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CS410 – Professional Workforce DevelopmentOrange Team
Telephone Management
SystemFinal Presentation, 6th May 2008
Presented by Benjamin Leyland
Final Presentation, 6th May 2008
Presented by Benjamin Leyland
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The ProblemThe Problem
Unwanted phone solicitation still
occurs.
Even with current legislation and the Do-Not-Call-List
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What is Phone What is Phone Solicitation?Solicitation?A telephone call that acts as an
advertisement.
In 2007, over 5,000 complaints were received by the FCC.
Estimated that 4 million "junk" telephone calls are made every day in the United States
Source 1: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
Source 2: FCC (www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-279478A1.pdf)
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Current FCC Current FCC RegulationsRegulationsPhone solicitors are required to transmit or display:
- Their contact phone number - The name of the soliciting
company Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
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The Do-Not-Call-ListThe Do-Not-Call-List
Numbers can be registered online or over the phone.
The majority of solicitors are prohibited from calling those on the list.
Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
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How?How? Develop a prototype and product to: -receive caller ID information -test against local database -transmit caller ID information to
interactive device (if not
blocked) -allow user to block calls and manipulate data -database updates
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The SolutionA device that blocks incoming
calls based on information in a database.
Allows extra customization such as blocking numbers at specified times and blocking whole area codes.
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How our Solution is Set Up
An interception device outside the house that collects caller ID information and blocks calls
A control device inside the house that provides the database and controls for the user
Optional PC software to provide easier configuration
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Who Can Still Call?Who Can Still Call?
Organizations that you have
established a business
relationship with
Non-profit organizations
Callers with prior permission
Source: (www.fcc.gov/cgb/consumerfacts/tcpa.html)
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Do-Not-Call List StatisticsDo-Not-Call List Statistics
Registered
Registered andstill receivingcalls Not Registered
Makes up 76% registered
Source: Harris Interactive (www.harrisinteractive.com)
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The MarketPotential customer = 46% of American
adults
76% have placed their phone numbers on the NDNC registry.
61% of people on the registry still receive unsolicited calls.
Source 1: FTC (www.ftc.gov)Source 2: Harris Interactive (www.harrisinteractive.com)
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What our solution will doAllow user configured blocking of
calls to all phones in the houseAllow redirection of calls to
specific phonesAllow viewing of call historyAllow configuration of call block
through the control device and PC based configuration software
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Major Functional Components
Control Device
Laptop w/Configuration Software
InterceptionDevice
Multiple Phones
PhoneService
Box
Phone Network
Wireless Network
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System Capabilities
Blocking of calls◦Per call basis◦Area code◦Wild cards◦During specified times◦To all phones
System configuration◦Configuration software (PC)◦Hardware connected to phone line
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Intercept
Pass To Phone
Answer
Search Blocked List
BlockCall
Should It Be Blocked ?
Check LocalSettings
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Control Device GUI Prototype
Add Delete
Blocked Number List
1-888-555-1234
Blocked List EditorWildcard Editor
Wildcard List
Add Delete
*800*
Incoming Caller Information
1ABC
1ABC1
ABC1
ABC1
ABC
6PQR
5MNO
4JKL
3GHI
2DEF
7STU
<-0*-
SHIFT
9XYZ
8UVW
Clear
>
>< >
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Phase 0
Idea conceptualization Five team members Milestones (See Phase 0 Milestones) -PMS website -Final Presentation -SBIR
Hard Work + $0 pay = An A?
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Ben LeylandProject Manager
PresenterFinance
Dionna DiggsAssistant PMResources
Bob LarrickSoftware Specialist
Marketing
Travis BurlockHardware Specialist
Webmaster
Josh RodeDocumentation
Funding
Phase 0 Organization
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Prototype MFCD
Incoming
Solicitation
Generator
PC Configuration
SoftwareControl Device
Configuration
Software
Output
Display
Interception
Software
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Phase 1 Requirements: Initialization
Reassess the scope of the
project.
Revise Phase 2 & 3
Milestones.
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Phase 1 Milestones: Prototype ProductionCompose requirements for, build and
test:PC Configuration SoftwareControl Device SoftwareControl Device GUIInterception SoftwareSolicitation Generator (Test Harness)Interfaces between Software
Components
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Phase 1 Milestones: Documents
Prototype Test Plan
Prototype User Manuals
Help System for Prototype PC Software & Configuration Software
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Phase 1 Milestones: Preparing for Phase 2
Review Financial Documents
Revise Risks & Mitigation Plan
SBIR Grant Proposal II
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Staffing Resources
5 Student Interns
Similar structure to current
organization
All will assist with building &
testing of software
(See Staffing Plan)
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Ben LeylandProject Manager
PresenterFinance
Software Engineer
Dionna DiggsAssistant PMResources
Software Engineer
Bob LarrickSoftware Specialist
MarketingSoftware Engineer
Travis BurlockHardware Specialist
WebmasterSoftware Engineer
Josh RodeDocumentation
FundingSoftware Engineer
Phase 1 Organization
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Non-staffing Resources
Prototype is all software
2 laptops required to run the
prototype
(See Resource Plan)
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Phase 1 Staffing BudgetStaffing Budget:
5 Student Interns for 16 weeks: $38,360*
40% Overhead: $15,350
Total: $53,710
*Based on recommended salaries given by CEO ($25,000 per year).
(See Staffing Budget)
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Phase 1 Non-Staffing Budget
2 Laptops:$2,000
Total: $2,000
Staffing Budget: $53,710
Total Phase 1 Budget: $55,710
(See Non-Staff Budget)
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Phase 1 Funding
Total Budget = $55,710
Funded through NSF SBIR Program
Under maximum grant of
$100,000
(See Funding Plan)
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Phase 1 RisksDifficult to installFails to penetrate marketLand lines become obsoleteProduct is too expensiveDifficult to connect to PC via
wireless
(See Risk Plan)
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Evaluation of Phase 1All deliverables delivered on timeAll prototype software meets
requirementsCost is within 5% of budgetSBIR Phase 2 funding secured
(See Evaluation Plan)
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Phase 2 MilestonesReview PrototypeRevise RequirementsBuild Test HardwareBuild SoftwareRevise/Create Documentation
(See Phase 2 Milestones)
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Project Manager
Financial Manager
Hardware Engineer x2
Technical Writer
Webmaster
Testing Engineer
Software Engineer x2
Development Team
Administrative Team
Technical Manager
Phase 2 Organization
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Non-staffing Resources
Components for producing
hardware
9 Computers for staff
(See Resource Plan)
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Phase 2 Budget
Total Staffing Budget: $319,910*40% Overhead: $127,960Total Staffing: $447,870Development Computers:
$18,000Hardware Components: $1,000Total Non-Staffing: $19,000
Total Budget: $466,870
*Based on recommended salaries given by CEO
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Evaluation of Phase 2All deliverables delivered on timeAll final software meets
requirementsCost is within 10% of budgetSatisfies the market (based on
surveys)
(See Evaluation Plan)
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Phase 3 MilestonesIdentify new team membersBeta test with potential customersBegin advertisingSet up support staffContract hardware vendorConstruct final websiteInitial rollout of productFull rollout of product
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Project Manager
Financial Manager
Laywer
Technical Writer x2
Webmaster
Technical Support x2
Customer Service x2
Marketing Team
Administrative Team
Marketing Manager
Phase 3 Organization
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Non-staffing Resources
Advertising
Final Hardware
Office Space
Office Supplies
Website Hosting(See Resource Plan)
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Phase 3 Roundup
Phase 3 is all about getting the product to the customers.
We will establish a corporate headquarters, hire the necessary support staff, and get the company website online.
We will beta test the product, then proceed to a initial offering in a favorable market before beginning the nationwide rollout.
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Phase 3 Budget
717,660 in personnel and overhead 30,000 in advertising 40,000 in hardware for initial rollout. 35,000 for Brick and Mortar 12,000 in additional Office supplies 2,000 for website
836,660 for 1 year of phase 3, including initial rollout of product.
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Overall BudgetPhase 1: $55,710Phase 2: $466,870Phase 3: $836,660 (1st
year)
Total: $1,359,240
SBIR Funding: $522,580Private Funding: $836,660
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Price pointWith a cost to us of $70.00 and a
price point of $119.99 our product will net us ~$30.00 per unit sold after retailer markup.
Production of 35,000 units will cost $2,450,000
This will make the total first year cost $3,286,660
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Return On Investment
After selling our initial run of 35,000 units we will see a $213,340 return on investment.
The break even point for this scale of production is 32,867 units.
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ConclusionThe proposed system mitigates the problem to a
greater extent than rival products.
Costs for Phase 1 and 2 are under the maximum grants provided by the NSF.
The break even point for Phase 3 is 32,967 units in the first year.
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ReferencesSlide 10:
FCC
www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC279478A1.pdf
Slides 10, 13, 14, 15:
FCC
www.fcc.gov/cgb/consumerfacts/tcpa.html
Slides 16-17:
FTC
www.ftc.gov
Harris Interactive
www.harrisinteractive.com