2008 Sales Proposal
CJSC Sony Electronics
52” Line up2008 2H2008 1H
• 200Hz• WCG-CCFL
• RGB-LED L/D• DRC-MFv3• 100Hz PRO
• 100Hz• WCG-CCFL
52
46
40
52
46
40
55
46
4055X4500
Z4500
W4500
52W4000
•CCFL
•FHD•WCG-CCFL
V4000
46
40 32
52
46
40 32
37 26
Nov
Oct
Dec
Sep
SKD
SKD
X3500
W3000
CBU
CBU
CBU
46” Line up2008 2H2008 1H
• 200Hz• WCG-CCFL
• RGB-LED L/D• DRC-MFv3• 100Hz PRO
• 100Hz• WCG-CCFL
52
46
40
52
46
40
55
46
40X4500
Z4500
W4500
52W4000
•CCFL
•FHD•WCG-CCFL
V4000
46
40 32
52
46
40 32
37 26
Oct
Oct
Nov
Sep
SKD
SKD
X3500
X3000
W3000
CBU
CBU
CBU
40” Line up2008 2H2008 1H
• 200Hz• WCG-CCFL
• RGB-LED L/D• DRC-MFv3• 100Hz PRO
• 100Hz• WCG-CCFL
52
46
40
52
46
40
55
46
40X4500
Z4500
W4500
52W4000
• CCFL
•CCFL
•CCFL
•FHD•WCG-CCFL
V4000
U4000
L4000
46
40 32
52
46
40 32
37 26
40 32
26
40 32
26 19
Oct
Oct
Nov
Oct
Oct
Sep
SKD
SKD
CBU
SKD
X3500
X3000
W3000
S3000
P3000
CBU
CBU
CBU
32” Line up2008 2H2008 1H
• CCFL
•CCFL
•CCFL
•CCFLV4500
V4000
U4000
L4000
32
37 26
52
46
40 32
37 26
40 32
26
40 32
26 19Sep
Oct
Sep
CBU
SKD
CBU
CBU
S3000
P3000
52W4000 •FHD•WCG-CCFL46
40 32SKD
U3000
26” Line up2008 2H2008 1H
• CCFL
•CCFL
•CCFL
•CCFLV4500
V4000
U4000
L4000
32
37 26
52
46
40 32
37 26
40 32
26
40 32
26 19Oct
Oct
Sep
CBU
SKD
CBU
CBU
S3000
P3000
U3000
Product StrategyP
rem
ium
Fun
ctio
n
Design Premium
X4
W45
V4U4
+40 = ALL Full HD
“Midnight Blue”
“Piano Black”“Draw the Line” Design
Z4
L4
W4
Key Point;
Strengthen Full HD Line Up
2008 Autumn - WinterNew Technology
“Core Line-up”with cutting edge technology
World’sFirst
World’sNo.1
Introduce World’s First/No1 technology
2008 Autumn-Winter
BRAVIA is World’s No.1
Movie Quality
=World’s First x4 Frame Rate
0/200 sec 2/200 sec 4/200 sec
Newly Created Newly Created Newly Created
1/200 sec 3/200 sec
Motionflow 200Hz
Original Contents
0/100 sec 1/100 sec 2/100 sec
IBR
MotionflowSony
Competitors HFR
e.g. SamsungIBR
Backlight Blinking
Advantage Point
* IBR : Image Blur Reduction
IBR+ 100Hz
For X4 series
For Z4 series
For W45 series
Motionflow Variation
Motionflow with
IB Reduction
IB Reduction (Imaging Blur Reduction) algorithm reduces the blur that is generated when the original image is captured with a camera.
Unlike other companies (Samsung, Sharp) high frame rate function, new frames based on blur-reduced images, is further improving the clarity of moving images.
Sony’s Unique “IB Reduction”
= Clearer Motionflow!!= Clearer Motionflow!!
• Motionflow PRO : Motionflow + Backlight Blinking
• Backlight Blinking technology eliminate both flicker and image lag.
Advantage to Competitor’s 100Hz
“IBR” +“Backlight Blinking”
Motionflow 100Hz PRO
= RGB LED + Local DimmingRGB LED Local
Dimming
Colour space(EBU, xv value)
115% 148%Dynamic Contrast 1,000,000 : 1 1,100,000 : 1
RGB TechnologyWorld’sFirst
Competitors
2008 Autumn - WinterNew Series
X4 series
Product Concept
Designed as BRAVIA’s global flagship model. The transparent lines are arranged on the left and right sides, creating a perfect floating appearance.
Creating perfect picture quality for professional customer.
“Motionflow Pro” with IB reduction Full HD model.
Sales Points
1. RGB Dynamic LED 1. RGB Dynamic LED * For 55”/46”* For 55”/46”
2. Motionflow PRO 100Hz 2. Motionflow PRO 100Hz * For 55”/46”* For 55”/46”
3. BRAVIA ENGINE 2 PRO3. BRAVIA ENGINE 2 PRO
55 52 46 40 37 32 26 19
X4 series
Sterling Silver
Sterling Silver
Obsidian Black
Ruby Red
KDL-55X4500
55 52 46 40 37 32 26 19
Ship; Nov.
KDL-46X4500 Ship; Oct.
KDL-40X4500 Ship; Oct.
Z4 series
Product Concept
Z4500 is designed with “Sleek shape” that incorporates both screen and speaker, and it has achieved a highly sophisticated floating design. Enhance the beautiful movie picture.
New motion blur reduction, Motionflow 200Hz model with Full HD.
Sales Points:
1. 1. MotionMotion flow flow 200Hz 200Hz 2. BRAVIA Engine 2 2. BRAVIA Engine 2 3. 3. WCG CCFLWCG CCFL
55 52 46 40 37 32 26 19
Z4 series
Sterling Silver
Obsidian Black
Ruby Red
55 52 46 40 37 32 26 19
KDL-52Z4500 Ship; Dec.
KDL-46Z4500 Ship; Nov.
KDL-40Z4500 Ship; Nov.
Sterling Silver
W45 series
Product Concept
Sleek shape design that incorporates both screen and speaker. The ripple design creates an aura of softness.
Enhance the beautiful movie picture to the public.
Entry motion blur reduction model with Full HD.
Sales Points:
1. 1. MotionMotion flow flow 100Hz 100Hz 2. BRAVIA Engine 2 2. BRAVIA Engine 2 3. 3. WCG-CCFLWCG-CCFL
55 52 46 40 37 32 26 19
W45 series 55 52 46 40 37 32 26 19
KDL-52W4500 Ship; Oct.
KDL-46W4500 Ship; Oct.
KDL-40W4500 Ship; Oct.
V4 series
Product Concept
V4000 series is designed to incorporate the Draw the Line concept.
V4000 series creates a gentle atmosphere with a soft mood light at the top of the rounded frame.
55 52 46 40 37 32 26 19
V4 series 55 52 46 40 37 32 26 19
KDL-52V4000 Ship; Sep.
KDL-46V4000 Ship; Sep.
KDL-40V4000 Ship; Sep.
KDL-37V4000 Ship; Sep.
KDL-32V4000 Ship; Sep.
KDL-26V4000 Ship; Sep.
U4 series
Product Concept
U4000 series’ design theme is a loop. A rounded oval frame surrounds the entire screen and speaker housing, creating an aura of calm and casualness.
55 52 46 40 37 32 26 19
U4 series 55 52 46 40 37 32 26 19
KDL-40U4000 Ship; Sep.
KDL-37U4000 Ship; Oct.
KDL-32U4000 Ship; Oct.
KDL-26U4000 Ship; Oct.
L4 series
Product Concept
The L4000 series features a ripple-shaped speaker located below the screen.
The series also incorporates the Draw the Line concept for an improved floating design.
55 52 46 40 37 32 26 19
L4 series 55 52 46 40 37 32 26 19
KDL-40L4000 Ship; Oct.
KDL-32L4000 Ship; Sep.
KDL-26L4000 Ship; Oct.
KDL-19L4000 Ship; Oct.
World’s Slimmest ZX1
BRAVIA creates New Trend in Market
OLED XEL-1
Thank you