2016 ADFC Bicycle Travel Analysis 17th national survey on the bicycle travel market Internationale Tourismus-Börse Berlin, ITB
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 2
German Cycling Embassy®
The ADFC presented Germany as a leading cycle tourism destination at the Velo-City Global 2016 in Taipei: Cycle Tourism “Made in Germany” • Exploring the secrets to Germany’s cycle tourism
success • Quality as the key to success • The Ruhr Valley Cycle Route
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 3
Discover Germany by bike
Cooperation between the ADFC and the German National Tourist Board (DZT): successful national and international marketing of Germany as a bicycle travel destination for the past 16 years.
www.adfc.de www.germany.travel
| | 4
6,5% 10,4%
12,4%
12,7%
4,3%
28,0%
9,7%
8,9%
6,2%
8,0%
12,9%
11,3%
28.1% Saarland
4.7% Berlin 10,8%
3.4% Hamburg
Bett+Bike market penetration: proportion of Bett+Bike hosts overall
(excluding private accommodation)
NEW: 5,500 Bett+Bike hosts listed on an overview map of Germany NEW: 6,000 hosts listed in the Bett+Bike app (500 in Austria, Belgium, Denmark, Luxembourg)
Bett+Bike hosts
www.bettundbike.de
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 5
2016 ADFC Bicycle Travel Analysis
ADFC data base: • Complete survey by an impartial service provider
2-step approach • National representative online panel • Public survey via the ADFC homepage
Response: • Online panel: 4,223 respondents, of which 1,063 completed one or more cycling trips
with at least three overnights stays in the past three years • Public survey: 2,000 respondents, of which 1,535 completed one or more cycling trips
with at least three overnights stays in the past three years
Adjustment of the different samples using a weighting procedure to prevent any dominance by ADFC members or participants close to the ADFC.
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Days trips by bike in 2015
• Criterion: trips for which the main purpose was to cycle
• Proportion of day trippers of the total population in 2015: 25%
• Extrapolated to the total population over the age of 18: approx. 17 million
• Average number of day trips: approx. 8.8 day trips/person
• Extrapolated to the total population: approx. 150 million day trips in 2015
Did you go on at least one day trip in 2015 during which the main purpose was to cycle? (n = 4,205)
No day trips by bike: approx. 75%
Number of day trips: approx. 17 million (25%)
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Cycle tourist in 2013/2014/2015: 8.4%
Not a cycle tourist: 91.6%
Cycle tourists between 2013 and 2015
• In relation to the total population, around 8% of Germans went on a cycling trip in the past three years (= a trip during which cycling was one of main motivations).
• Extrapolated to the total population (over the age of 18 = 68.1 million), which corresponds to approx. 5.7 million cyclists, who completed a cycling trip with at least three overnight stays in the past three years.
Have you completed at least one CYCLING TRIP with at least three overnight stays in the past three years (2013, 2014 and 2015)? (n = 3,458)
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Proportion of cycle tourists in 2015 • Of the cycle tourists in the past three years,
approx. 78% also completed at least one cycling trip with at least three overnight stays in 2015.
• Approx. 56% completed one cycling trip and approx. 23% completed several cycling trips in 2015.
• Extrapolated to the total population in Germany (over the age of 18), this means that approx. 7% (6.6%) or approx. 4.5 million people completed at least one cycling trip with at least three overnight stays in 2015.
• 11% increase compared to 2014 (4.0 million)
In the following overview, please indicate how many cycling tours or trips you completed in 2015: cycling trips with at least three overnight stays (n = 2,560)
0 cycling trips: 21.5%
1 cycling trip: 55.6%
2 cycling trips: 13.2% 3 cycling trips: 5.6%
>3 cycling trips: 4.1%
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 9
Volume of cycle tourists in 2015 Cycle tourists like to travel. Beside the cycling trips with at least three overnight stays, cycle tourists completed countless other cycling tours and trips in 2015. Increases compared to 2014: • 43% (+10% compared to 2014): more multi-day cycling tours during the week • 65% (+6%): at least one cycling trip over the weekend • 98% (+5%): at least one day trip
In the following overview, please indicate how many cycling tours or trips you completed in 2015 (n = 2,560 unweighted)
2
35
57
5
28
25
5
20
10
7
7
3
82
9
5
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Day trips with no overnight stays
Cycling trips with max. 2 overnight stays at the weekend
Cycling trips with max. 2 overnight stays during the week
0 1 2 3 >3
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5,5
20,6
23,0
26,8
27,2
40,7
59,7
89,6
0 20 40 60 80 100
Sonstiges
Übernachtungsverzeichnisse (Bett+Bike etc.)
Zeitschriften
Informationen von Tourist-Infos(nicht über das Internet)
Digitale Kartenwerke am PC
Radreiseführer
Radkarten
Internet allgemein
%
Internet in general
Cycling maps
Cycle route guides
Digital maps on the PC
Info from tourist information centres (not online)
Magazines
Accommodation guides (Bett+Bike, etc.)
Other
Information sources used to plan trip • The internet is by far the most popular source of information for cycle tourists. • Almost 60% of respondents use classic cycling maps.
Think of the general preparations and planning for your cycling trip. Which sources of information did you mainly use to plan your trip? (n = 2,539 unweighted)
26
27
63
67
0 50 100
ADFC tour portal
Tour portals/cycle routeplanners
Tourist information
Free digital maps, e.g.GoogleMaps
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 11
02
16
19
32
34
40
45
55
65
76
0 20 40 60 80
Other
Personal printouts of digital maps
Printouts from the internet
GPS device
Local tourist organisation
Cycling guide
Internet
Smartphone
Maps (printed)
Signposting
%
2,4
9,2
33,9
63,4
65,3
69,0
69,9
0 20 40 60 80
Other
QR codes
Complete tour suggestions
Route calculation (A->B)
Accommodation options
Weather information
Location determination
Orientation during cycling trips • Despite the new media, signposting is still decisive. • Classic maps are also considerably more important than the mobile internet when on a
cycling trip. • Around one third of cycle tourists use a GPS device.
Which sources of information and media do you use for orientation during your cycling holiday/trip? (n = 2,533 unweighted)
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 12
1.1%
6.5%
20.3%
72.1%
38.1%
61.9%
Ja
Nein
ab 29
15 - 28
8 - 14
3 - 7
Motive: main holiday
Nights
3–7
8–14
15–28
From 29
No
Yes
Duration of cycling trips in 2015 • Short trips lasting up to one week are most common. • The proportion of short trips has increased compared to 2014 (+5%). • For almost 40% of cycle tourists, the cycling holiday completed in 2015 was their main
holiday, comprising an average of 11 nights.
Nights: We would now like to know a little more about your longest cycling trip in 2015. How many nights did you spend on this trip? (n = 2,164 unweighted) Main holiday as the motive: was this cycling trip your main holiday in 2015? (n = 2,164 unweighted)
Ø = 7 nights
Ø = 11 nights
Ø = 6 nights
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 13
Trip organised entirely independently: 82.8%
Parts of trip organised with the help of a tour
operator: 8.0%
Trip organised entirely by a tour operator:
9.2%
Bicycle travel = individual travel • Over 80% of cycling trips were organised entirely independently. • Organised tours/package trips played a lesser role, totalling under 10%. • Cycle tourists over the age of 65 are more likely to opt for a package trip (approx. 30%).
How did you organise your longest cycling holiday in 2015? (n = 2,163 unweighted)
Main forms of organisation of cycling holidays
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Circular or point-to-point tours • Point-to-point tours were the preferred type of tour among almost 70% of respondents. • Slight increase in circular tours from fixed accommodation (+2.5% compared to 2014) • Circular tours tend to be more popular during short trips. Longer cycling trips lasting
2 weeks are rarely circular tours.
Think back to your longer cycling trip in 2015: was it a circular tour or a point-to-point tour? (n = 2,159 unweighted)
Tours with changing accommodation =
(point-to-point tours): 69.9%
Tours with fixed accommodation =
(circular tours): 27.8%
Other types: 2.2%
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Travel companions • Half of cycle tourists completed the trip with their partner/spouse. • Cycling trips are also often completed with friends. • A large number of cycling trips (approx. 17%) were undertaken alone, too.
Who did you complete your cycling trip with? (n = 2,156 unweighted)
3,7
4,3
6,7
16,5
34,5
55,1
0 10 20 30 40 50 60
Mit Jugendlichen (ab 14 Jahren)
Mit der Reisegruppe
Mit Kindern (bis 14 Jahren)
Alleine verreist
Mit Freunden
Mit (Ehe-) Partner
%
With partner/spouse
With friends
Alone
With children (under 14 years)
With a travel group
With youths (over 14 years)
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Pedelec users Pedelec users are very different from other cycle tourists:
• significantly older (54.3 years compared to 47.6 years) • more females (53% of pedelec users are female, compared to 34% of cyclists) • more likely to cycle with their partner (67% compared to 54%) • often travel to their cycling destination by car (57% compared to 39%) • more likely to take advantage of tour offers (14% compared to 9%)
47,6
54,3
46,8
42 44 46 48 50 52 54 56
All cycle tourists
Yes, I do use a pedelec
No, I don't use a pedelec
Years
Age
Please also indicate whether you use a pedelec or e-bike. (n = 2,003 unweighted)
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 17
66.8%
21.6%
6.3%
5.4% Other type of bike
Racing bike
Mountain bike
Touring/trekking bike
Bicycle used for travel • Cycle tourists rarely use hire bikes.
They almost always use their own bike.
• The proportion of pedelecs/e-bikes among cycle tourists has almost doubled since 2014 to 11%.
• The bicycle used is mostly a touring or trekking bike.
Did you use your own bike or a hire bike for your cycling trip? (n = 2,148 unweighted)
Own bike: 91.7%
Hire bike: 8.3%
Yes, pedelec/ e-bike: 10.8%
No: 89.2%
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 18
Travel to and from the cycling destination • Travel by train is popular during cycling trips: around one third of cycle tourists travel to
their cycling destination by train. • Despite this, cars also remain an important mode of transport for cycle tourists (approx.
40%). • Travel by plane is minimal. Every fifth cycle tourist completes their cycling trip entirely by
bike.
Think of your longest cycling trip. How did you reach your trip starting point? And how did you travel home? (n = 2,149/2,140 unweighted) Source of all German travellers: 2015 Bicycle Travel Analysis – first selected results from the 45th bicycle travel analysis at the ITB 2015
1,7
1,8
4,3
20,8
31,0
40,4
2,2
2,4
4,7
18,2
32,6
39,9
8,0
2,0
39,0
5,0
46,0
alle dt. Reisenden
Abreise
Anreise
Car
Train
By bike from home
Plane
Other
Coach
Bus travel in general
Including bicycles
%
All German travellers Travel to destination Travel from destination
| | 19
312.000
270.000 270.000 265.000 253.000 249.500
261.000 263.500 272.000
262.200 272.074 258.890
291.445 315.104
13.000
44,000 65.000
0
100.000
200.000
300.000
400.000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Bicycles transported
Bicycle carriage in long-distance transport
Sources: DB Fernverkehr AG / MeinFernbus FlixBus
Deutsche Bahn (travel by train) MeinFernbus FlixBus (travel by bus)
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 20
-7,8
-7,1
-6,8
-8,6
-5,6
-11,5
-3,8
-5,0
-7,1
-4,1
25,0
24,5
23,5
22,0
21,4
23,2
19,3
18,5
18,6
15,6
43,3
42,0
40,3
39,5
44,9
28,4
47,8
45,7
41,6
45,9
19,8
22,8
25,0
25,2
25,6
26,7
26,8
28,6
29,8
32,3
-25 0 25 50 75 100
Well-surfaced cycle routes
Gastronomy offers cater to cycle tourists well
Cycle routes with minimal traffic
Well-signposted routes
Helpful info at tourist information centres
Problem-free public transport to/from destination
Good-quality accommodation
Reliable digital data online
Region well-equipped to cater to cycle tourists
Maps/cycle route guides offering reliable information
%
Quality of offers Potential for improvement, particularly when travelling by public transport
Think of your longest cycling trip in 2015, how would you rate the quality of this holiday? (n = 2,106 unweighted)
Disagree entirely (6) (5) (4) (3) (2) Agree entirely (1)
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 21
34 ADFC Quality Routes:
4 *****-star routes 19 ****-star routes 11 ***-star routes
5 ADFC Bicycle Travel Regions Popular in other European countries: star routes in Austria, Belgium, Denmark, Hungary, Luxembourg, Netherlands
ADFC Quality Routes and ADFC Bicycle Travel Regions
Over 11,000 kilometres cycled and evaluated The quality of routes has improved: there are now more 5-star routes and Bicycle Travel Regions.
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 22
Announcement of new ADFC Quality Routes and ADFC Bicycle Travel Regions
at the ITB 2016
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 23
Iller Cycle Route 146 km
Ruhr Valley Cycle Route 230 km
Tauern Cycle Route (A/D) 268 km
Drau Cycle Route (A) 279 km
Liebliches Taubertal
The classic 102 km
4-star ADFC Quality Routes
5-star ADFC Quality Routes
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 24
Castle Park Cycle Route and castle grounds in the Allgäu
ADFC Bicycle Travel Regions
For the first time in Germany: Bicycle Travel Regions
PLUS 5-star routes announced
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 26
2,9
3,2
3,7
3,8
4,1
4,2
7,3
7,5
7,6
11,4
0 2 4 6 8 10 12
Ems Cycle Route
Lake Constance Cycle Route
Main Cycle Route
Mosel Cycle Route
Rhine Cycle Route
Baltic Sea Cycle Route/D2
Danube Cycle Route
Ruhr Valley Cycle Route
Weser Cycle Route
Elbe Cycle Route + 0
+ 4
+ 2
- 1
+ 2
- 2
+ 3
- 6
NEW
- 1
Most popular cycle routes in Germany The top ten (10 out of 156 long-distance cycle routes named):
What is your favourite long-distance cycle route in Germany? (n = 1,764 unweighted)
Ranked #1 for the 12th time!
As a percentage (%) and with the changes compared to the previous year
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 27
2,1
2,1
2,2
2,3
2,8
3,0
3,0
3,0
3,0
3,8
5,2
5,9
10,3
23,4
0 5 10 15 20 25
Eurovelo 6
Berlin-Copenhagen
Alpe Adria Cycle Route
Inn (Valley) Cycle Route
Lake Constance Cycle Route
Drau Cycle Route
Loire Cycle Route
Elbe Cycle Route
Way of St. James
Vennbahn Cycle Route
North Sea Cycle Route
Etsch Cycle Route
Via Claudia Augusta
Danube Cycle Route + 0 + 0
- 1
- 1
NEW
NEW NEW
NEW
+ 1
+ 1
NEW + 0
+ 2
NEW
Most popular cycle routes abroad The top ten (10 out of 87 long-distance cycle routes named):
What is your favourite long-distance cycle route abroad? (n = 708 unweighted)
Multiple routing
Newcomer: Vennbahn 4* ADFC Quality Route (D/B/L)
As a percentage (%), with the changes compared to the previous year
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 28
2,3
2,4
2,5
2,7
2,7
2,8
3,2
3,2
3,4
4,0
6,7
9,8
0 2 4 6 8 10 12
North Germany
Schleswig-Holstein
Emsland
Mecklenburg-West Pomerania
Ruhr metropolitan region
Lake Constance
Brandenburg
Baden-Württemberg
North Rhine-Westphalia
Baltic Sea
Münsterland
Bavaria + 0
+ 2
+ 2
NEW
NEW - 1
- 5
+ 2
+ 2 + 0
- 5
NEW
Most popular cycling regions in Germany The top ten (10 out of 142 cycling regions named):
What is your favourite cycling region in Germany? (n = 2,013 unweighted)
Multiple routing
Bavaria #1 for the 5th time!
As a percentage (%) and with the changes compared to the previous year
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 29
2,4
3,1
3,8
5,2
5,4
5,8
6
6,6
10
13,8
0 2 4 6 8 10 12 14 16
Danube
Tirol
Lake Garda
Mallorca
Alpes
Italy
France
South Tyrol
Austria
Netherlands
+ 0
+ 0
+ 0
+ 1
+ 1
+ 1
NEW
NEW
+ 0
Most popular cycling regions abroad The top ten (10 out of 114 cycling regions named):
What is your favourite cycling region abroad? (n = 1,280 unweighted)
- 2
Netherlands #1 for the 3rd time!
As a percentage (%) and with the changes compared to the previous year
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 30
No, I am not
planning any cycling
trips in 2016: 14.8%
Yes, I am planning
one or more
cycling trips in 2016: 85.2%
Cycling trip destinations in 2016 • More than 85% of cycle tourists also plan to complete a cycling trip in 2016. • Of these, 82% are planning a trip within Germany (+3.5% compared to 2015). • Travel to destinations outside of Europe will once again barely play a role in 2016. • Cycle tourism boosts tourism in Germany in general.
Are you planning one or more cycling trips in 2016? If yes, where to? (n = 2,446/2,150 unweighted)
2,5
41,4
81,5
0 25 50 75 100
Cycling trips outsideEurope
Cycling trips in Europe
Cycling trips in Germany
%
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 31
2,2
03
2,8
03
03
04
04
04
04
04
06
07
0 2 4 6 8
Mecklenburg-West Pomerania
Main Cycle Route
Weser Cycle Route
Danube Cycle Route
Mosel Cycle Route
Bavaria
North Sea Cycle Route
Münsterland
Elbe Cycle Route
Rhine Cycle Route
Lake Constance Cycle Route
Baltic Sea Cycle Route/D2 + 0
NEW
- 3
- 5 - 3
NEW
+ 2
- 2
+ 4
NEW
NEW
Cycling trip destinations in Germany in 2016 A total of 251 regions and destinations were named:
What destination within Germany are your planning for your cycling trips in 2016? (n = 1,713 unweighted)
Multiple routing
Newcomer: Rhine Cycle Route
+ 5
As a percentage (%), with the changes compared to the previous year
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 32
06
06
06
06
11
11
16
20
31
31
0 10 20 30 40
Belgium
Poland
Czech Republic
Denmark
Switzerland
Spain
Netherlands
France
Italy
Austria
Cycling trip destinations abroad in 2016
Other destinations: Croatia, Norway, Slovenia Outside of Europe: USA, no other preference
Which European destinations are you planning for your cycling trips in 2016? (n = 950 unweighted)
Top ten destinations planned (within Europe):
+ 0
NEW
+ 0
+ 0
+ 1
- 1
+ 0
+ 0
+ 0
+ 0
As a percentage (%) , with the changes compared to the previous year
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 33
7,1
8,7
10,6
21,6
22,4
39,8
42,2
54,1
85,8
0 20 40 60 80 100
Shopping
Health
Fitness
Sport
Spa
Bathing
Hiking
Sightseeing
Cycling
%
Combining holiday/travel types • Beside cycling trips, sightseeing tours and cultural visits were also popular. • Popular combinations: cycling and hiking, cycling and spa visits, cycling and sightseeing • Combinations of little interest to cycle tourists: fitness, health visits and shopping trips
Which types of holiday did you combine last year? (n = 2,440 unweighted)
2016 ADFC Bicycle Travel Analysis | | 10.03.2016 34
2016 ADFC bicycle travel analysis A huge thanks to our supporters: • The bicycle tourists surveyed
• T.I.P. BIEHL & PARTNER − Markt- und Tourismusforschung
• German National Tourist Board (DZT) • Deutsche Bahn AG • MeinFernbus FlixBus Ortlieb Sportartikel GmbH • VAUDE Sport GmbH (sponsorship: prize for participation in the 2016 Bicycle Travel Analysis)
The full version of the 2016 ADFC bicycle travel analysis can be viewed online at www.adfc.de/14798 (in German only).