recipe/Video $1,790 $1,700 $1,610
Lower Medium Rectangle—300x250 $1,050 $1,000 $950
Branded Article* (incl. lead report) $1,325 $1,250 $1,190
C&U SpotlightC&U Spotlight is specifically tailored to college and university foodservice, delivering original content that your targets value when looking for solutions to improve their operations.
• Frequency: Weekly (Tuesday) • Distribution: 7,000 • Estimated Impressions: 1,600• Audience: Noncommercial foodservice operators and decision-makers within
the college & university segment
*Additional $1,000 content creation fee
39
FoodService Director
eNEWSLETTER PORTFOLIO
6 8
7
Single-Sponsor C&U Spotlight Single-Sponsor K-12 Spotlight
Single-Sponsor Healthcare Spotlight
A special single-sponsor eNewsletter that is tailored to college and university foodservice, delivering original content that your targets value when looking for solutions to improve their operations.
• Frequency: 2x per month• Distribution: 7,000 • Estimated Impressions: 1,600• Audience: Noncommercial foodservice operators and decision-makers within
the college & university segment Price: $4,650
A special single-sponsor eNewsletter that is tailored to foodservice operators in elementary and secondary schools, highlighting relevant topics such as health and wellness, new regulations, commodities and marketing.
• Frequency: 2x per month• Distribution: 7,000 • Estimated Impressions: 2,000• Audience: Noncommercial foodservice operators and decision-makers
within the elementary and secondary schools segmentPrice: $4,650
A special single-sponsor eNewsletter that focuses on the foodservice operations within some of the fastest-growing facilities in noncommercial to date, including hospitals, nursing homes, long-term care and senior/assisted living.
• Frequency: 2x per month• Distribution: 7,000 • Estimated Impressions: 1,400• Audience: Noncommercial foodservice directors, operators and
decision-makers within the healthcare segmentPrice: $4,650
40
9
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $1,900 $1,805 $1,710
Recipe Ad $2,500 $2,375 $2,250
Featured Product $2,000 $1,900 $1,800
Recipe ReportRecipe Report showcases supplier-based recipes focused on trends and designed to stimulate menu ideas within foodservice operations.
• Frequency: Weekly (Thursday)• Distribution: 118,000• Estimated Impressions: 25,000• Audience: Commercial & noncommercial operators
10 Single-Sponsor RecipediaA special single-sponsor eNewsletter that showcases industry supplier-based recipes, focuses on trends and is designed to stimulate menu ideas within foodservice operations.
• Frequency: 3-4 available per month• Distribution: 118,000 • Estimated Impressions: 25,000• Audience: Commercial & noncommercial operators
Price: $9,900
Advertising components• Header logo• Leaderboard• Recipes (10 max)• Featured product (2 max)
FoodService Director
eNEWSLETTER PORTFOLIO
11
List Size 1x 3x 6x 9x +
1—5,000 $3,250 $3,000 $2,900 $2,750
5,001—10,000 $4,100 $3,895 $3,700 $3,475
10,001—15,000 $5,400 $5,150 $4,850 $4,600
15,001—20,000 $6,300 $5,975 $5,675 $5,350
20,000 + $1,500 + $500 CPM
Custom eNewslettersFSD makes it simple to engage the right audience and accelerate the distribution of your content by harnessing the most extensive list of key noncommercial foodservice decision-makers in the industry.
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FoodService Director
SPOTLIGHT
Sponsor a high-impact, topic-focused section of FSD Update. Featuring
content-rich insights and exclusive advertising opportunities, Spotlight
offers you an opportunity to align your brand with FSD’s world-class
editorial expertise, increasing the credibility of your message.
What’s included?• 4-6 content links (can feature custom content, curated FSD content
and/or client-supplied content)
• One 300x250 ad unit opposite of content
Price: $4,000 (content creation not included)
SPOTLIGHT
42
FoodService Director
Product eNEWSLETTER
Product eNewsletter Sponsorship:• Content/layout created by Winsight custom content team
• eNewsletter deplyed to target segment specified by sponsor
• Sponsor to provide Leaderboard ad (728x90, 300x50)
• Sponsor to provide hero image (778x330)
• Sponsor to provide destination URL
• Sponsor to provide product info (brochure, URL, ect.)
Price: $750/eNL + $500 CPM ($5,000 minimum)
43
FoodService Director
COMPASS
Ad Units 1x 6x 12x +
Leaderboard—728x90 & 300x50 (mobile) $1,270 $1,210 $1,145
Upper Medium Rectangle—300x250 $1,170 $1,110 $1,050
Branded Article* (incl. lead report) $1,170 $1,110 $1,050
Compass, the first cross-channel eNewsletter from Winsight, delivers a 360-degree view of the foodservice and convenience world. Look forward to industry insights, products, events and videos, plus valuable research from Technomic all in one.
• Frequency: Weekly (Friday)• Distribution: 85,000
• Commercial: 45%• Noncommercial: 20%• Convenience: 20%• Grocery: 15%
• Estimated Impressions:87,000• Audience: Full foodservice audience—commercial and
noncommercial—as well as convenience retailing and grocery
INDUSTRY UPDATES, DELIVERED WEEKLY
*Additional $1,000 content creation fee
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FoodService Director
WHITE PAPERS & eBOOKS
WHAT’S INVOLVED?Brand engagement is all about connection. Our white papers and eBooks give you an opportunity to reach out to your target audience with a content piece that’s relevant to them, highlights your brand’s value proposition and helps your customers better run their businesses.
4-page white paper• Delivered via PDF; standard page size is 8.5x11• 4 pages of content, with additional title page• Promotion includes:
• 25,000 ROS impressions (high-impact ad unit)• 4x social posts + $100 paid Facebook advertising• 3x branded articles in FSD Update• 3x banner ads in FSD eNewsletters• Organic social promotion on FSD social media channels
Price: $11,000
7-page eBook• Delivered via PDF; standard page size is 8.5x11• 7 pages of content, with additional title page• Promotion includes:
• 25,000 ROS impressions (high-impact ad unit)• 4x social posts + $100 paid Facebook advertising• 3x branded articles in FSD Update• 3x banner ads in FSD eNewsletters• Organic social promotion on FSD social media channels
Price: $15,000
HIGH-VALUE CONTENT, LEAD- GEN TOOLS A S S E S S I N G N E E D S
for newC O F F E E & T E A
M E N U I T E M S
1
Proliferating coffee cafés, the rising usage of single-cup
brewing machines and the growing popularity of cold
brews—all these factors contribute to the steady popularity
of coffee. According to Java Junkies in US Driving Global
Coffee Consumption to Record, four out of five consumers
now drink coffee, and there’s every likelihood that coffee
will continue to be one of America’s favorite beverages.
(continued on page 2)
HOW TO SATISFY MORE
DIETARY PREFERENCES
FOODSERVICEDIRECTOR
With a continued
shift in eating
habits at colleges
and universities,
healthier options
are a natural fit.
45
Dig In from FoodService Director is a biweekly podcast offering an in-depth look at a wealth of topics impacting noncommercial foodservice operators and the foodservice industry at large.
During episodes, our audience will hear from industry experts, FSD editors and operators themselves on issues ranging from the future of delivery to flavor trends to food insecurity. FoodService Director will also bring listeners data and analysis powered by its research partner, Technomic.
Sponsorship includes: 1. Exclusivity (one sponsor per podcast)
2. Choice of one of the following:
- Pre-recorded commercial: Sponsor provides sound file with 15-second commercial announcement
- Voiceover-read commercial: Sponsor provides Winsight copy that will be read by a voiceover
*Commercials will run at the beginning and end of podcast (pre-roll and end-roll)
3. Brand promoted via in-house advertising promoting the podcast, including:
Details: Schedule: 2x per month (Thursdays)
Length: 15-20 minutes
300 X 250 ads run on FoodServiceDirector.com
Guaranteed 10,000 impressions per podcast
300 X 250 ads run on FSD Update
Guaranteed one placement
Social media mentionsPromotions on FoodService Director’s
Twitter and Facebook
1x 5x 10x 20x
Pre-recorded commercial
$6,000 $4,500 $3,375 $2,500
Host-read commercial
$5,625 $4,200 $3,150 $2,350
FoodService Director
PODCAST
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FoodService Director
PODCAST CALENDAR
February 14:THE STATE OF FOODSERVICE STAFFINGThemes: Intro to Dig In; What’s coming down the labor pike in 2019 – any legislative battles to be aware of? Biggest workplace issues operators will face?Featuring: Abbey Lewis and Peter Romeo
February 28: MENU ON OUR MINDS Themes: What are the big menu trends for 2019; 10 fastest-growing flavors on menusFeaturing: Pat Cobe and Lizzy FreierTies into: Feb. issue on modern flavor trends
March 14: TAKEAWAYS FROM MENUDIRECTIONS 2019Featuring: FoodService Director staff, roundtable style
March 28: CREATING A CULTURALLY CONSCIOUS CUISINEThemes: Promoting sustainability by tapping into culinary roots; plant-based cookingFeaturing: Pat Cobe and Chef Njathi Kabui
April 11: HOW OPERATORS ARE FIGHTING AGAINST FOOD INSECURITY Themes: The state of food insecurity; creative ways operations are battling hunger on campus and in the communityFeaturing: Hospital, K-12, college operators
May 9: RESTAURANT TRENDS THAT MATTERThemes: The commercial trends that will impact FSDs; emerging restaurant concepts of noteFeaturing: Writer of May cover story and Peter Romeo to chat trends; Heather Lalley to discuss restaurant concepts FSDs should watchTies into: May cover story
May 23: WASTE NOT, WANT NOTThemes: Food waste and clean menus; changing definition of “clean”Featuring: Operators tapping into creative ways to reuse food waste and/or craft and promote cleaner menu itemsTies into: May cover story
June 6:FLAVORS AT THE FOREFRONT Themes: The flavors that are emerging as 2019 hits a midpoint; new and unique preparations being introducedFeaturing: Members of FSD’s Culinary Council Ties into: June cover story
June 27:THE STATE OF OFF-PREMISEThemes: What is the size of the overall off-premise business? Trends? How is it reshaping non-comm? Featuring: Melissa Wilson from Technomic and Sara Rush Wirth from Restaurant Business. Operators who are digging into delivery.Ties into: Feb. secondary feature
July 25:HOW COMPASS GROUP AIMS TO HALVE ITS FOOD WASTE BY 2030Themes: How a foodservice operation can start tackling food waste Featuring: Kelsey Nash from FoodService Director, Amy Keister, senior vice president for sustainability for Compass Group, and Chris Aquilino, corporate executive chef with the foodservice company
October 10:MAKING THE MOST OF PLANT-BASED MENUSThemes: What's driving the rise in demand for plant-based options and how operators can get more plants on the plate. Featuring: Karla Dumas from the Humane Society of the United States
November 14:WHAT'S ON TAP FOR SENIOR LIVING MENUS?Themes: Trends impacting this growing segment, including snacking, bar food and changing dietary preferences Featuring: Mark Southern, AVP of food and beverage at Vi Living
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FoodService Director
PODCAST
MenuFeed is a biweekly podcast from Winsight’s
two foodservice brands, Restaurant Business and
FoodService Director.
During each episode of Menu Feed, we’ll be taking a close look
at the culinary trends shaping today’s menus. Operators, chefs
and industry experts will share their insights on the flavors,
ingredients, cuisines and consumer demands driving menu
innovation and development.
Sponsorship includes:1. Exclusivity (one sponsor per podcast)
2. Choice of the following:
• Pre-recorded commercial: Sponsor provides sound file with 15-second commercial
announcement
• Voiceover-read commercial: Sponsor provides Winsight copy that will be read by a
voiceover
• *Commercials will run at the beginning and end of podcast (pre-roll and end-roll)
1. Brand promoted via in-house advertising promoting the podcast, including:
• 1x placement each in the RB Daily and FSD Update eNewsletter
• Guaranteed 20,000 ROS on each promotional house ad impressions on
RestaurantBusinessOnline.com and FoodServiceDirector.com
• eNewsletter blast to Restaurant Business’ and FoodService Director’s audience
• Driving traffic to podcast landing page
• Social media mentions
• Promotions on Restaurant Business’ and FoodService Director’s Twitter and Facebook
• Logo Placement
• Include in house ad and landing page
Price: $6,500 (1x rate)
Details:Schedule: Biweekly (Fridays)
Length: 15-45 minutes
3.
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FoodService Director
PODCAST CALENDAR
JANUARY 3How Ocean Prime is Changing Up the Menu to Meet Today's Dining StyleInterview: Ian Rough, Ocean Prime and Jason Shelley, Ocean Prime
JANUARY 17How Senior Living Menus Are ShiftingInterview: Steve Plescha, Pennswood Village; Ryan McNulty, Cura Hospitality; Eric Eisenberg, Rogue Valley Manor; and Hagop Hagopian, The Clare
FEBRUARY 7How Spanish Tapas Restaurant Boqueria Is Evolving Its Menu as It GrowsInterview: Yann de Rochefort, Boqueria
FEBRUARY 21How Corner Bakery Stays on Top of the Trends as Consumer Needs Change Interview: Donna Josephson, Corner Bakery
MARCH 20How Aloha Poke Diversified Its Menu to Grow Traffic and SalesInterview: Chris Birkinshaw, Aloha Poke
APRIL 3How R.J. Melman and His Lettuce Entertain You Teams Are Meeting the Coronavirus ChallengeInterview: R.J. Melman, Lettuce Entertain You Enterprises
APRIL 17How Independent Restaurant Saigon Sisters Is Adapting to the CoronavirusInterview: Mary Nguyen Aregoni, Saigon Sisters
MAY 4How Fields Good Chicken is Changing Up its Menu and Marketing to Keep Guests Engaged Interview: Field Failing, Fields Good Chicken
MAY 15How Comfort Food, Convenience and Value Are Powering Fazoli's Through the Pandemic and BeyondInterview: Carl Howard, Fazoli's
MAY 29How Chick N Max Engages Guests with a Unique Mix of Menu, Music and Community ConnectionInterview: Max Sheets, Chick N Max
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FoodService Director
LIVE CHAT
ENGAGE YOUR AUDIENCE LIVEThe live chat package allows your company to position itself as
a thought leader and engage with your audience in real time.
Winsight will work with you to develop a series of questions on
a topic of your choosing. Questions are then asked to an expert
on the subject during a live event broadcast on Facebook.
Winsight will handle the marketing, promotion, and recruiting for
the event. After the broadcast concludes, the live event video
remains active and a takeaway video is generated for placement
on other platforms.
Live Chat Package:• Question and topic development
• Live chat discussion with Winsight editor moderating Technomic expert
• Email blast to target audience to recruit them to event
• High-impact website ad unit designed by Winsight to promote event
• Branded articles (2x)
• eNL banners (3x)
• Facebook promotion (1x/day until event)
• Instagram promotion (2x/week until event)
• Twitter promotion (1x/day until event)
Price: $25,000
50
WHAT’S INVOLVED?Quizzes are an interactive content option designed to boost reader engagement and drive qualified leads.
• Up to 10 scored questions (multiple choice, true/false, etc., depending on content).
• Readers are required to register with an email address and/or other demographic information to receive results.
• Advertiser receives full lead report with users that register along with their information and quiz results.
BOOST ENGAGEMENT AND TEST KNOWLEDGE
FoodService Director
QUIZZES
Quizzical Query• Writing/development/production of quiz• 2x branded article promotion in FSD Update• Social promotion on Winsight social channelsPrice: $5,500
Assessment Analysis• Writing/development/production of quiz• 1x Spotlight placement in FSD Update promoting the quiz• 2x branded article promotion in FSD Update• Social promotion on Winsight social channelsPrice: $10,000
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As a cutting-edge tool in your media arsenal, chatbots can
be used in tandem with traditional media tactics to accomplish
a variety of goals, from driving traffic to your site to generating
qualified leads to aligning with hot-button industry topics.
Chatbots are interactive, engaging and offer a new way to
interact with our audience.
What’s included?• Served on relevant keywords on FoodServiceDirector.com
• Tag up to 3 keywords
• Chatbot automatically opens to the user
• 10,000 engagements over the life of campaign
Price: $5,000 for up to 10,000 engagements
Contact your sales rep for more information.
LEVERAGE THE GROWING POWER OF ARTIFICIAL INTELLIGENCE TO ACHIEVE YOUR BRAND’S OBJECTIVES
FoodService Director
CHATBOT
Note: Chatbots appear on desktop only.
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FoodService Director
DATABASE RENTALS
WHAT’S INVOLVED?Take advantage of the most extensive collection of noncommercial foodservice decision-makers. FSD makes it simple to engage the right audience. Send us your email creative and select the audience demographic. Then sit back, relax and let your message spread. It's that easy!
Hand-pick the list based on:
• Business type• Management type• Annual sales volume• Job title• Headquarters locationPrice: $500 CPM ($5,000 minimum)
YOUR MESSAGE TO A TARGETED AUDIENCE
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FoodService Director
WEBINARS
GENERATE STRONG LEADS
Note: Our webinars can be easily repurposed and are available on-demand for up to 12 months.
WHAT’S INVOLVED?RB makes it simple to showcase your industry expertise and connect with your target audience with webinars. With support of our editorial team, this customizable offering aligns your brand with invaluable industry insights. Then sit back, relax and let your message spread. It’s that easy!
Winsight-Driven Webinar• Platform hosting• Co-branding• FSD editor moderation • marketing promotion• Topics/Slides provided • Information for all registrants Sponsor-Driven Webinar• Platform hosting• Sponsor-provided content• FSD editor moderation • Marketing promotion • Information for all registrants Price: Starting at $13,500
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EventsFoodservice
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10,000+ Connections Face-to-face networking is the most effective way to build key partnerships and drive businesses forward. Winsight’s portfolio of exclusive, invitation-only events is unmatched within the industries we serve. Each event brings the right mix of operators/retailers and suppliers from convenience retailing, grocery businesses, restaurants and noncommercial foodservice together.
Winsight Advantage Content is balanced with inspirational speakers, industry experts, key insights, Technomic data and impactful activations. All of Winsight’s events are equipped with networking activities, educational sessions and product showcases—creating captivating environments that foster long-standing relationships.
Unmatched Partnerships By being a sponsor of Winsight’s events, supplier partners will increase their brands’ exposure, build strategic relationships with potential customers and network with a breadth of attendees that they would not normally have access to. All of Winsight’s events offer customizable sponsorship packages covering a variety of promotions and benefits that will help suppliers meet their specific needs and goals.
ABOUT WINSIGHT
EVENTS
300 S. Riverside Plaza, Suite 1600 Chicago, IL 60606 | P: 312.876.0004WinsightMedia.com
YourRepresentatives
Contact your regional sales director for full details
Nick Hayman (202) 350-4593 | [email protected] Customer Officer
Chris Keating (630) 528-9277 | [email protected] President, Restaurant Media & Events
William D. Anderson (312) 730-7060 | [email protected], Noncommercial Foodservice & Publisher
Mark Cullum(312) 940-1566 | [email protected] VP of Sales, Midwest & South
Chris McCoy(781) 793-7888 | [email protected] Regional VP of Sales, Northeast & South
Mark Weinstein(562) 204-7785 | [email protected] VP of Sales, West
Paul De Luca(480) 375-8613 | [email protected] Development Manager
Mike Lindahl (630) 649-9413 | [email protected] Sales Manager, Media & Events
Jake Venchus (630) 689-3132 | [email protected] Development Manager
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2020 EVENT LINEUP
TheCurtisHotelDenver,CO
NOV 3-5
Cold Vault Forum
Dispensed Beverages Forum
SheratonSuitesChicagoO'HareRosemont,IL
SheratonSuitesChicagoO’HareRosemont,IL
SanDiegoConventionCenterSanDiego,CA
FEB 18-19
SheratonNewOrleansNewOrleans,LA
MAR 8-10
GaylordOprylandResort&ConventionCenterNashville,TN
FEB 24
SheratonSuitesChicagoO’HareRosemont,IL
SheratonDallasDallas,TX
NOV 11-13 NOV 17-19
OmniGroveParkInnAsheville,NC
33S.WabashAve.Chicago,IL
TBAManhattan,NewYork
AUG 9-12JUN 16-21 SEPT
SEPT 30-OCT 2
SEPT 29-OCT 1
Retail Leader of the Year
TheBellagioLasVegas,NV
OCT 12OCT 4-6
FSD Big Ten Conference Chefs’ Summit
UniversityofWisconsin-MadisonMadison,WI
OCT 17-19
FSD Culinary Council Chefs’Summit
UniversityofMichiganAnnArbor,MI
HiltonAnatoleDallas,TX
OCT 25-27
Foodservice Convenience Grocery
AtlantaMarriottMarquisAtlanta,GA
OCT 2
(GMDC)
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2021 EVENT LINEUP
TheCurtisHotelDenver,CO
NOV 3-5
Dispensed Beverages Forum
Cold Vault Forum
Grocery Business of the Year
SheratonSuitesChicagoO’HareRosemont,IL
SheratonSuitesChicagoO'HareRosemont,IL
OmniGroveParkInnAsheville,NC
McCormickPlaceChicago,IL
LocationTBA LocationTBA
CaesarsForumLasVegas,NV
FEB 23-24
RosenCentreHotelOrlando,FL
TBA
LocationTBA
FEB
LocationTBAJWMarriottPhoenixDesertRidgeResort&SpaPhoenix,AZ
McCormickPlaceChicago,IL
McCormickPlaceChicago,IL
APRAPR 11-14 MAY 22-25 MAY
SEPT 29-OCT 1 SEPT 30-OCT 2AUG 9-12MAY JUN SEPT
NOV 11-13
SheratonSuitesChicagoO’HareRosemont,IL
Foodservice Convenience Grocery
LocationTBA
LocationTBA
OCT
JUN
(GMDC)
(IDDBA)
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Winsight Events
FOODSERVICE AUDIENCE
Restaurant Leadership Conference
Global Restaurant Leadership Conference
FSTEC
MenuDirections
Restaurant Directions
Reach nearly 5,500
industry executives
through Winsight
Events
2,000+
400+
630+
1,200+
1,200+
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Winsight Events
FOODSERVICE PORTFOLIO
The only culinary-focused, business-building and networking event for all noncommercial foodservice directors and suppliers to explore the latest menu trends, operational hacks and budget-saving strategies.
Operator attendance • Over 250 directors and culinarians from Colleges &
Universities, Corporate Dining/B&I, Healthcare and K-12 Schools
• 75% are self-operated and 25% are contract-managed• More than 275 operators attend
Restaurant Directions is built for growing chains hungry for industry-leading insights. Composed of a content-rich agenda, influential speakers and a heavy focus on networking, this is the only conference focused on the industry's breakout stars.
Operator attendance • More than 630 attendees in 2019• Targeting regional and emerging chains• $46 billion in chain sales represented
TBA, 2021
As technology develops at an ever-increasing pace and new innovations dramatically change business models, FSTEC continues to be the industry’s most compelling technology conference—the only event of its kind focused exclusively on foodservice.
Operator attendance • 5 of the top 10 restaurant chains represented• More than 530 restaurant operators attend• 50% of registered operators are senior management titles,
including CIO, CMO and more
OCTOBER 25-27, 2020
Year after year, Restaurant Leadership Conference has been the place for restaurant leaders to gather, collaborate, form partnerships and learn how to enhance their companies' growth. It is the industry's premier invitation-only event for the most progressive and influential professionals.
Operator attendance • More than 1,000 operators in 2019• 75% of registered operators have VP
titles or higher• $150 billion in sales represented• 9 of the top 10 chains represented
APRIL 11-14, 2021
TBA, 2021
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Custom-Printed Room Key CardsWiththousandsofattendeesroomingatthehosthotel,acustomizedroomkeycardwithyourlogoprintedonthefrontwillkeepyourbrandtopofmindthroughouttheentireevent.
Custom-Printed Name BadgesBusinessleadersattendWinsight’sleadershipconferencestomakevaluableconnections.Imagineyourbrand’smessagebeingseenduringeveryconversation.Onthebackiswhereyourbrand’slogooradcanbecustom-printed.
Custom-Printed Badge LanyardsThroughoutthedurationofeachevent,attendeesmustweartheirnamebadges.Lanyardscanbepersonalizedwithyourlogoandpassedouttoeachattendee.It’ssometimesthelittlethingsthatcanmakethebiggestimpactforyourbrand.
Agenda at a GlanceUponarrival,everyattendeewillbegivenwhatwecalla“pocketagenda”custom-printedwithyourlogo.Thisvaluableresourceisafavoriteamongattendees,plusitfitsintheirpocket—itdoesn’tgetmoreconvenientthanthat.
Departure Meal VoucherMakealastingimpressiononattendeesbygiftingthemwithafreelunchonthefinaldayoftheevent.Custom-printedvoucherswillbehandedtoaudiencemembersaftertheclosinggeneralsession,makingyourlogothelastformofcommunicationthey’llsee.
Wireless Internet for EventAtlargeevents,Wi-Fiisadefiniteneedamongattendeesandyoucouldprovidethemasolution!AstheofficialWi-Fisponsor,youwillbeabletocustomizetheloginpasswordthatallattendeesmustenterinordertoaccessthenetwork.
Charge StationsAtlargehotels,poweroutletsarefewandfarbetweenandoftenfoundinthemostinconvenientplaces.We’llprovidesomecomfortableseatingareascompletewithpowersources,whileyouprovidethebranding.
Brand Boosting
Integrated Event App PackageTheWinsightEventsappisthebestdigitalresourcetopromoteyourbrand.Pushnotificationstoattendeestodrivetraffictoyourdisplay,schedulemeetings,captureleads,advertiseyourcompanyandmuchmore.
Ad in Event Resource GuideAteachevent,you’llnoticeattendeesflippingthroughtheguidetogetacompleteunderstandingoftheconference.Placeafull-pageadinthisbooktogeteyesonyourproduct.
Comprehensive Media PackageWinsight’sleadingconvenienceand/orfoodservicepublications,websitesandemailcapabilitiescanhelpyoureachanevenbroaderaudiencebefore,duringandaftertheevent.Pleasecontactoneofourdedicatedsalesrepresentatives,whocancreateanexceptionalpackageforyou.
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General SessionSpeakerAreyouasupplierlookingtoshareyourcasestudies,successstoriesandchallengeswithattendees?Whetheryouhavegroundbreakingresearch,importanttrendsorauniqueleadershipmessagetoshare,ourstageisyours!
General SessionIntro/PromoInterestedinsponsoringalargegeneralsession,butnotlookingtogivealong,in-depthpresentation?You’llhavethedesiredthreetofiveminutesofstagetimetodiscussyourbrandbeforeintroducingarenowned,respectedicon.
Innovation ForumCommunicatehowyourbrandcantransformoperationsbyhostinganInnovationForum.Whetheryoubringinanoutsidethoughtleader,askkeyclientstoparticipateinapaneldiscussionorpresentcompellingandproprietaryresearch,thepodiumandimpressionsareyours.Severaltiersareavailable.
Award CeremonyAlignyourbrandwithsomeofthemostrenowned,forward-thinkingoperatorsandretailerswhohavechangedthelandscapeoftheirindustriesininnovativeways.BeginbybackingoneofWinsight’sprestigiousawardprograms.
Social EnterpriseWinsight’seventsallowattendeestogivebackandactivelysupportnationalandglobalcharitiesthroughoursocialenterprisepartnerships.Becomeanhonoraryco-chairtoshowyourcompany’sgenerosityanddedicationtomakingadifference.
Thought Leadership
62Product Integrations
Display SpaceAtmostofWinsight’sevents,theMarketplaceistheultimateplacetoengagewithkeyoperatorsorretailers.Havethemtestyournewproductsanddiscusspotentialbusinessdeals.Secureaspotonthefloortoday!
Networking Meals/BreaksSponsoranetworkingmealorbreaktogainadditionalexposureandspotlightanewfoodorbeverageconceptyourcompanyisunveiling.Thisisyouropportunitytogetyourproductinthehandsofattendeesthroughthisexclusive,highlyimpactfulsponsorship.
All Attendee GiftWinsightisabletointegrateyourgiftintoregistrationasattendeespickuptheirbadge.Remember,it’ssometimesthesmall,personaltouchesortokensofappreciationthatcanmakethebiggestimpact.
Hotel Room DropRoomdropscanbeanythingfrombrochuresandletterstosweets,snacksandclothingitems.Winsightandthehotelwillworkthroughallthelogisticsifyousimplysupplytheproduct.
Exclusive Product ProviderIfyouwanttoownaspecificcategorysuchashotbeverages,snacks,candy,etc.,Winsightcanguaranteethatonlyyourproductwillbeconsumedorusedthroughouttheevent.
Product IntegrationMaybeyourcompanydoesn’tfitthemold.IfyouhaveanideatointegrateyourproductorservicesintooneofWinsight’sevents,pleasecontactoneofourdedicatedsalesrepresentatives,whocancreateanexceptionalpackageforyou.
63 Networking Opportunities
Networking Meals/ReceptionsWhenyousponsoroneofWinsight’sevents,theexposure,awarenessandnetworkingopportunitiesextendwellbeyondtheballrooms.Afterlongdaysoflearningandshowcasing,alignyourbrandwithoneoftheeveningeventsthataretrulythehighlightofeachconference.
Private Meeting SpaceCaretohavemoreprivacytohostafocusgrouporaspaceforsecludedmeetingswithkeyclients?Maximizeyoursponsorshipinvestmenttoensureyougetthecriticalface-to-facetimewithyourtargets.
Private Receptions/MealsWhetheryou’relookingtohostaprivatemeal,aspecialreceptionatoneofthefinestestablishmentsinthehostcityorsomeothernetworkingfunction,we’lldotherecruitingandplanningtoensurethatyourkeycontactsenjoyeveryminute.
Experiential EnhancementsIn-appcontests,scavengerhuntsandgamesareagreatwaytoengageattendeeswithyourbrandornewproduct.Fortheseuniqueopportunities,Winsighthastheresourcestosupportandpromoteyourspecialsponsorshipasappropriate.