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SCHOOL OF
CHAMBERMANAGEMENTInuencing Economic Growth for Black Businesses Worldwide
USBC
For Chamber Leaders...For Entrepreneur
...For You!
Tuesday, July 16 | Friday, July 19, 2013Georgetown University Hotel & Conference Center
3800 Reservoir Road, Washington, DC 20057
Advocacy Day at the White House | Access to Capital Workshops | Business Matchmaking Expo | Chamber Growth Workshops
w w w . u s b l a c k c h a m b e r . o r g
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about black small businessesWe care because every small business that succeeds and grows provides jobs for
individuals and stability for communities. Wells Fargo is proud to be a corporate
sponsor of the USBC School of Chamber Management Conference.
Do business with a bank that shares your values, and values you. Stop by your nearestWells Fargo location today or visit wellsfargo.com to learn more.
2013 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. ECG-964650
wellsfargo.com
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U.S. Black Chambers, Inc. | 1156 15th Street NW, Suite 1100 | Washington, DC 20005
202.552.2956 [p] | [email protected] | www.usblackchamber.org
On behalf of the U.S. Black Chambers Professional Development Committee, we invite you to join us forthe USBC School of Chamber Management. This is an exciting and highly enlightening professional devel-opment conference for minority chamber executives.
The USBC School is a premier educational event, and your vehicle for building the skills needed to suc-cessfully manage and grow your chamber of commerce. This is the only event of its kind, and is one thatbrings together the best of chamber leadership, corporate partners and policy makers from across thecountry, all in one place, and at one time!
This four-day event will provide you with unprecedented educational and networking opportunities, in-cluding a host of dynamic speakers at plenary sessions and workshops. Information will be shared onsuccessful approaches and strategies empowering your chamber to make national connections that will
make the difference in the community in which you serve. Thanks to the commitment of our 100 pluschamber members, many more organizations are joining USBC. This has allowed these programs to reachsmall minority businesses across the country.
On behalf of the USBC Board of Directors and USBC Professional Development Committee, we thank youfor your continued support and hope you enjoy your time in Washington, DC.
In the Spirit of Success,
Ron Busby Kerwin BrownPresident & CEO Chair, ProfessionalU.S. Black Chambers, Inc. Development Committee
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MISSION STATEMENTThe U.S. Black Chambers, Inc. (USBC) provides committed, visionary leadership andadvocacy in the realization of economic empowerment. Through the creation ofresources and initiatives, we support African American Chambers of Commerce andbusiness organizations in their work of developing and growing Black enterprises.
VISION STATEMENTUSBC is an association of over 100 self-sustaining, viable Black Chambers and smallbusiness associations nationwide whose collaboration with strategic partners increasesour capacity to serve.
VALUE PROPOSITIONWe strive for excellence in our organizational operations by focusing on integrity,credibility, and adding value to our clients.
Aubry Stone[Chairman]
President & CEOCalifornia Black Chamber ofCommerceRancho Cordova, CA
Ron Busby[President & CEO]
USBCWashington, DC
Kerwin V. Brown[Treasurer]
President & CEOThe Greater Phoenix BlackChamber of Commerce
Phoenix, AZ
Aimee Grifn[Secretary & Legal Counsel]
USBCWashington, DC
Jim Wyatt[Parliamentarian]
PresidentTexas Association of AfricanAmerican Chambers of CommerceAustin, TX
Bill Diggs
PresidentMiami Dade Chamber of
CommerceMiami, FL
Robin DouglasPresident, CEO, & FounderThe African AmericanChamber of Commerce,Westchester & RocklandCounties, Inc.Mount Vernon, NY
Ken HarrisPresidentThe Michigan Black Chamber ofCommerceDetroit, MI
Clay HammondDelmarva Black Chamber ofCommerceDover, DE
Charles ONeal[Advocacy Chair]
USBCAustin, TX
Toya Powell[Governmental Affairs]
USBCWashington, DC
David Smith[Chamber Relations]
USBCWashington, DC
Traci DeShazor[Social Media]
USBCWashington, DC
Bridgett Gagne[Accountant]
USBCWashington, DC
HeatherMarie Holmes[Conference Coordinator | CreativeDirector]
Alexandria Johnson Boone[Conference Coordinator | PublicRelations]
Cherie Shepherd[ Business Development]
Our Leadership
Our National FootprintThe infrastructure of the USBC allows for a quick mobilization of messaging and support in all 50 states. National
policy positions are nalized in our Washington, DC headquarters, and then ltered throughout the country by ve
Regional Directors that ensure and support the delivery of messaging to our 115 Black Chambers and Business
Associations. Our mobilization includes highly targeted communications from chamber leaders to local business,
community leaders, elected ofcials and policy staff.
We take pride in our ability to inuence policy by generating letters of support, calls, and face-to-face meetings with
key decision makers at the local, state, and federal levels as it relates to Black and small businesses.
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ADVOCACYThe USBC ghts for legislation thatpromotes small business growth,particularly policies that address thechallenges of Black business owners.We understand the importance ofmaintaining a bipartisan approach toadvocacy, and hence, collaborate withpolicy makers from all political aflia-tions to advocate for policies that bestserve the interest of the Black com-
munity.
ACCESS TO CAPITALCapital access remains the most im-portant factor limiting the establish-ment, expansion and growth of Black-owned businesses. The USBC workswith nancial institutions, particularlyBlack-owned institutions, to create av-enues by which Black businesses cangain greater access to credit, capitaland other nancial instruments.
CONTRACTINGAt the USBC, our goal is to level theplaying eld by helping members gainaccess to business opportunities inprivate and public sectors. We ac-complish this by educating memberson contract opportunities, helpingthem increase their capacity to bid forlarge scale contracts, and offering re-sources and information that enhanceBlack owners ability to compete.
ENTREPRENEUR TRAININGThe USBC is committed to helpingBlack business leaders achieve stellarperformance and growth through en-trepreneur and business managementtraining. Hence, we deliver qualityeducational opportunities and profes-sional development resources thathelp our members manage and growsuccessful businesses.
CHAMBER DEVELOPMENTThe growth and development of Blackchambers of commerce is a core fo-cus of the USBC. As such, we lever-age our role as a national organiza-tion, provide technical assistance andleadership training to members cham-bers, assist with the establishment onew Black chambers, and facilitatethe sharing of best practices and in-dustry data among our members. To
do this, we utilize a variety of mecha-nisms including, training, web-basedtools, peer networking, coaching, andinformation products. In addition, theUSBC School of Chamber Manage-ment offers a broad range of cours-es, from basic chamber managementcourses for individuals new to the pro-fession, to advanced level courses foexperienced chamber managers andexecutives.
[Five Pillars of Service]The USBCs Five Pillars of Service are the cornerstone of our platform. They represent issues that greatly impact the
growth of Black-owned businesses in America and consequently, form the foundation of the USBCs agenda
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[School Syllabus]
TUESDAY, JULY 16TH
12:00pm -4:00pm On-Site Registration | Check-In | Exhibit Hall Opens | Board Meeting [closed meeting]
5:00pm 6:00pm Welcome from the President
6:00pm 8:00pm WELCOME RECEPTION
8:00pm Exhibit Hall Closes
WEDNESDAY, JULY 17TH [ for Chamber Leaders ]
7:00am 8:30am Presidents Council Committee Meeting | Exhibit Hall Opens
8:00am 8:30am Breakfast & School Orientation
8:30am - 9:30am PLENARY SESSION 1: The Mobile Marketplace: The Power of the Dollar in
Our HandsParticipants will learn the importance of utilizing smart phone applications.Expert panelists will give insights into the importance of having a mobile website, as well as howtodrivetrafctoyourbusinessthroughanapp.Additionally,learnhowtolocatethe
nearest Black-owned business wherever you are.
PRESENTED BY: Allison Remsen, Executive Director, Mobile Future; LaToya Collins-Jones,Territory Development Representative, Dell;Janine Hausif, CEO, Around the Way; EricHamilton, Chief Marketing Ofcer,Around the Way
9:45am 10:45am Break Out Sessions
11:00am - 12:00pm PLENARY SESSION 2:Get Plugged In! USBCHands-On Social Media Training
Using the latest in DELL technology, join Traci in this interactive workshop tohelp you immediately get your chamber plugged in and connected to USBCand partners online.
PRESENTED BY: Traci DeShazor, Social Media Coordinator, U.S. BlackChambers, Inc.
12:00pm - 1:30pm LUNCHEON |KeynoteFEATURING: Dr. Dennis P. Kimbro,Author, Speaker, Educator &
Business School Professor
[EMERGING CHAMBERS]
Is Your Board Working For You? Board Governance from
Cultivation, Recruitment, Orientation, and EngagementPRESENTED BY: Dr. Elsie Scott, Howard University
Participants will learn the three questions one should ask before
servingonanonprotboard;strategiesforturningboard
prospects into committed members; what a board members
key role is; and much more.
[ESTABLISHED CHAMBERS]
Strategic Planning that Moves Organizations Forward
PRESENTED BY: Octavia Caldwell, OrganizationalConsultant
Strategic planning plays an essential role in an organizationseffectiveness; It is, in essence, a roadmap to growth, sustain-ability, and success. In this highly interactive session, you willlearn how your chamber can develop and implement a strategic
plan that is more than just a reference tool, but a vehicle tomoving your organization forward.
Sponsored by:
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2:00pm 3:15pm PLENARY SESSION 3: Branding Your Way to Higher Prots &Expanding Your Membership Base
FEATURING: LaVon Lewis, CEO Sherrod Shackelford, PresidentPencilworx Design Group, LLC Pencilworx Design Group, LLC
3:30pm 4:30pm Break Out Sessions
4:30pm Exhibit Hall Closes
[EMERGING CHAMBERS]Budget Creation & Management: Accounting Best
Practices
PRESENTED BY: Bridgett Gagne, Managing Partner, CPA, MBA
& Jacqueline Johnson-Parker, CPA, Partner and Co-Founder,
Gagne Parker CPAs
Many organizations fail simply because they overlook key
accounting and budget considerations when making major
operationaldecisions.Yourchambershistoricalnancialdata
is an excellent reference point when making strategic decisions
about your organization. In this session, you will learn how
nancialmanagementcanimpactthemanagementandgrowth
of your chamber.
[ESTABLISHED CHAMBERS]The Right Leader at the Right Time. Are You or YourLeadership Team the Right Fit for Where Your Chamberis vs. Where its Trying to Grow?
PRESENTED BY: Ralph Everett, Esq., President, Joint Center For
Political And Economic Studies
Explore common traits and characteristics found in individualswho are effectively leading in todays challenging business en-vironment.Examinehowleadershipstylesinuencefollowers,and impacts the success of your organization.
Dells Center for Entrepreneurs
provides companies the scalable
resources they need to encourage
innovation and job creation.
Visit Dell.com/usbc
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Hilton Worldwide is proud to support the U. S. Black Chamber
Our success is in our diversity. We understand and appreciate the vita
the African American community plays as a part of our supplier netw
To become a Hilton Worldwide supplier connected through diversity, qu
products, services,and competitive pricing, visit us at hiltonsupply.
Many diverse suppliers sharing one common go
GLOBAL SUCCES
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4:30pm 5:30pm Group Project
In this portion of the USBC School, you will join your peers in this interactive session present-ed by Google, that allows you to share your ideas, successes, and lessons learned. This is youropportunity to not only give input on the support offered by USBC to your local chamber; butyou will learn how other chamber executives are growing their memberships, generating non-dues revenue, developing value-added programs and services, and utilizing the latest technol-ogy to advance their organization.
THIS SESSION IS POWERED BY:
FACILITATED BY: Natalie M. Coeld, PresidentCapital City African American Chamber of Commerce
THURSDAY, JULY 18TH [ for Chamber Leaders & Business Owners ]
8:00am Exhibit Hall Opens
8:30am 9:30am BREAKFAST SESSION:Access to Capital Panel Discussion, sponsored by:
PRESENTED BY: Thomas G. Cooper, Sr., SVP, Principal Business RelationshipManager, Wells Fargo; Alisa Joseph, President, CINE Enterprises, LLC;Jennell Lynch, Vice President, National Association of InvestmentCompanies; B. Doyle Mitchell, Jr., President, Industrial Bank.
9:45am 10:45am PLENARY SESSION 6: Looking Ahead: Healthcare
Policy, Trends, and Business Opportunities, sponsored by:
PRESENTED BY: Anton Gunn, Director, External Affairs, U SDepartment of Health & Human Services; Ofce of Intergovernmentaland External Affairs (IEA); Ann Sullivan, President, MadisonServices Group; Gary Pelletier, Executive Director, Pzer PatientAssistance Foundation
11:00am 12:00pm PLENARY SESSION 7: Women in Business
MODERATER: Aimee D. Grifn, ESQ.Principal,GrifnFirm,PLLCPANELISTS: Dr. E. Faye Williams, ESQ, Author, Professor andHuman Rights Activist | Marie Johns, Former Deputy Administratorof the U.S. Small Business Administration | Rumia Burbank, ChiefExecutive Ofcer, Vendor Managed Solutions
12:30pm - 2:00pm LUNCHEON |Keynote FEATURING: Dr. Randal Pinkett
Founder, Chairman & CEO, BCT Partners
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2:00pm - 4:30pm CONTRACTConnections[ FOR MINORITY BUSINESS ENTREPRENEURS]
sponsored by:
American Express OPEN and the U.S. Black Chambers, Inc.invite small business owners from across the country toattend this expo designed to facilitate teaming relationshipsand provide increased procurement opportunities in the publicand private sectors. Active contractors will have direct accessto government buyers and contract opportunities via one onone buyer/seller meetings.
2:30pm - 3:30pm Break Out Sessions [FOR CHAMBER LEADERS]
3:30pm 4:30pm Group Project Presentations [FOR CHAMBER LEADERS]
4:30pm Exhibit Hall Closes
4:30pm 5:00pm PLENARY SESSION 4: Seeing is Believing!A premiere technology showcase presentedby: Chris Genteel, Head of Diversity Markets, Global Diversity Programs, Google
5:30pm 8:00pm PRESIDENTS RECEPTION at Googles Washington, D.C. headquarters!
FRIDAY, JULY 19TH7:00am Continental Breakfast | Check-In & Registration
7:30am - 12:30pm MINORITY BUSINESS ENTREPRENEUR & BusinessLeaderBriefng2:00pm - 4:00pm ADVOCACY DAY - CAPITOL HILL
[EMERGING CHAMBERS]
Growing Emerging Businesses Through Your Chambers
Reach & Resources
PRESENTED BY: Christal E. Watson, President, Kansas Black
Chamber of Commerce
Connect the dots and learn strategic ways to help your local
mom and pop shops grow from point a, to point b. Expand your
capacity for service, and commitment to economic development
in your community.
[ESTABLISHED CHAMBERS]
How to Engage Large Sized Black Owned Businesses in
Your Community
PRESENTED BY, Eric Lyons, Greater Houston Black Chamber of
Commerce
Creating a no-brainer value proposition that speaks to the
various levels of business owners in your membership is a vital
component to your organizations success. Lets get back to the
basics and communicate our Call to Action to engage large sized
Black owned businesses in your community.
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The federal government awards over $90 billion in contracts
annually to small business owners.*
Weve designed a site that can help make the process of competing for these contracts easier
to comprehend and prepare you for success with:
Step-by-step guides tailored to your level of experience with government contracts
Highlights of upcoming events, seminars and webinars
Search capability to nd Federal Government contracting opportunities
Articles and tips on government contracting eligibility
Case Studies and success stories of fellow small business owners
Visit openforum.com/governmentcontracts and get started today.
*US Small Business Administration, FY2012. 2013 American Express Bank, FSB. All rights reserved.
LEAH BROWNA10 CLNCAL SOLUONS, NC
MEMBER SNCE 1998
RANDALL LEBOLEBOLO CONSRUCON MANAGEME
MEMBER SNCE 19
Meet the customer with
over $90 billion to spend.
*
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ChickasawNation IndustriesA family of companies wholly owned by the Chickasaw Nation
w w w . c h i c k a s a w. c o m
Delivering Quality, Integrity and Commitment
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cfsaa.com
Helping 19 million Americans access short-term credit nationwide.
Thats our community.
Repble ledg,commitment to fairnessThe Community Financial Services Associatio
of America (CFSA) is the national organizatio
dedicated to advancing financial empowerme
for hardworking American families through
small dollar, short-term loans. Now in its 14th
year, CFSA was established to promote laws
and regulations that protect consumers, while
preserving their access to credit options.
(phone) 888.572.9329 (Fax) 703.684.1219 (e-mail) [email protected]
_ _ l _ l i
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A special thank you to the following individualsand organizations for helping to make
this event possible.
Presidents Circle Members
Leon C. RichardsonPresident, Chemico-Mays
Keith TillagePresident,Tillage Construction
Rumia Ambrose Burbank
President, Vendor ManagedSolutions
Clarence McAllisterPresident, Fortis Networks
Wayne DavisPresident, InTouch Logisitics
Carol Williams
President, Carol H. WilliamsAdvertising Agency
Necole ParkerPresident, The Elocen Group
Andre GistManufacturers Industrial
Group
Alan Letton
CEO, RubberLite
Doyle MitchellPresident, Industrial Bank
Paul WigginsCEO, NACC Services
Taylor Made Promotions
Marlon Jackson
Jeffery John Fearing
George C. Fraser
GAP Communications Group
P360 Marketing
Printing courtesy of:
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Thank you to our generous sponsors!
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CELEBRATING LIFE EVERY DAY, EVERYWHERE, RESPONSIBL
P L E A S E D R I N K R E S P O N S I B L Y.
2 0 13 D I A G E O N O R T H A M E R I C A , I N C . , N O R W A L K , C T
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Walmart is a proud sponsor of the USBCSchool of Chamber Management.
Thank you for your continued eorts to
promote the growth, eciency and
inuence of minority chambers.
Together, we can help people live better.
For more information, visit corporate.walmart.com