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Zyprexa documents ppt 9.
This powerpoint has a selection of pages from documents mainly to do with “Global
Values Committee” Aug 2002 including generating data to support “values
messages”.
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ZY200227498 Global value committee rv of ZyprexaAug 2002
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Strategic intent
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Using segmentation of physicians/customers for indications/widening market
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ZY200227498 Global value committee rv of ZyprexaAug 2002
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Realise Zyprexa brand promise
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Protect brand re ADE’s
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Protect brand re other pharmacos’ brands
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Pursue unrestricted access
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Opportunities for brand expansion
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Research strategy aligned with brand strategy
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ZY200227498 Global value committee rv of ZyprexaAug 2002
review research including data mining opportunities
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Value message elements
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Values message elements
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Dealing with lack of literature for a values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Values message elements
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support a values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Initiatives to build evidence to fill gaps
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ZY200227498 Global value committee rv of ZyprexaAug 2002
The VA study was independent and gave problematic results for Olz
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Data mining
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Data Mining