Устойчиви комуникации всоциалните мрежи
Александър ВаровУчилище ГоричкаМарт 2010
http://slideshare.net/alexandervarov/
промяната
Нови навици
Cyber space
• Интерактивност / Interactive• Цифровизация / Digital• Мрежи / Networks
Цифровизация
3 screens & the cloud
http://www.youtube.com/watch?v=1OpRQMRa270
Медиа консумация
http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet
Техника
• Мрежа / Network• Устройство / Device• Програма / Application• Съдържание / Content• Действие / Interaction• Потребител / User
Еволюции
• Internet of things• Real time Web• Augmented reality• Cloud computing• Government 2.0
4p vs. 4e
• Product• Place• Price• Promotion
• Experience• Everyplace• Exchange• Evangelism
http://www.slideshare.net/theopenroom/the-4-es-of-marketing-ogilvy-pr
User Experience (UX)
http://www.slideshare.net/nickf/the-ten-commandments-of-user-experience
нов марком
Промяна
Какво правим в нета?
http://www.online-publishers.org/internet-activity-index
Online marketing
http://www.iabuk.net/media/images/IABOnlineMarketingGuide_2667.pdf
Brand advocacy
the act of pleading, supporting or recommending a brand or idea by atrusted third party
Word of Mouth Marketing
• Buzz marketing• Viral marketing• Influencer marketing• Evangelist marketing• Street marketing• Stealth marketing
Social Media Marketing
Social Media Marketing
• Content• Community• Interactions• Conversion rates
Нема общо
http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
Content is the king
http://www.slideshare.net/gamages/the-future-of-advertising-apa-170209
Adv vs. SMM
• Oportunity to see• Share of voice• Frequency• Campaigns
• Engagmement• Subscribers• Interaction• Presence
Branding
http://www.slideshare.net/paulisakson/modern-brand-building-presentation
как
Digital marketing mix
network• search• performance• advertising• social media
presence• site• community• networks• e-commerce• RSS, SMS, e-mail• API
back end• CRM• collaboration• content• Service• networks• third party services
Важни думички
• User centric approach• Community management• Brand Reputation Management• Social media marketing• Interactive agency
Групи потребители
Тенденции
Социални мрежи
• Идентичност / Identity• Събитие / Events• Поток / Feed• Връзка / Connections• Действие / Interaction
Social Networking
Обучение
Всичко може да бъде намерено,ако знаете точните key words
Източници
Благодаря!
[email protected]://bg. linkedin.com/in/alexandervarov/
http://slideshare.net/alexandervarov/