General Overview
Background & Context
Background- Highlights
GE is present for more than 40 years in Algeria.
This presence showcases the commitment of the company in helping the country to face the toughest problems of infrastructure development
Locally, certain activities of GE remain still badly known by a certain part of the population
An opportunity to communicate…
Communication Objectives
Highlight all the GE activities in Algeria
Increase the awereness of GE activitiesand solutions
Create a positive « buzz » aroundhealth imagination and GE Healthcare
Communication Actions
Branding
Stand design
Agency’s comments – Technical sheet
Technical constraints
Small surface 24 m² ( 3 x8 m)
One opened face
A focus on GE Healthcare and the Healthy imagination program
How to manage it?
Uncluttered design
Create two ways of access
Dedicate more than 40% of the surface for a healthy zone ( activations & key messages)
OPTION 1
The following simulations are initial artworks having for objective to give a general « look & feel » of the final design
Once, we agree on the final architectural plan, the final branding will be sent to the client before launching the production process
Healthy zone : Healthy imagination and GE Healthcare
Spare zone
Focus on GE activitiesin Algeria
OPTION 2
Healthy zone : Healthy imagination and GE Healthcare
Focus on GE activitiesin Algeria
Booth for productdemo
Sand glass
Touchpads inlayed in the walls of the stand
OPTION 3
Activations
Healthy Zone
Healthy Imagination
At GE, we're making a new commitment to sustainable health.
We call it healthy magination and it's changing the way we approach healthcare, with over 100 innovations all focused on addressing three critical needs: lowering costs, touching more lives and improving quality.” *
* source: healthy imagination website
Rationale
In Algeria, we aim to make know this program and try to advise people by simple tips that can help them change their daily life in entire accordance with their cultural, social and traditional aspects.That’s why we focus on that purpose!
Concept
A behavior game
Core target audience womanbetween 25 and 65 years old
A 03 steps- game during all the period of the fair
Step 1 : Move
Step 2: Eat Healthy
Step 3: Take care of yourself
Quick and instant wins
Main event TOMBOLA ( first prize) ,
GE Healthcarechallenged the world to Get Fit, now it’s yourturn to challenge yourself to Get Fit !
Objectives
Inform our core audience target about the HealthyImagination programGenerate a positive « buzz » around the Get Fit programCreate a quality contact to spread the key messages of the Healthy Imagination program and initiate the WOM (Word of Mouth) around the latter and on the rebound on GE HealthcareRaise public awareness about cancer prevention and healthy livingCreate a game by stage, in order to optimize the influx on the stand during the FIAGenerate database for further communication actions
Overall spinning of the game
Get informed SubscribePlay or Submitand immediatly
win
Talk about itaround you!
Try your chance to win at the end of the activation
How to participate?
01 hostess will be posted in front of the HEALTHY Zone and will act as physionomist
She will have for role to check and to control the flow and to invite the selected women to participate to the activations to the “Get Fit Challenge yourself “
Mechanism
Information session : One-to-one discussion, Touchpad content or
leaflet
Submit and get a pad to write down all your tips to Get Fit
Participate to the WII Fit contestagainst your friend, sister or
someone of your family and get an instant prize
Mechanism
Information session with a nutritionist : One-to-one discussion,
Touchpad content or leaflet
Submit and get a pad to write down all your tips for a healthy food
Submit to the nutritionist and get hisrecommendation and win an
instant prize
Mechanism
Information session with a doctor : One-to-one discussion, Touchpad
content or leaflet
Submit and get a pad to write down all your tips for a preventful
healthy life
Talk about it around you and winan instant prize
Calendar
From the 29/05 to 30/05
From 31/05 to 01/06 02/06
Tombola – Drawing lots
The last day of the fair wewill organise the drawinglots
All the previousparticipants of the Get Fit challenge yourselfactivation « will have a chance to win one of the several prizes
Touchpad
LED Screen40 »
Healthy Imagination
Social Media Activation
Get Fit – we are social
Open a Facebook page « HealthyHealthyHealthyHealthy Imagination Imagination Imagination Imagination AlgeriaAlgeriaAlgeriaAlgeria » during the fair periodfrom the 28th until June 2nd
2014
This page will contain the Get Fit video’s and a quizz related to this content
How to use it?
The idea is to involve people to watch the video’s and answer to quizz which will be related to those video’s.
The first 10 best answers will have the chance to participate to the end fair tombola in order to win an IPAD
For the other 100 people, they can earn a t-shirt, a cap or a shopping bag with a healthy imagination logo and FB page adress.
In addidtion to that ,we can offer them a range of lots likeAn integral healthhealthhealthhealth checkcheckcheckcheck----up up up up with a specialist ,
The advices of a life life life life coach coach coach coach who can give them daily tips to get fit,
A pass for a MRIMRIMRIMRI to preventpreventpreventprevent different cancer
This FB page could be a pilot for a longer social media activity.
This spot will permit us to create a content, that will allow us to enhance GE Healthcare awareness in Algeria
Get Fit – we are social game
The Objective: The Objective: The Objective: The Objective: Involve the maximum people on this page, make themparticipate to an interactive exchange, and make know HealthyImagination program in Algeria
Note that each person who will come to the GE stand will receive a flyerwith all the explanation about the game and how to participate.
The people may also find a booklet about the program and how to getfit with easy tips
Step 1-Open a FB PageHealthy Imagination Algeria
Step 2 Watch the Get Fit video’s on the FB page
Step 3 Answer to the quizz
StepStepStepStep 4 4 4 4 ParticipateParticipateParticipateParticipate to to to to the tombola and tombola and tombola and tombola and winwinwinwin an IPADan IPADan IPADan IPAD
Branding
Master Visuals
Rationale
According GE revised graphic guidelines, we’ve developped severalmaster visuals which will be declined in our different supports of branding
All creative artworks has to be meaningful showing by the image all the capacities and realizations of GE in Algeria
All the branding will consist on portraying the brand character by the image :
Technology and machines of spare part involved in a general process of production
People of GE who interacts with the « in-house » technologies
The result of the work and the proof by the image of the GE’s realizations
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand
positionning
Actions plan
Preliminary budget
OPTION 1
OPTION 2