1
Doctor.K
BF101052 BF101005
BF101021
BF101044
2
---------------------------------------------------------5
-----------------------------------------------------------------5
1.1 ------------------------------------------------------6
1.2 ------------------------------------------------------6
1.3 ------------------------------------------------------7
-------------------------------------------------9
2.1 ------------------------------------------------------------9
2.2 ------------------------------------------------------------9
2.3 ------------------------------------------------------9
--------------------------------------------------10
3.1 --------------------------------------------10
3.2 --------------------------------------------11
3.3 --------------------------------------------12
3.4 --------------------------------------------13
--------------------------------------------14
4.1 -----------------------------------------------14
4.1.1 -----------------------------------------------14
4.1.2 -----------------------------------------------14
4.1.3 -----------------------------------------------15
4.1.4 -----------------------------------------------16
4.2 -----------------------------------------------------17
4.2.1 --------------------------------------------17
3
4.2.2 --------------------------------------------17
4.2.3 --------------------------------------------------17
4.2.4 --------------------------------------18
4.2.5 --------------------------------------18
4.3 SOWT --------------------------------------------------19
4.3.1 -----------------------------------------------------20
4.3.2 -----------------------------------------------------20
4.3.3 -----------------------------------------------------21
4.3.4 -----------------------------------------------------21
--------------------------------------------------22
5.1 -----------------------------------------------------22
5.2 -----------------------------------------------------23
5.2.1 -----------------------------------------23
5.2.2 -----------------------------------------------23
5.3 -----------------------------------------------------24
5.4 --------------------------------------------------24
5.5 4P+4C -------------------------------------------25
5.5.1 (Product)-------------------------------------------26
5.5.2 (Price)----------------------------------------------27
5.5.3 (Promotion)----------------------------------------27
5.5.4 (Place)----------------------------------------------28
5.5.5 Customer------------------------------28
5.5.6 Cost-----------------------------28
5.5.7 (Convenience) ------------------------29
5.5.8 (Communication)---------------29
4
5.6 -----------------------------------------------------30
--------------------------------------------------35
6.1 -----------------------------------------------------------35
6.1.1 ----------------------------------------------35
6.1.2 ----------------------------------------------35
6.1.3 ----------------------------------------------35
6.1.4 (105 ) -----------------------------------36
6.2 --------------------------------------------------37
-------------------------------------------------------41
-------------------------------------------------42
5
PH
6
1.1
1.2
M
7
1.3
LINE)
Doctor K LINE
8
9
2.1
0%
2.2
Doctor K
2.3
10
3.1
3-1
C + E ,
.
,
11
3.2
3-2
.
,
,
,
,
,
, ,
12
3.3
3-3
,
C E
,
,
,
,
1 .
2 , 3 .
13
3.4
3-4
,
,
1 .
2 . 3 .
14
4.1
4.1.1
14
WTO
4.1.2
, 1950 ,
,
1960
15
1980 100%
115%
1983 1990 1 18
,
,
(http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf)
4.1.3
16
4.1.4
17
4.2
4.2.1
38GBABY ME
...
4.2.2
4.2.3
18
4.2.4
4.2.5
19
4.3 SWOT
(Strength) (Weakness)
(Opportunity) (Threatens)
SWOT (:)
20
4.3.1
4.3.2
21
4.3.3
4.3.4
22
5.1
: /
:
:
23
5.2
5.2.1
5.2.2
24
5.3
5.4
25
5.5 4P+4C
(Product)
(Price)
(Promotion)
(Place)
Customer
Cost
(Convenience)
(Communication)
26
5.5.1 (Product)
Doctor.K
5.5.2 (Price)
(http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%
E7%AD%96%E7%95%A5)
http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A527
5.5.3 (Promotion)
DM 1000 50~100
DM
DM DM
DM
28
5.5.4 (Place)
5.5.5 Customer
5.5.6 Cost
4
29
5.5.7 (Convenience)
5.5.8 (Communication)
line
30
5.6
Fackbook
31
32
LINE
33
34
YOUTUBE
35
6.1
6.1.1
Line
200
6.1.2
500
6.1.3
36
700
37
6.1.4 (105 )
400 2436 974,400 535,920
400 1598 639,200 351,560
400 1008 403,200 221,760
400 958 383,200 210,760
2,400,000 1,320,000
(5)(:)
38
6.2
2016
2016
2,400,000 3,120,000 1,920,000
- 1,080,000 1,404,000 864,000
1,320,000 1,716,000 1,056,000
15,000 15,000 15,000
24,000 24,000 24,000
15,600 15,600 15,600
30,000 30,000 30,000
84,600 84,600 84,600
1,235,400 1,631,400 971,400
39
2017
2017
4,800,000 5,760,000 4,320,000
- 2,160,000 2,592,000 1,944,000
2,640,000 3,168,000 2,376,000
25,000 25,000 25,000
48,000 48,000 48,000
35,600 35,600 35,600
120,000 120,000 120,000
228,600 228,600 228,600
2,411,400 2,939,400 2,147,400
40
2018
2018
7,200,000 8,400,000 6,240,000
- 3,240,000 3,780,000 2,808,000
3,960,000 4,620,000 3,432,000
40,000 40,000 40,000
66,000 66,000 66,000
56,600 56,600 56,600
180,000 180,000 180,000
342,600 342,600 342,600
3,617,400 4,277,400 3,089,400
41
42
1.
2.
3.
4.
5.
6.-
7.-
8.
(http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%
AD%96%E7%95%A5)
9.
(http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf)
http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf