Job market overview and recruitment strategy for graduates
Lei LinHR Director, Microsoft Corporation
Asia-Pacific R&D Group
China Economy: A modest forecast, rebalancing
Data sources: AonHewit
1. National Bureau of Statistics, PRC
2. Aon Hewitt China Salary Increase Survey 1995-2010
3. 2011 GDP and CPI forecasted by the World Bank.
4. International Monetary Fund Database
Voluntary turnover rates: 2012 Q2
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
1st Tier Cities一类城市
2nd Tier Cities二类城市
Voluntary turnover rates: By industry
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
Voluntary turnover rates: By professions
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
R&DEngineering
F/A Marketing Production
QA/QC Sales Supply chain
Manual Workforce Top 1
General Staff Top 5 Top 7
Professional Top 2 Top 4 Top 10 Top 6 Top 3 Top 9
Supervisor/Sr. Professional
Middle Management Top 8
Top Management
Fulfilment challenges: By professions
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
R&DEngineering
F/A Marketing Production
QA/QC Sales Supply chain
Manual Workforce 手工操作工人 Top 3
General Staff 普通员工 Top 10
Professional 专业技术人员 Top1 Top 2 Top 8 Top 6 Top 4
Supervisor/Sr. Professional 主管 /高级专业技术人员 Top 7 Top 9
Middle Management 中级管理层 Top 5
Top Management 最高管理层
Snapshot of talent supply: fresh graduates 2013
Number of graduates (10K)
PHD Master Bachelor College
83% 75.30% 68.70% 76.70%
2011 Employment rate within 6 months
Data Source: 2012 EOU China, PRC
New landscape of job market
Defend Attack
SOE
POE
MNC
NowFuture
Preferred employer
Preferred Location
Jobs available for fresh graduates
Data Source: 2010-2011 MyCOS Job market Survey Results
New demand of talents
Modern HR mgt. Quantity Quality
Multiple tasks Expertise
Competency based Degree
Competency
Fast learner Experiences
Potential
Efficiency and career Loyalty
Career aspiration
Adaptability/Collaboration
IQ EQ
分工细化 Innovation and Creativity Execution
Creativity
Comprehensiveness
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
12
Staffing Approach
Data Source: 2012-2013 Mercer Fresh Graduates Survey Results
•No. of companies answered “Yes” as percentage of 285 companies. Each company chose all that apply.
•“5” is the most effective approach. •Percentage of companies that answered 4 and 5.
Starting Pay for Fresh Graduates – 1st Tier Cities
Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
14
Starting Pay - 211 Universities Comp 1* (RMB) Tier 1 Cities
Data Source: 2012-2013 Mercer Fresh Graduates Survey Results
* Comp1 = Annual Base Salary (Monthly Base Salary x No. of months paid)
FunctionsMaster Ph.D
25P Avg Med 75P 25P Avg Med 75P
Same for all Functions 65,500 89,037 84,000 107,250 108,375 141,355 143,000 169,875
R&D: Software Development (Include ITO)
78,488 103,744 97,750 120,550 123,500 156,927 150,000 180,000
R&D: Hardware Development
72,000 96,558 94,950 117,625 123,000 142,629 132,000 162,000
Other technical jobs 67,500 84,868 78,000 96,000 117,500 151,723 131,590 180,375
BPO 53,100 58,088 54,000 61,740 -- -- -- --
Sales 55,500 76,280 71,100 90,350 52,000 94,996 109,200 122,780
Marketing 61,200 71,908 71,435 81,600 -- -- -- --
Supporting Function 54,000 68,731 62,060 78,000 -- 134,500 158,300 --
Industry tier one: Finance, Real estate, Internet and TelecomIndustry tier two: Pharmaceutical, Energy, Auto, FMCG,
Focus on Hai-Gui (returned students): a spot survey result
• Spot Survey conducted by HayGroup China and partner in early 2011. Total 792 samples,
• 59% without work exp.• 18.2% from UK, 31.3% US.• Master degree 53%.• Major in Biz or Eco. 48%
• Overall, Hai-Gui’s enjoy 27% premium in starting salary compared with their domestic peers.
• 71% of respondents reported to have got one or more offers within 3 months in China
• 24% of them are now working for financial sectors
Source: HayGroup China Spot Survey
Recruitment Process
Winter InternDec. to March
Ongoing UR engagement
Summer InternsJuly to Aug
Campus talkOct to Dec
Campus Job fairJan to Feb
Spring window March
Selection Process
CV screening
Paper test
Group interview
1:1 interview
Offer
• Discipline • Competency• Experience• Graduated school• GPA
• Technical skills• Occupational skills• Aptitude test• English
• Communication• English• Influence• Problem Solving• Performance under pressure• Team work
• Technical skills• Professionalism• Culture fit• English
Congratulations!!!
Beijing ShanhaiShenzhenTaipeiTokyoSeoul
Microsoft Asia-Pacific R&D center
Thank you!