2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions
1. Mobile Ping Pong Party Add-on2. Ping Pong Parlour (Kids/Families)3. Queen Of Hoxton “TUES NIGHT INN” 4. Bloomsbury VIP Ping Pong Room5. Corney & Barrow Summer Ping Pong6. Branded Venue Roll-Out7. University Event Series Roll-Out
www.lppco.com**NB Detail contained within is summary form only
1. Mobile Ping Pong Party Add-On Applications include:• Festivals / Back-stage / green rooms• After-party entertainment• Media zone for interviews• Branded/VIP tournament (bundling
TV/media)• Celebrity / Charity tournament• Branded Consumer experiences
Basic Package includes:• Quality high-end equipment (eg
PUMA)• Equipment inc. branding, design &
colouring• Event staff inc. trained umpires &
tournament managers (if required)• Pro-players for trick-show exhibition• Full logistics
• 1.
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
Sample Applications
Bespoke production:• DJs, inflatable tent &
branding, lighting, Wimbledon-themes, other custom production eg Airstream
Branded or sponsored concepts:
• Peroni Ping Pong Classic Festival Tour
• PEPSI MAX Ping Pong Classic @ Cannes Film Festival
• Vitamin Water VIP Lounge @ SOHO HOUSE
Suitable for:• Award shows, Conferences,
Festivals, Corporate Parties, Fundraisers, Product launches, TV/Media zones
2. Branded “Ping Pong Parlour” for Kids & Families Applications include:• Consumer experiences (eg brand launches)• Sponsored entertainment (eg Kids Zones @
festivals)• Kids/family entertainment (eg celebrations)
Basic Package includes:• Mini ping-pong tables & equipment• Equipment branding & design inc. colouring• Event staff inc. trained umpires &
tournament managers• Top players for trick-show exhibition• Full logistics
Bespoke options• Inflatable tent & branding, lighting, other
custom production eg Airstream, picket fencing, artificial lawn
Suitable for brands like Ben & Jerrys, Innocent, Nintendo, Gap Kids, Kellogs, Cadbury
3. Queen Of Hoxton (Shoreditch, London)
“Tues Night Inn” weekly social concept features World Series Of Pong, hosting weekly tournaments
Night involves local drink promotions, pizza, DJs, foos-ball, terrestrial TV, Sega video games, pib-ball
Receives press in dailys like Shortlist
World Series Of Pong-branded table is in venue 24/7
Opportunity for event sponsorship plus promotion tie-ins (i.e. play ping pong and get 3 for 2)
In summer, the Roof-Top opens typically with theming, holding private parties for up to 150
lppco will produce a Wimbledon-themed ping pong village, with green TT kit, artifical turf, picket fencing
We will soon be scouting for sponsors for the ping pong add-on
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
Happening Now: Summer 2011:
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E: [email protected] W: lppco.com FB: facebook.com/WSOPong
4. Bloomsbury Bowling Lanes (Holborn, London) – Ping Pong VIP Room Opportunity to turn the Red Room
into a 2 x table dedicated ping pong installation with DJ booth & bar for private hire (The [SPONSOR] Red Room)
This 100 person capacity room adjacent to the 300 capacity King Ping Suite
Can hold 2 ping pong tables, plus has karaoke facilities
At minimum, fit out with high-end branded TT equipment plus further bespoke room design as required with sponsor branding
Suitable for beverage or apparel company
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
5. Corney & Barrow Summer Ping Pong Enjoy outdoor ping pong on the
Exchange Square lawn complete a gourmet BBQ, all in the heart of City
Format likely to be combination of leagues (doubles) & free-play, with additional option for bookings of organised events for 20+ with lppco
Opportunities to sponsor the above summer promotion produced and managed by lppco (C&B will sell the concept to their customers and database of over 50,000 customers & corporate partners)
Scope TBD but likely to be summer-long @ 2 sites (the marquee City site Exchange Square behind Liverpool St & Fleet Place)
6. Branded Venue Roll-Out Multi-site & date bar tournament or
event series, modelled on Budweiser’s 2008 Hard-Bat Classic 2008
Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform
Best suited for a beverage brand looking to develop a unique, fun, grass-roots campaign, tied-in with local venue promotions and sales
Tie-ins with social media & TV (eg reality show following contestants)
lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
6. UK University Roll-Out – Social Ping Pong Similar to “5” however targeted
at Universities
Would form part of or align with ETTA objectives to increase participation on campus - initial target is 8 named Uni’s for Stage 1
Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform eg Puma Social
Best suited for a brand partner looking better engage with this demographic, develop a Student Brand Ambassador framework modeled on Red Bull to drive programme
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
• Tie-ins with social media & TV (eg reality show following contestants)
• lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management
Branding Capabilities
Who are the lppco?The London Ping Pong Company
(lppco) is a new, specialist event agency uniquely blending sport, music, art, and entertainment
We create exciting social and corporate event experiences with ping-pong
To see a video of what we do, go to www.lppco.com to view The World Series Of Pong Slam Jam Finale 2010 (a lppco events concept)
Please contact us at [email protected] for further details on a full range of services and capabilities
Why ping pong?Ping pong can be played anywhere by anyone.
It’s fun, active, & highly social when combined with new venues, music (DJs), organized teams competition. Importantly, it is an inexpensive form of entertainment. It’s revival and cool-factor is being driven in the US/UK by celebrity ping pong parties (e.g. 50
Cent), ping pong clubs (e.g. SPIN NY backed
by Susan Sarandon) global marketing campaigns (e.g.
Puma Social) rockers like Kings Of Leon & Foo
Fighters constantly playing on tour
Contact UsE: [email protected]: www.lppco.comFB: facebook.com/WSOPong
“Uniquely blending sport, music, art, & entertainment, we create exciting, social
event experiences using ping pong”
**For an example of an exciting lppco event application, view the WSOPong Slam Jam promotional video and prior event photography @ lppco.com & facebook.com/WSOPong