Download pdf - 15 Sales Trends for 2015

15sales trends

for2015

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As we head into the fourth quarter of 2014, the best sales managers and VPs are pushing to finish the year strong – but they’re also already looking ahead to 2015.


15sales trends

for2015

http://www.biworldwide.com/white-papers/sales-channel-effectiveness/sales-managers-guide-to-gamification


Technology, along with an endless supply of information,

is changing the way customers buy.


Customers are raising their expectations on a daily basis.




Customers are raising their expectations on a daily basis.

There is more competition for every sale.




How are top sales organizations responding?


15sales trends

Here are

to consider when creating your 2015 sales strategy.

vs

Silos and competing budgets make true integration next to impossible. Improve this by making fundamental changes to your strategy.

1Integrate your sales and marketing.


Mobile usage has over 75% of customers using their smartphones to shop. The numbers continue to rise and if your sales force isn’t mobile, they are losing an edge over the competition.

2Go mobile.


These may include tracking systems, big data, targeted presentations, social selling or displays and demos.

3Identify activities that lead to results.


Look for opportunities to reward your team for growth over a previous time period, a specific-product focus, progress-to-goal or month-over-month progress.

4Reward for improvement.


Use choice architecture to break down bigger goals into smaller milestones; then reps choose how high to set their sights over the short-term.

5Collaborate on goal-setting.


http://www.biworldwide.com/white-papers/sales-channel-effectiveness/going-for-the-goal-gets-incredible-sales-results

In the long run, a CRM can make a sales force more productive in many ways. Reinforce and reward reps for loading accurate data.

Connect with your CRM.6







Coordinate your sales contests with advertising campaigns, sponsorships and events to convert the most leads and prospects into sales.

7Ride the waves.


Once you determine your priorities for 2015, carefully lay them out into an actionable roadmap for your team.

8Keep things simple.


The “N-Effect” demonstrates how we get more competitive when we have fewer competitors. Go head to head with sales incentives.

9Go head to head.

vs


http://www.biworldwide.com/en/sales-channel-effectiveness/sales-incentives/

Innovative sales managers are implementing ways to visualize their data and visually show progress to goal for individuals and teams.

10Make goals visual.


Sales reps that are not using social media are falling behind. Work with your marketing team to understand how you can reinforce key messages to support the company’s brand and create your own online presence.

11Get social.


http://www.biworldwide.com/white-papers/employee-engagement/what-your-social-strategy-means-for-employee-recognition

Mobile learning tools are set to expand throughout 2015, dishing out big learning objectives in small chunks to ensure reps and channel partners understand key selling points.

12Learn to earn.


Up to 77% of all of the decisions we make are based on emotions. Get inside the heads of your sales team, channel partners and customers to understand their emotions and biases, then tailor your messages to win them over.

13Get inside their heads.


There’s always an unofficial “buzz factor” going around your sales organization. Understand who the thought leaders are in your sales force and look to them to generate positive buzz for your critical initiatives.

14What's the buzz?


Sophisticated customers don’t want to be “sold.” Successful sales teams in 2015 will do their homework, connect with customers, understand their priorities and bring them provocative ideas that produce results.

15Stop selling already.


What message are you sending?

Is it relevant?

Current?

Download this list of ideas and trends for 2015 to help make sure you’re prepared to change the game within your sales organization.


http://www.biworldwide.com/en/white-papers/sales-channel-effectiveness/2015-sales-trends?utm_source=SlideShare&utm_medium=Slide&utm_campaign=Sales




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