© 2004 Ken Baldauf, All rights reserved.
E-commerce
Transaction Processing Overview of Electronic and Mobile
Commerce E-commerce Applications E-commerce Implementation
Please turn your cell phone off.
© 2004 Ken Baldauf, All rights reserved.
Transaction Processing
Transaction Processing System (TPS): An information system that supports and records transactions.
Transaction: an exchange or transfer of goods, services, or funds
© 2004 Ken Baldauf, All rights reserved.
Transaction Processing
The Transaction Processing Cycle
© 2004 Ken Baldauf, All rights reserved.
MISReportPizza - 894BrusselSprouts - 0
ReportPizza - 894BrusselSprouts - 0
TPS TransactionDatabase
Transaction Processing
The Value of Transaction Processing Storing data for Business Intelligence
POS Terminal
© 2004 Ken Baldauf, All rights reserved.
Transaction Processing
Types of Transaction Processing Systems and Subsystems
© 2004 Ken Baldauf, All rights reserved.
Overview of Electronic and Mobile Commerce
© 2004 Ken Baldauf, All rights reserved.
E-commerce
E-Commerce: systems that support electronically executed transactions
E-Commerce landmarks 1970s-80s Electronic Data Interchange (EDI) 1990 First commercial provider of Internet
access 1993 First Web browser, Mosaic, introduced 1994 Amazon is born
© 2004 Ken Baldauf, All rights reserved.
E-commerce
B2C: Business to consumer B2B: Business to Business C2C: Consumer to Consumer
Which is used most?
© 2004 Ken Baldauf, All rights reserved.
E-commerce
© 2004 Ken Baldauf, All rights reserved.
The Buying Process
1. Realizing a need
2. Researching a product
3. Selecting a vendor
4. Providing payment
5. Accepting delivery
6. Using product support
© 2004 Ken Baldauf, All rights reserved.
The Selling Process
1. Market research to identify customer needs2. Manufacturing products or supplying services
that meet customer needs3. Marketing and advertising to make customers
aware of available products and services 4. Providing a method for acquiring payments5. Making arrangements for delivery of the
product6. Providing after-sales support
© 2004 Ken Baldauf, All rights reserved.
Pre-E-Commerce Sales
Local90%
Rest of Wales9%
UK1%
Post E-Commerce Sales
Local25%
Rest of Wales36%
UK37%
World2%
Benefits of E-commerceMarket
Expansion
http://www.farmyardnurseries.co.uk/
© 2004 Ken Baldauf, All rights reserved.
M-Commerce
Mobile Commerce: a form of e-commerce that takes place over wireless mobile devices such as SmartPhones.
© 2004 Ken Baldauf, All rights reserved.
E-commerce Applications
© 2004 Ken Baldauf, All rights reserved.
E-commerce Applications
E-tail: Retail E-commerce Lands’ End
Online Clearing Houses, Web Auctions, and Marketplaces eBay
B2B Electronic Exchanges http://www.worldwideretailexchange.org/cs/en/in
dex.htm
http://www.covisint.com/
© 2004 Ken Baldauf, All rights reserved.
M-commerce Applications
Cell Phone & Web Purchase digital products such as games, music,
programs, etc. http://getitnow.vzwshop.com/html/home/index.jsp
SMS Text Messaging Advertising and gift certificates http://www.dylanscandybar.com
Short-range Wireless Data Communication Proximity payment systems www.mzoop.com
© 2004 Ken Baldauf, All rights reserved.
M-commerce Applications
Music Phones Have Arrived!
http://www.apple.com/itunes/mobile/
© 2004 Ken Baldauf, All rights reserved.
M-commerce Applications
Music Phones Have Arrived!
Sony Ericsson S700iMP3 Phone
© 2004 Ken Baldauf, All rights reserved.
E-commerce Implementation
© 2004 Ken Baldauf, All rights reserved.
E-commerce Hosting Service
Internet
30GB data transferred per month
Domain Namewww.mybiz.com
500MB Catalog
Disk Space
On-lineCatalog
ShoppingCart
SecureCredit CardProcessing
Merchant Account
© 2004 Ken Baldauf, All rights reserved.
Building Traffic
The 3Cs Approach Content Community Commerce
Keywords & Search Engines Partnerships Marketing
© 2004 Ken Baldauf, All rights reserved.
Electronic Payment Systems
On-line Credit Card Transactions E-cash
www.paypal.com Smartcards
Blue
© 2004 Ken Baldauf, All rights reserved.
International Markets
Localization: translating the language and culture of Websites for use in other countries.
© 2004 Ken Baldauf, All rights reserved.
© 2004 Ken Baldauf, All rights reserved.
E-commerce Security Issues
Identity Verification www.verisign.com
Securing Data in Transit SSL
Spoofing
http://news.yahoo.com/s/ap/20051030/ap_on_bi_ge/internet_banking_security
http://e-banking.bendigobank.com.au/public/about_us/types_of_banking/types_e-banking_security_tokens.asp
© 2004 Ken Baldauf, All rights reserved.
E-commerce Security Issues
Phishing Denial of Service (DoS) Attacks Business Resumption Planning (BRP)
© 2004 Ken Baldauf, All rights reserved.
Questions?
Don’t forget to turn your phone back on!!