Introduction to Social Mediafor Lipstick Ladies
Presented by Mark Walker
Introduction to Social Media
• Your Questions About Social Media
• Where are we now?
• Getting to grips with social media
– Listen, look, learn
– Be useful
– Review and improve
• Next Steps
Outcomes from this session
• Have a better understanding of how social media could
help your business
• Begin to review your current use of social media
• Identify next steps
– Individuals
– Organistion
Where are you now?
Where are you now?
Where are you now?
What is social media?
What is Social Media?
• Podcasting
• Blogs
• Video-sharing
• Microblogging
• Delicious
• Social Bookmarking
• Document-sharing
• Video Conferencing
• Doodle
• Wordpress
• Google Docs
• Ning
• Yammer
• Slideshare
• SurveyMonkey
• Wikis
• Email forums
• Bulletin boards
What is Social Media for?
• Marketing
• Sales
• Communications
• Information
• Interaction
• Trust
Generate
Income
Deliver Better
Services
We are changing the way
we make decisions
We are changing the way
we make decisions
We can still hear what the
seller thinks
Who is Using Social Media?
• Young People
• Older People
• Wealthy People
• Poor People
• Your Clients
• Your Colleagues
• Your Friends
• Your Family
• Your Suppliers
• Your Contractors
Getting to grips
• Too Many Choices
• Too Little Time
• Too Little Direction
• Evidence
• Patience
• Focus
• Routine
• Measurement
The Problem The Solution
Grow bigger ears
http://www.flickr.com/photos/richevenhouse/2012636456
Tuning in
http://www.flickr.com/photos/richevenhouse/2012636456
Where to listen
http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck
http://www.flickr.com/photos/richevenhouse/2012636456
Be useful
http://www.flickr.com/photos/richevenhouse/2012636456
Make it part of your routine
Lis
ten • Research
• Learn
• Follow
• Networking
• 20-30 mins/day
• YouTube
• Tweetdeck
• Slideshare
Sh
are • Retweet
• Connect
• Comment
• Debate
• 20-30 mins/day
• Bit.ly
Pu
bli
sh • Blogging
• Presentations
• Video
• Podcasts
• 2-3 hours/week
• Wordpress
• Slideshare
• YouTube
How long does it take?
http://www.flickr.com/photos/stevenraymondparker/127399509
Measure and Improve
Normalise your social media evaluation –remember, this is just another media type.
Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape
Chartered Institute of Public Relations Guide to Social Media
Plan your campaigns
• Identify opportunities
• Not to far away
• Focus on your audience’s needs
• Use social media to build a buzz
• Link strategy to tactics
Plan your campaigns
• Twitter: to announce what you’re doing
• Blog: engage the audience in advance
• Facebook: to invite friends
• Youtube: to show who you are
• LinkedIn: ask questions beforehand
• Surveymonkey: ask what they want
• Install Tweetdeck
• Spend 20 mins a day
listening
• Plan campaigns
Next steps
Wall and Pleece Support
Brand / Marketing Social Media audit
Fit with existing marketing strategy
Training and support to implement strategy
Bi-weekly meetings
• Campaign management
• Key messages, goals, support needs
• Measuring activity/analysis of results
• Adjusting/updating strategy
• Teamwork and one-to-one support
Useful Guides
• Introduction to Social Media for Business
– Wall and Pleece http://bit.ly/g14ezv
• www.icrossing.co.uk/what-we-think
– eBook: What is Social Media?
• www.nixonmcinnes.co.uk
– Marketing Guides
• www.cipr.co.uk/socialmedia
– Chartered Institute of Public Relations
• Me and My Web Shadow
– http://amzn.to/9paTvZ
Keep In Touch
Email [email protected]
Web www.wallandpleece.co.uk
www.markwalker.net
Twitter @wallandpleece
www.slideshare.net/wallandpleece
Tel +44 (0) 1273 44 70 01