Crowd Funding Conference 2013Chichester University
@splashmapsNovember 2013David Overton
Maps designed for the REAL outdoors
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
NEW
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
WHO IS SPLASHMAPS?
Our Brand
• About simple, practical navigation• About the REAL outdoors• About exploiting trends in Data• About Innovation in product & service design
A design challenge…
Thanks Garmin!
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
Challenges of a REALoutdoor spec.
• Ink + Materials (Faux Silk, Satin, Polyester etc.)
• License for 1:25k Raster• Data Integration & Styling
for Open Data (OS, OSM, LA)
• Map and Key physical design
Challenges of getting it known!
• PR– Reviews– Radio– TV– Internet– Social Networks– Events
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
Great following, broad distribution
• Participating• Prizes• Retail presence• Tie-ins• Awards• Dedicated events
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
Our Ambitions and PlansOur Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world.
We achieve this over a 5 year period:2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map.2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets2016 – Fully global, flexible displays2017 – Majority of income from advertising, white labelled services and licensed content
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
NEW
“Make-a-Map” – Custom Map
• Road tested on our Kickstarter Backers• Using an Innovation voucher and local talent• Mass Tailoring – Suits you?
NEW
www.splashmaps.net
Enter a Postcode or place name to centre the map
Nudge it into place…
Choose Size and Scale
Your Title
Share your Map
Charlie the Bikemonger’s MapNEW
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Make-a-Map
Advancing with Crowd Funding?
ADVANCING - MORE SOURCES OF FUNDS?
Optimising our workflow
www.splashmaps.net
Easy Win?
Conclusions
• We’ve had a good Kick-start• We’re advancing up the funding ladder– Own finance> Crowd fund>Grants>Angel
investment
• We’ve arrived at our killer app more quickly!www.splashmaps.net/shop/make-map
Videos
• BBC on SplashMaps funding– http://youtu.be/fwMw4OyWrjM
• Our latest video– http://www.youtube.com/watch?v=z0YKwt5LO0o
• Man washed wee off map– http://www.youtube.com/watch?v=fWSYYDhzrA0– …and many more!
Contacts
• [email protected]• @splashmaps• www.splashmaps.net