10 Innovative Internet Marketing Strategies
for Pharmacies
Jay BerkowitzTenGoldenRules.com
10 Innovative Internet Marketing Strategies
The FoundationWhy Facebook matters
Emerging Social Media Sites How to use YouTube
The 3 E’sThe Britney Spears Strategy
How to get it all done!
Recent MediaFOX Business TV
Recent MediaWall Street Journal
.org
1. Your Website = Your Foundation
Create your Blog/Websitewww.WordPress.org
Add a UVP “Unique Value
Proposition”
Add Copy for the Search Engines
4 Second Rule Who are you, what site
offersRepeat
Navigation Add a site
map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link
“Home”
Search Engine Optimization (SEO)
SEO = Left side, organic or
natural results
250 – 1000 Words of Search
Optimized Copy
Links TO your site
Add a ‘Site Map’
Claim your Google Places! Google.com/places
Search Engine Optimization (SEO)
250 – 1000 words
Links TO your site
Add a Site Map
Claim Google Places
Pay Per Click (PPC)
Start your campaign at adwords.google.com
Write 3-4 ads – see ads as you type…
Local
Phone Number Trick
Pay Per Click (PPC)
Adwords.google.com
Geo targeting
Specific campaigns
Phone number trick
eNewsletters
Add an incentive to sign up
Flickr Photo Credit Hello Craft
MONTHLY PRIZE DRAW
Add articles to website for Google and seo
Send eNewsletter with Constant Contact or aWeber
eNewsletters
Build your opt-in list
Send valuable information
Add to your website for ‘seo’
Constant Contact or aWeber
‘Blog’
Create your Blog/Websitewww.WordPress.org
www.WordPress.org ‘theme’
As easy as an email
Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin
Marcus Sheridan Virginia and Maryland
“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
Britney Spears Model
Blogging
WordPress.org
Answer 20 Questions
Anyone can blog
Britney Spears Model
Photo Credit Flickr Kate Raynes-Goldie
Facebook ‘Profile’
Facebook ‘Fan’ Page
Get your Facebook ‘domain name’Facebook.com/tengoldenrules
Ask a Pharmacist
Join us Monday to Friday from 12:00 to 12:30 for a live chat.
Facebook ‘Fan’ Page
Get your ‘domain’
Pages index in search engines
Engage with fans
A Picture is Worth 1000 Clicks!
563 likes403 shares
14 comments
1,427 likes1,246 shares18 comments
49,084 Likes77,084 Talking About
This157.0%
Health Tip #7
“Sneeze into a tissue or your elbow”
“Sneeze into a tissue or your elbow”
Eat This!25 Calories
Not This!155 Calories
Infographic
Ten Golden Rules Infographic www.tengoldenrules.com/3-Es-Infograph.jpg
A Picture is worth 1000 Clicks
Facebook Memes
Likes, comments, shares
Infographics
Facebook Advertising
Likeographics
Regional
Themed
http://www.youtube.com/watch?v=LDyvcM0gcVs
Video
Answer questions
Product demos
Optimize for seo
How-to videos
Cascade Content
10 Innovative Internet Marketing Strategies
1.Your website2.SEO3.PPC
4.eNewsletters5.Blog
6.Facebook Fan Page7.A Picture is worth 1000 Words
8.Infographics (3 E’s)9.Video
10.Cascade Content
• Top 10 / try 1 thing today!• Be my friend! Linked In,
Facebook• Speaking Opportunities
• Ten Golden Rules is an Agency specializing in Search Marketing and Social Media
Jay Berkowitz www.TenGoldenRules.com
Recommended
