BrandZ™ Top 100 Most Valuable Chinese Brands 2016 Total Brand Value

$525.6 BILLION TOP 100

TOTAL VALUEINCREASED

13%FIRST TIME: Market-driven brands comprise over half the value of theBrandZ™ China Top 100.

Five of the Top 10 brandsare market-driven

$82.1 BIL.

1

TECHNOLOGYMarket-Driven

24%

TELECOM PROVIDERSState-Owned

$57.2 BIL.

22%

RETAIL Market-Driven

$47.6 BIL.

3-20%

BANKSState-Owned

$34.3 BIL.

4-1 %

TECHNOLOGYMarket-Driven

$26.8 BIL.

5-13%

BANKSState-Owned

$19.7 BIL.

6-6%

TECHNOLOGYMarket-Driven

$18.5 BIL.

7NEW

BANKSState-Owned

$16.2 BIL.

85%

INSURANCEMarket-Driven

$15.6 BIL.

941%

INSURANCEState-Owned

$15.5 BIL.

1053%

TOP 10 MOST VALUABLE CHINESE BRANDS

CATEGORY VALUE CHANGES

NEWCOMER BRANDS OVERSEAS REVENUE

7 15 31 52 69Technology - Market-Driven

76Baby Care - Market-Driven

81So� Drinks - Market-Driven

93Jewelry Retailer - Market-Driven

98Airlines - Market-Driven

99Cars - State-Owned

Mizone

Retail - Market-Driven Real Estate - Market-Driven Technology - Market-DrivenYouku Tudou

Personal Care - Market-Driven

Three brands derived at least half of their revenue from overseas business.

Revenue % from International Business $ Total Brand Value

68% 50%62%

PersonalCare

61%

$1.6 Bil.Total Category Value

3Brands

JewelryRetailer

61%

$2.0 Bil.Total Category Value

4Brands

RealEstate

50%

$14.4 Bil.

10Brands

Total Category Value

Insurance

44%

$40.6 Bil.

6Brands

Total Category Value

Airlines

39%

$11.5 Bil.

5Brands

Total Category Value

TravelAgencies

39%

$2.0Bil.

2Brands

Total Category Value

Cars

38%

$2.6Bil.

3Brands

Total Category Value

Technology

32%

$141.1 Bil.

10Brands

Total Category Value

HomeAppliances

31%

$8.5 Bil.

7Brands

Total Category Value

Alcohol

30%

$20.8 Bil.

11Brands

Total Category Value

Furniture

29%

$462 Mil.

1Brand

Total Category Value

Hotels

11%

$1.1 Bil.

3Brands

Total Category Value

Healthcare

5%

$5.8 Bil.

3Brands

Total Category Value

Education

3%

$1.4 Bil.

2Brands

Total Category Value

Food & Dairy

3%

$15.0 Bil.

6Brands

Total Category Value

Banks

3%

$98.8 Bil.

9Brands

Total Category Value

Retail

-2%

$61.0 Bil.

4Brands

Total Category Value

Oil & Gas

-15%

$23.4 Bil.

2Brands

Total Category Value

Catering

-29%

$342 Mil.

1Brand

Total Category Value

Apparel

-46%

$1.3 Bil.

3Brands

Total Category Value

Baby Care

NEW

$460 Mil.

1Brand

Total Category Value

So� Drinks

NEW

$398 Mil.

1Brand

Total Category Value

Top 100 Rank

Top 100 Rank

Top 100 Rank

Top 100 Rank

TelecomProviders

$70.9 Bil.

3Brands

Total Category Value

-1%

TOP 10 RISERS

1

273%

$2.8 billionMarket-DrivenBrand Value Rank 32Technology

$1.9 billionMarket-DrivenBrand Value Rank 40Technology

81%

LETV

370%

$411 millionState-OwnedBrand Value Rank 80Insurance

468%

$3.3 billionMarket-DrivenBrand Value Rank 26Retail

559%

$389 millionMarket-DrivenBrand Value Rank 82Home Appliances

659%

$273 millionState-OwnedBrand Value Rank 95Home Appliances

754%

$2.5 billionMarket-DrivenBrand Value Rank 33Home Appliances

853%

$15.5 billionState-OwnedBrand Value Rank 10Insurance

951%

$11.5 billionState-OwnedBrand Value Rank 13Alcohol

1049%

$724 millionMarket-DrivenBrand Value Rank 63Home Appliances

Brand Value $3.8 billionState-OwnedTechnology

Brand Value $1.5 billionMarket-DrivenTechnology

Brand Value $18.5 billionMarket-DrivenTechnology

16 CATEGORIES 5 CATEGORIES NEW 2 NEW CATEGORIES

1 2 3 5 6 7 8 9 104 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 2729

2830

3132

3334

3536

3738

3940

4142

4344

4546

47

4849505152535455 W565758596061626364656667686970717273747576777879

10090

9192

9394

9596

9798

9980

81

8283

8485

8687

8889

TOP 100

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