2. Korea Health Initiative the next big wave Sean J. Na, Esq
2015.6.16
3. What are Requirements for Success in Life Science Business?
4D(Drug/Device/Diagnostic/Digital Health) While the medical device
industry continues to create value and commercialize major new
innovations, the current regulatory, reimbursement and funding
situation makes building successful device companies much more
complicated. We are designated to develop the strategies for
navigating these difficult waters.
4. Digital Salus www.digitalsalus.com Investment Early stage
investment in Digital Health & Medi cal Device Start Ups
-LSA(Life Science Angel), the Top Angel Invest ment Group in the
U.S. in 2014 -BPI(Bio Pacific Angel), Cross boarder Investment
angel group in Palo Alto & Shanghai -BPA(Korean Group)
Consulting/Accelerator -Our global strategy and mentoring combined
wi th a Business Model Validation approach (Lean Launchpad) for a
further Business development -An annual contest for 3 months
Acceleration.
5. Requirements for Global Success
6. Some pretend to be rich, yet have noting; others pretend to
be poor, yet have great wealth. The Advantages of Disadvantages
Arts of battling Giants! -The disadvantages of Advantages He was
down, too big and slow and blurry-eyed to comprehend the way the
tables had been turned - Malcolm Gladwell The powerful and the
strong are not always what they seem! Confidential 6
7. What I dont have and What I have
8. Innovative and Sustainable
9. TEAM
10. Sorry! Time is Over. Two is better than one if they act
like one! Lets go to Super Bowl !
11. Sean Joo Na, Esq My un-intended path Korean Corp Vice
Chairman, M&A, etc. NSpine $150MM exit to Synthes in 4 years
LSA / Fogarty Group Professional investor, review committee ,
leanlaunchpad 11
12. My Story about Medical Venture in Spine Original Concept
M&A 12
13. CEO: Sean J. Na CTO & VP Bus. Dev.: Jude Paganelli COO
& VP (Clinical/Marketing): Sharon Schulzki Dir. Sales: Peter
Ditzhazy Director Operations: Mike Jackson Director Quality
Assurance: Steve Kreinick Director of R&D: Jason Yim Engineers:
Brian Bowman, Ryan Watson Desirable Difficulties- How underdog come
to excel!
14. Light a Charcoal Grill on Friday -Nuclear Bomb-They liked
it! Memories-Communication Blackberry
15. Catch 22-David and Goliath Crisis Management and CPM
Morning Decision and Alternatives Enjoy the arts of battling The
Advantages of Disadvantages
16. Attitude Unavoidable 4 Ps 16
17. Sit back & Reconsider! Team & Business Model
Confidential 17
19. Patient Human Treatment Prevention & Improvement
Essentially a change in the distribution channels of healthcare
(Blockbuster - Netflix comparison) 2 way channel : Data(Social
activity) can flow both ways Decentralizing healthcare Digital
health: Healthcare + IT A new type of medicine: digital programs
that reliably and remotely deliver clinical outcomes 20
20. Digital Health Spectrumby Rock Health Analytics / big data
Provider communities Care coordination Remote patient monitoring
Clinical trial management Telemedicine Consumer health information
Wearables / biosensing Digital diagnostics Other: alternative
health tools Digital medical devices Other: compliance Digital
therapies Other: diversified company EHR / clinical workflow Other:
drug discovery Enterprise wellness Other: first responder tools
General care management Other: food/nutrition services Healthcare
consumer engagement Other: gym equipment Hospital administration
Other: IaaS/PaaS Hospital CRM and marketing Other: patient
communities Life sciences CRM / marketing Other: post-acute
solutions Payer administration Other: professional education
Personal health tools and tracking Other: robotics Personalized
medicine Other: sequencing Physician practice management Other:
technology licensing Population health management
21. US Funding Review in 2014 22
22. Switch their Gears? 23
23. Last Year IPO 24
24. Fitbit IPO 25
25. ? 26
26. Zocdoc Comparison User experience/Easy to use/Regulation
27
27. Raw Material Capital Coaching Global - Academic Talent -
Research - Government Funds - Angel / Venture Capital ?????
Coaching & Global
28. New Teams Convergence of healthcare and tech entrepreneurs
New Capital Mixed investment of healthcare and tech funds New
Partners Insurance companies, Apple, Samsung, etc. New Channels
Displacing old relationships Creating new ones 29 Do you have a
Right people in Right place?
29. Korea can compete on the GLOBAL DIGITAL HEALTH stage BUT WE
NEED TO BUILD THE RIGHT ECOSYSTEM!! Digital Salus mission
30. For the first time ever, Korea is on even playing ground
for an emerging industrybut the window of opportunity wont be open
long. The big point is this : Opportunity 31
41. 42 DSA program Global Partner & Execute support
42. Lean launchpad program 43 DSA program (R&D) access
point Medical huddle deployment(/ ) Legal solution(WSGR) PCT IP ( )
Business Model Validation Medical Expertise -R&D -KOL & SAB
Execute support - -
43. 44 BMC ( leanlaunchpad )
44. 45 DSA program Dinner party event Lean Launchapad + Medical
expertise Launchpad DH, LSA, UCSF /VC stage LSA, BPI, L&S
venture UCSF, lanuchpad DH fund
45. : 20-30% : : 3000, (CB) ( status ) : , BPI( VC), LSA( ) .
BPI 1000 , Life Science . Gust: discussion , global partner
financing/IR 46
46. DigitalSalus Acceleration Company Build Up 47 Company
build-up / Global SAB (Scientific Advisor Board) Aggressive
Conservative Academic Commercial Stock option pool
47. 48 DSA program 2015.7.31() 18:00 & LSA, BPI, L&S
venture capital (Validation & Valuation) , (8 )
48. 49 DSA program 1. Digitalhealth & medical device 2. I.
(Business Model Canvas) II. Medical science III. , IV. () V. ()
VI.