© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Dan Marshall | SVP WorldWide Field Operations | Elemental Technologies – An Amazon Web Services company
2016.5.17
미디어 산업의 변혁을 가져온
Elemental
TODAY, THE BENEFITS ARE VERY WELL KNOWN
?Move from operational
to variable costLower variable cost than most
companies can achieveNo need to
guess capacity
Agility, speed & innovation
Remove undifferentiated heavy lifting
Go global in minutes
Time Inc. is going all-in on AWS, migrating five of its global data centers to AWS. The company has already reduced costs by 75% across 80 web properties that deliver more than 120 million impressions each month.
WHY ARE MEDIA CUSTOMERS MIGRATING NOW?
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
1-10 11-20 21-75 75-150 150+
Y/Y
Chan
ge in
% o
f Tot
al V
iew
ing
Hour
s Ca
ptur
ed
Network Groupings: Ranked in Order of C3 Hours Viewed
Y/Y change in % of total viewing hours captured (TTM thru Feb. 2016)
Top networks and tail networks have gained share at the expense of the middle.
Y/Y Change in Distribution of Viewing
Source: Pacific Crest, Rentrak 3/16
Trade capital expense for variable expense
Pay for media you store and process, as
you go
Benefit from massive economies of scale
AWS can adapt to your media storage and compute needs
Stop guessing capacity
Handle unpredictable and bursty media needs
Increase speed and agility
Decrease time-to-market, test out new approaches
Go global in minutes
Global availability instantly, with no commit
Stop maintaining data centers
Focus your resources on your media needs
DIGITAL MEDIA & THE CLOUD
1. Drive down costs with elastic, cloud solutions
2. Optimize workflows for ingest and egress of premium content
3. Unify headends to scale and expand service offers
BUT THERE IS A BIGGER TREND AT PLAY: ON-RAMP TO THE CLOUD
coverage
coverage
SolutionChallenge
Benefit
Rapid delivery of content with the flexibility to easily adopt new formats and standards ensuring service availability on all devices
Cloud-based resources provide elastic video processing capacity with dynamic scaling to absorb spikes in demand
Serve catch-up programming to millions of users per day across 1,000 multiscreen device types
BBC VIDEO FACTORY
• Video Factory captures live broadcasts and sends to Amazon cloud storage
• Processing jobs get picked up by idle transcoder or create new instance
• Elemental Cloud processes multiple H.264 ABR video streams
• Elemental Cloud ramps dynamically with processing demand on AWS EC2
Live TV
SOURCE CDN
AWS DataTransfer
STORAGE
AWS S3
ELASTIC VIDEO PROCESSINGDATA TRANSFER
AWS Direct Connect
iPLAYER DISPLAY DEVICES
BBC VIDEO FACTORY WORKFLOW
Minimum: 5 nodes
Peak usage: 80 nodes
• 19k hours / month
• 4,200 steady state
EXAMPLE DAILY ELEMENTAL CLOUD USAGE
1. Drive down costs with elasticity
2. Optimize workflows for ingest and egress of premium content
BUILDING A BETTER ON-RAMP TO MEDIA IN THE CLOUD
coverage
coverage
Solution
Quickly and efficiently prepare 3,900+ hours of live and catch-up World Cup coverage for delivery to viewers on any OTT device
Challenge
Benefit
The platform provides an end-to-end second-screen solution for live streaming feeds, multi-angle content and VOD assets to sports fans
Elemental Cloud on AWS EC2 provided encoding elasticity with the ability to reliably deliver high quality, high resolution live content across multiple streaming protocols across the globe
Quickly and efficiently prepare 3,900+ hours of live and catch-up World Cup coverage for delivery to viewers on any OTT device
2014 WORLD CUP
• 10Mbps live HLS input streams delivered from Rio to Dublin
• Elemental Cloud services ingested up to 48 concurrent inputs
• Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed
• Content delivered to regional broadcasters via CDN
ELASTIC VIDEO PROCESSING
Live TV
STADIUMS FIBER
Accelerated
GLOBAL
Broadcasters
DISPLAY DEVICES
HLS Inputs to AWS S3
S3 STORAGE DELIVERY
AWS Data Transfer
2014 WORLD CUP LIVE STREAMING WORKFLOW
1. Drive down costs with elasticity
2. Optimize workflows for ingest and egress of premium content
3. Unify headends to scale and expand service offers
BUILDING A BETTER ON-RAMP TO MEDIA IN THE CLOUD
Satellite and Fiber Network
SOURCE
LOAD BALANCER
DISPLAY DEVICESCDN 2
CDN X
Amazon CloudFront
ELEMENTAL CLOUD
LOAD BALANCER
AWS REGION 2
Direct Connect
INGEST LOGIC
AWS REGION 1
Direct Connect
INGEST LOGIC
ELEMENTAL CLOUD
Amazon Redshift
Amazon SQS
Amazon EC2
Amazon SNS
OTHER AWS SERVICES USED
Amazon Route S3
AMAZON VIDEO LIVE STREAMING WORKFLOW
DevicesElemental SERVER
Amazon Elastic Transcoder
Elemental LIVE
Elemental STATMUX
Elemental DELTA
Elemental DELTA
Amazon CLOUDFRONT
Managed Network
Live
On Demand
S3
CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking
Interoperable Components
Appliance Virtual Machine
AWS Cloud
Supported Infrastructures
AWS + Elemental combines the most powerful video processing software with the most scalable cloud infrastructure
Source Processing & Management Delivery Display
Elemental CONDUCTOR
WORKFLOWS ARE NO LONGER LINEAR, THEY ARE MODULAR AND ELASTIC
COMPLETE SOLUTION REQUIRES TIGHT INTEGRATION
DISPLAY DEVICES
S3S3IP & HD-SDI
SOURCE
Storage
Amazon S3H.264 ABR
CLOUD DEPLOYMENT CDN
Amazon CloudFront
Live-to-VOD & JITP
3RD PARTY CDN
DRMCMS / WFM
Storage
QC
Ad Decision
Watermarking
Aligning with best of breed solutions remains a key to success
PROVING MEDIA WORKFLOWS IN THE CLOUD
VOD Workflow
DISPLAY DEVICES
IP & HD-SDI
HEVC
SOURCEON-PREMISES
Storage
Amazon S3H.264 ABR
CLOUD DEPLOYMENT CDN
Amazon CloudFront
Live-to-VOD & JITP
3RD PARTY CDN
Live Event Streaming Workflow
24/7 Live Linear Workflow
S3S3
Live-to-VOD Workflow
Pay TV Operators Content Owners Broadcast / Sports / Other
SOFTWARE INFRASTRUCTURE IS NOW WIDELY DEPLOYED …
• The cloud enables media and entertainment companies to connect premium content with viewers at massive scale
• Elastic cloud platforms help:§ Drive down costs§ Optimize workflows§ Unify headends
• Building a better on-ramp to the cloud can only happen with elastic architectures that are tightly integrated with 3rd party software
IN SUMMARY
Confidential
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