LOGO Design Trends
WOW Design
2013
WOW Design
Design is an evolving process and the evolu3on reflects in all the spheres of design. This is an Evolu3on Report on the branding iden3ty industry. Here we are highligh3ng the best of logo design trends following in 2013. They have been listed according to their style, simplicity and their crea3vity post researching logos across countries. The inten3on of this report is to share an ongoing view of where logo design is headed and not crea3ng style guide. It is always easier to navigate to the future if you know where you have been. Seeing your trajectory allows you to predict where you will end up and what you should avoid while crea3ng a successful branding iden3ty.
EVOLUTION REPORT
WOW Design
Object based Logos are designed and inspired by the things we see around our self every day and night. These Logos gives a recreational architecture and a new soul to the non-animate bits and pieces and give them a new look. Object based logos can be seen in various organizations that are known for their creativity and art. Some of the honorable mentions are Apple and Twitter logos.
OBJECT INSPIRED
01
WOW Design
In these days twist effect is the famous logo design effect added to the Logos to show the elasticity and friendliness. Twist effect also shows the impression of a complete domain in which the organization is setting up its work. It starts and end facing each other vertically or horizontally reflects that the organization never forget its past and by no means leave its loyal customer when they are in peak of success.
TWIST EFFECT
02
WOW Design
Unlike any other logo design, the bracket logo design expresses the relation of trust and equality. It always shows the combination of two equal things and combined them graphically to make them considered as one. Bracketing logo design is the latest logo trend of 2013 and has been used to show the meaning of equality and strength.
BRACKETING
03
WOW Design
Crossed is the design used by designer for ages. It trend become more in in 2013 due to its energetic and striking design. Crossed logo has been used by professional to indicate the initials, a name or a letter to give it more importance than the rest of the graphics. Apart from IT sector the logo represent different meanings in Utensil, tools and equipment and has been used frequently on other fields.
CROSSED
04
WOW Design
Slash logo design has deep history in computer networking and graphic design. Slash character has been using in URL’s and web addresses and it literal meaning is to give a choice and variety. Slash logo design has been frequently using due to its ubiquitous meaning and style. The designer often used it when they want to express the flexibility and show the importance of preferences.
SLASHED
05
WOW Design
This is the solution for the client who wants to see his logo include everything on the Earth. Literally. Stylistically, this could certainly be broken into two categories: worlds with a perimeter populated by topical detail or worlds built out of topical detail. The challenge here is to crack an amount of detail in a limited space. Minutia on a logo is generally avoided as it can vanish when scaled down, but this group seems to transcend this tenet by inviting the viewer to enter, into the vast brand world.
ENCYCLOPEDIC
06
WOW Design
Tangrams be damned. As Buckminster Fuller (father of the geodesic dome) suggested, the triangle is the only flex-cornered polygon that holds its shape. Ergo, it alone accounts for all structural shaping in the universe. Like those building blocks of the universe, designers are embracing the use of a field of these modules to carve out space, dimension, and shape. The clustering of many triangles to form a greater whole tells the story of strength in numbers, and it can also create a mosaic of diversity.
BUCKYS
07
WOW Design
Lets set new trends for
2014