Social Networking: Creating, Managing and Measuring Online Relationships
Rachael Bell Digital Communications Manager New Jersey Society of CPAs
Don Meyer Communications & Marketing Director New Jersey Society of CPAs
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
rules of the house
o Turn on your phone
o Turn on your computer
o Tweet
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Strategy
o Plan
o Implement
o Evaluate
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Social Media
Policies
o Behavior-based vs. platform
o Education
o Right Parties in Discussion
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Plan
o WHY o Who o What o When o How
Be Where Your Clients/Prospects
are and Where They are
Going.
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Attributes Facebook Twitter Google+ YouTube Blog LinkedIn Connect
Professional Only
x X
People you know
x x x X
New connections
x x x
Event-centric x x x Time consuming
x x
Formal x x x x x X Informal x x Marketing x x x x Education x x x x x x X High Engagement
x x x
Listening x x x x x X SEO x
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Familiar Tools
o LinkedIn
o Facebook
o Twitter
o Connect
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Learn from your
connections
Update your status with
interesting info, articles or facts Connect with
new people
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Promote and find events
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njscpa.org/linkedin
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Business Pages o Interact with connections
o Share news
o Promote events
o Embed videos
o Embed blog postings
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njscpa.org/facebook
Custom Facebook
Tabs
Add up to 12 custom tabs for increased engagement.
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NJSCPA on
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Custom Tabs
Shortstack
Pagemodo
Involver These
“Freemium” Tools create
forms, contests and more.
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Online community for NJSCPA members
Connect with fellow members
Communicate via eGroups
njscpa.org/connect
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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What’s New?
o iShade
o Google+
o Pinterest
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iShade
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Google +
Google+
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Google+ Page:
Volkswagen
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Google + Features
o Circles define connections
o Explore interesting information
o Video chat - Hangout
o Content discovery via Google-powered search.
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Explore Google
+
Suggested Content
What’s Hot
Trending Topics
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Google+ Hangouts
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o Photo boards that express personal interests.
o Can be used by people or brands.
o Great for visual products.
o Huge trend in graphical social networks.
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Customized
Pinterest Boards
Pinterest Boards
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How CPAs
Can Use Pinterest
o Follow Prospects/Clients
o Promote Prospects/Clients
o Engage with Prospect/Client
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Attributes Facebook Twitter Google+ YouTube Blog LinkedIn Connect
Professional Only
x X
People you know
x x x X
New connections
x x x
Event-centric x x x Time consuming
x x
Formal x x x x x X Informal x x Marketing x x x x Education x x x x x x X High Engagement
x x x
Listening x x x x x X SEO x
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? o Where do I find content to post?
o How do I find time to keep up with multiple social media sites?
o What’s the ROI?
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Finding Content
o LinkedIn Today
o Twitter, Facebook, Google+
o StumbleUpon
o Feedly
o Zite
o Industry Publications
o Traditional Media
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Suggested topics and publications to follow.
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Management Tools
Hootsuite
Roost
SproutSocial
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Measurement
Measure BUSINESS Metrics First o Phone calls
o Meetings
o Proposals
o Money Saved
o New Clients
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Measurement
Then Measure ONLINE Metrics o Interactions/Conversation oRetweets oShares, oHashtag Usage oMentions oClicks oLikes/Followers
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Measurement
o Google Analytics/Alerts
o Clicks (Hootsuite or Bit.ly)
o Blog Comments
o YouTube Hits/Subscribers
o Mentions (Twazzup)
o Facebook Insights
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
o Radian 6
o Vocus
Heavy Duty Social Media Monitoring!
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NJSCPA resources
o Connect: njscpa.org/connect
o Facebook: njscpa.org/facebook
o Twitter: njscpa.org/twitter
o LinkedIn: njscpa.org/linkedin
o Google+: njscpa.org/gplus
Go Mobile!
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Go Mobile.
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Your Mobile Firm
o Mobile Website
o Mobile App
Freed Maxick supports mobile by sponsoring local
apps.
QR Codes
Uses for QR
Codes
o Business Cards o User Guide o How-to Videos o Displays o Collateral/Web o SMS Messaging o Phone Calls o Email Lists
Drive traffic to a website by using QR Codes on
business cards.
Accessing QR Codes
o i-Nigma – iPhone, Android
o QR Scanner - iPhone
o QuickMark – iPhone, Android
o QR Droid – Android
o ScanLife - iPhone, Android, Blackberry
o QR Code Scanner – Blackberry
All are free
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Creating QR
Codes
o Bit.ly
o Qrstuff.com
o Trakqr.com
Create QR Codes in just a few seconds!
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contact us
Don Meyer o [email protected]
o 973-226-4494 x207
o@DonPMeyer
Rachael Bell o [email protected]
o 973-226-4494 x220
o @rachaelbell
Questions?
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