1 M-parking success story in Estonia
M-parking success story
Kuno Peek
R&D Manager / Head of Research and Development Group
EMT29.01.2010
2 M-parking success story in Estonia
Contents• M-parking success story• M-parking big picture• How it works• Technology• Parking permit system• Business model• Coming soon• Q & A
3 M-parking success story in Estonia
M-parking success story in Tallinn
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
20
40
60
80
10080
70 6558 52 46 42
3020 15 10
2030 35
42 48 54 5870
80 85 90
M-parking penetration 2000 – 2010, %
Other M-parking
M-parking service was launched on July 2000
4 M-parking success story in Estonia
Parking operators market shares 2010
81.5%
11.7%6.5%
Private parking areas
EuroParkÜhisteenused
34%
66%
Parking areas
Private
Ühisteenused
EuroPark, Ühisteenused, CityPark
5 M-parking success story in Estonia
M-parking big picture
M-parking
Municipal parking areas
Private parking areas
Open area parking
EMT
Tele2
Elisa
Bravocom
EMT
Tele2
Elisa
Bravocom
Closed area parking
No m-parking
available yet…
No m-parking available yet…Coming soon!
6 M-parking success story in Estonia
Phone numbers for parking:• 1902 – send SMS to begin parking• 1901 – call to park with data from previous parking session• 1903 – call to end parking • 1910 – parking information line
How to start parking• By sending SMS message• Via EMT SurfPort/WAP• By calling to number 1901• Free parking time
How to end parking• By calling to number 1903• You can end parking via EMT SurfPort/WAP as well
How to prolong parking• Parking is stopped automatically after 4 hours of parking (parking limit) in given zone • If you still wish to continue parking, call to number 1901 or send new SMS to number
1902. This extends your parking time and resets the limit.
How it works ?
7 M-parking success story in Estonia
EMT parking service general architecture
8 M-parking success story in Estonia
Parking permit system architecture
Välised süsteemid
PolitseiARK
Parkimislubade haldus
Mobiilse parkimise süsteem24x7
OPERATIIVANDMEBAAS
Kehtivadparkimisload
(operatiivne juurdepääs)
Parkimise kontroll
Kõik parkimisload
Avalik WEB
Operatiiv WEB
TTA WEB
Parkimise klient
Operatiiv teenistus
TTA
Parkimis kontrolör
Rahvastikuregister
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Parking permits and parking fines web interface
10 M-parking success story in Estonia
Business model
Parking operator“Ühisteenused”
MCP
Tallinn
xx % revenueshare
5 EEK service fee
… % revenueshare
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Coming soon …
• Combined tickets:– Event + parking– Parking + public transport
• Closed area parking• New e-parking portal www.pargi.ee
12 M-parking success story in Estonia
Combined tickets
14 M-parking success story in Estonia
Thank you!
Phone: +372 6111 220 Mobile: +372 5048 220