4
MEUR 1996 2006
Net sales 834 1,793
EBIT -20 120
Brands 4 15
Sales organizations 14 33
Personnel at year end 4.700 6.500
The development of the Group
7
CONSUMER STRATEGY
• Global brands
• Equipment for serious sports participants
TRADE STRATEGY
• Portfolio of sports
• Premium Customer service
PLATFORM STRATEGY
• Shared Sales & Distribution
• Shared Logistics (DCs and Transport)
• Shared Sourcing & Manufacturing
All enabled by a shared IT platform
Business Strategy
9
Understand how the business is changing
Gain credibility amongst Top Management
Guaranty system stability during transformation
Integrate multiple independent business into 1 set-up
Build a Global IT team
Identify strategic development programs
The Challenge
10
Ensure stable system delivery
Establish a shared IT Strategy
Clearly define the systems future
Build new IT Organization
Deliver fast first successes
ITGovernance
ValueDelivery
StrategicAlignment
ResourceManagement
Perfo
rman
ce
Measu
remen
t
Ris
kM
anag
emen
t
Source: IT Governance Institute
The Approach
11
IT Strategy
Amer Sports Targets
Amer Sports Business Strategy
Technology Architecture & Technical Infrastructure
Business Application Portfolio
Business Processes
Reporting
Align business and IT strategies
12
CentralizedCentralized Council of EqualsCouncil of Equals FederatedFederated DecentralizedDecentralized Fully OutsourcedFully Outsourced
CIO
Apps
BU
IT
BU
IT
BU
IT
ER
P
CIO
Apps
ERP
Web
BU IT
CIO
BU
IT
BU
IT
BU
IT
ERP
CIOB
U IT
BU
IT
BU
IT
BU
IT
CIO
SLA
Vendor Team
From extreme decentralization to centralization
Competence centers to enable balance of power
Global concepts with regional execution
200520062008
Build the IT organization
13
HQ Helsinki, Finland
Sales Office
Factory
Logistics
ASO
G-1
• Consistent
• Transparent
• Re-usable
• Scalable
From Holding to Integrated Group
15
IT Strategy
Amer Sports Business Strategy
Technology Architecture & Technical Infrastructure
Business Application Portfolio
Business Processes
Reporting
Amer Sports Targets
HW StandardsOffice SWShared E-Mail System + ADSGroup NetworkSecurity Standards
Business TemplatePerformance ReportingBusiness ProcessesDefine Master Data Mgt.
Do your homework first – Build solid platform
17
The systems have to run – only then talk strategy
Understand your business & gain credibility
Speak business language
Your team needs to understand the direction
Revive your team
Have fast successes
Lessons learned