12 Quick Tipsfor Better
Website ContentBetter Content Can Raise ROI
What is Content?Information
Topics & SubjectsArrangement of
facts
ExperienceGraphics & imagesAudio & video
What is Better Content?• Relevant & engaging topics• High-quality useful information• Entertaining visuals to support the data• More interesting & timely data
Content Creation vs. Curation
• Content Creationo Writing and publishing your own original materialso Establishes your brand as a thought leader • Content Curationo The aggregation of previously written contento Shared content that is repurposed for your audienceo Shows awareness of trends and is less self-serving
Better Content CreationUse your own ideas to create original content
• Avoid using content that exists elsewhere on the web• Use hubspot.com/blog-topic-generator for new ideas• Use google.com/trends to see if a new topic is trending
Better Content Headlines• Use compelling headlines for your content• Use the formula:
Number or trigger word + adjective + keyword + promise
• Examples:o 5 Easy Tricks to Help You Write Catchy Headlineso 12 Quick Tips for Better Website Contento 50 Trigger Words for Powerful Multimedia Content
Better Content Tools• Use the Hemingway Editor to improve
readability• Use the Cliché Finder to remove overused
phrases
Better Content Format• Format the content for a skimmer, not a reader
oEmploy bullets & lists to help keep paragraphs shortoProvide a reading format that is smooth & enjoyable
Better Content Accuracy• Verify data and data sources for accuracy
oAccuracy builds credibility & confidenceo Inaccuracy fosters doubt & mistrust
Better Content Keywords• Target long-tail keywords in your SEO strategy
o70% of all search queries are for long tail key phrases
• Use the Keyword Planner to do keyword research• Use Keyword Generator to search for new
keywords• Use Webmaster Tools to analyze keyword
usage
Better Content VisualsUse descriptive images to help tell your story
Better Content for Mobile • Create a site that is responsive on mobile
devices• Design the site for mobile first, then desktop
second
Better Content Platforms• Make it easy for content authors to do updates
oUse a Content Management System (CMS) that is friendly
oTrain content creators on how to use the CMSoPeriodically help authors improve their CMS skills
Better Content Quality• Strive to provide high-quality rich content• Use subject matter experts (SME) to write the
drafts• Create content that contains digestible
information
Better Content Value• Find out which content has the most value to
visitors• Update stale content to increase its value
oCheck your site for stale and other low-value contento Identify the content owneroGet the content updated to make it more valuable
• Remove the lowest-value content from your siteoArchive low-value content that cannot be updated
Better Content Results• Encourage readers to perceive you as a
resourceo Write content in a way that makes it actionableo Advise readers how to apply the data, not just what
to do
Better Content Benefits• Creates new connections to potential
customers• Builds and strengthens existing connections• Helps you stay in touch with your customers• Reduces self-serving
requests to visitors• Improves your SEO
rankings
Better Content Summary• Keep the content as simple as possible• Create content that is easy to consume• Specify why the content is valuable• Provide a context
for the content• Tell a story with
the content
The Inside Corner, Inc. • TIC is a web development firm established in
2010• TIC works with Content Management Systems• TIC is very experienced with Sitecore & Drupal• Let us design and build your new website
oContact us to talk – (707) 319-7446oContact us for a proposal – [email protected]
Bibliography• 6 Content Management Resolutions for 2016• Content Curation Or Content Creation: Which Is Better
For Your Business?• How to Make Your Content Relatable and Actionable• The Formula for a Perfect Headline• What is Content? Learn from 40+ Definitions• Why is Content So Important to Your Marketing?
More TIC Presentations• All TIC SlideShare Presentations• How to Assure Success for a New Sitecore Site• Implementing Routine Sitecore Maintenance• Performance Tips for Sitecore Mobile Users• Sitecore 7 – New Features for Users• Sitecore
Performance Tips for Visitor Engagement• Troubleshooting Sitecore Performance
Caveat EmptorThere are many ways to improve content on a website• Experienced vendors can propose additional solutions• Review your content needs with a qualified provider• Review proposed changes with all stakeholdersThis presentation is intended to be academic• To enhance public knowledge of issues related to content• To promote better understanding of content issues on sites
Author cannot guarantee accuracy or fitness for your site• Author makes no representations or warranties• Author disclaims any liability if you act on this information
Thank you for taking the timeto view this presentation on
Better Website Content.
Please share with others and add a comment if you think it is useful.
Thanks! -Craig
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