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Business English Reading
实用商务英语导读教案
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Chapter 8 Tourism and Tourism Management
8.1 Travel and Tourism 8.2 Accommodation and Transportation 8.3 Entertainment 8.4 Frontier
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Lead In: What is Tourism?
Why people travel?
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Lead In: What is Tourism?
For Business
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Lead In: What is Tourism?
For Leisure
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Lead In: What is Tourism?
Visit Friends or Relatives
8.1 Travel and Trourism
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I Travel
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8.1.1 General Introduction
A social activity:
Air travelHotel roomRental carsightseeing
TourismTourism
3 major reasons:
•For business•For leisure time & pleasure•To visit friends or relatives
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8.1.1 General Introduction
Tourism is, essentially, a social activity;
it is about people travelling, for whatever
reason, to destinations away from the
place where they
normally live and
work, and their
activities during
their stay in
those destinations.
8.1.2 Tourism Products
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CustomerCustomerCustomerCustomer
TransportationTransportation
AccommodationAccommodation
Food & DrinkFood & Drink
Attraction & EventAttraction & Event
8.1.2 Tourism Products
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TransportationTransportation
AccommodationAccommodation
Food & DrinkFood & Drink
Attraction & event
Attraction & event
How to travel?How to travel?
Where to stay?Where to stay?
What to eat and drink?What to eat and drink?
What do you do?What do you do?
Orientation Focus
8.2 Accommodation and Transportation
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8.2 Accommodation and Transportation
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8.2.1 Accommodation
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Resort
Hotel
Self-catering
Motel
B & B
Hostel
Accommodation
8.2.1 Accommodation
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Management Challenges and Issues
Economic Issues
Demand Issues
Quality Issues
Technology Issues
Environmental Issues
8.2.2 Transportation
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Flexibility
Availability
Convenience
Reliability
Time/Speed
Comfort
Safety
Cost
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Factors for Choice of Transport
8.2.2 Transportation
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Private Car
Car Rental
TaxiBus/
Coach
Road Transport
8.2.2 Transportation
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Long Rail
Journey
AuthenticTravel
TrainTour
LittleRailway
Rail Transport
8.2.2 Transportation
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Water-borneTourist
Experiences
Water-borneJourneys
Water-borne Transport
8.2.2 Transportation
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The Technological Development
Regulation, Deregulation & Privatization
Airline Operations
Air Transport & Airports
Strategic Alliances
Air Transport
8.3 Entertainment
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8.3.1 Catering
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Everyone likes delicacy, especially travellers.
Catering plays one of the most important roles in travel and tourism.
8.3.1 Catering
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Shanghai
Pari
s
Vancouver
8.3.2 Shopping
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Hongkong – the Paradise of ShoppingShopping is mostly about having fun,
and is also about spending time rather than spending money.
8.3.2 Shopping
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Milan – the Kingdom of FashionYou'll struggle to pace yourself
on shopping trips to Milan.
8.3.3 Interest
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Why people travel?
Because everywhere has something for everyone! There is so much to do and see –
it’s just a matter of choosing.
8.3.3 Interest
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Beach
&
Sunshine
8.3.3 Interest
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National Park
8.3.3 Interest
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Skiing & Snow Boarding
8.3.3 Interest
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Cruise &Rail Journey
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8.4 Frontier
Great future of tourism industry.
NewProducts
NewIndustry
New Consumers
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8.4.1 New Consumers
Statistics show that the number of international tourist arrivals is expected to more than double
to 1.6 billion in 2020, corresponding to an average growth of 4.1 per cent a year for the
period 1995 to 2020.
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8.4.2 New Products
New Products
Third-age tourism
Youth and adventure tourism
Domestic and visiting friends and relatives tourism
Conference tourism—MICE market and business tourism
Sport and events tourism
Shopping and tourism
Space tourism
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8.4.2 New Products
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8.4.3 New Industry
New Industry
Intermediaries: travel agencies and tour operators
Transport and transit: air, land and sea
Hospitality megatrends
Entertainment and new leisure tourism
Sport and events tourism
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Case Study
The Amazing Thailand Grand Sale The Amazing Thailand Grand Sale is Thailand’s annual two-month
shopping extravaganza which offers world-class shopping, a diverse selection of quality products and services, special discounts of up to 80 per cent off regular prices, and promotional offers extended by deparment stores and retail outlets in Bangkok and the popular tourist destinations of Chiang Mai, Pattaya, Phuket, Hat Yai and Songkhia. The event is one of the biggest in Southeast Asia. About 900 business operators participate, including retail shops, restaurants, tourist attractions, tour agencies, theme parks, golf clubs, sport clubs, spas, hotels and other forms of accomodation.
The event, organized by the Tourism Authority of Thailand (TAT), has been held every year since 1998. The objectives of the Grand Sale are to create an opportunity for people to visit Thailand and enjoy great discounts and deals, to stimulate domestic and international travel, to create revenue for the economic development of Thailand, and to enhance its image as a tourist destination.
1. 泰国的这个旅游产品包括了哪些内容?有哪些商家参与?
2. 请从吃、住、行、游、购几个方面为上海设计一个旅游产品。
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