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Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

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Page 1: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Page 2: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

Time to change an 800 year old guilded system.

Page 3: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Company profile

Zur Rose Group

Page 4: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

3. Change happens now: Zur Rose Group perfectly positioned to exploit eRx opportunity

2. Pole position: Size, brand, operations and know-how

1. Large total addressable market with low online penetration

Key investment highlights

4

Page 5: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

Zur Rose Group: «Game Changer» in the CHF 146 bn medications market

Large total addressable market with low online penetration

Sources: Euromonitor, Market sizes for 2016, includes CH, DE, ES, FR, IT, UK Notes: 1 medications include Rx and OTC & BPC, 2015, excl. VAT, 2015 CHF/EUR = 0.92346 2 Online penetration for Rx in Germany | 3 Media products include music, films and books

146 bn

193 bn

54 bn

Medications Apparel Media products

(1)

(2)

(3)

CHF Market size and

e-commerce share

50% 40% 30% 20% 10% 0%

5

Page 6: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Market mainly consists of chronic demand

Large total addressable market

Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market consists of CH, DE, ES, FR, IT, UK, excl. VAT, 2015 CHF/EUR = 0.9235 | 2 2016 CHF/EUR = 0.9326 | 3 Sales 2018 of Segment Germany, B2C Sales Switzerland and International EUR/CHF 0.866 | 4 According to James Dudley Management: Mail Order and Internet Pharmacy in Europe 2017, p. 13 | 5 Beauty Personal Care

Core European market: CHF 146 bn(1)

Rx OTC & BPC(5)

#1 player(4)

Illustrative / not true to scale

acute

ch

ron

ic

B2C sales: CHF 811 m(3)

e-Commerce DE & CH: CHF 1.9 bn(2)

Total DE & CH: CHF 49.8 bn(2)

20% 80%

80

%

20

%

6

Page 7: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Zur Rose Group the undisputed #1 e-commerce pharmacy player in Europe

Notes: 1 Sales 2019 | 2 Sales 2019 including medpex EUR/CHF 1.112194 | 3 Sales 2018 EUR/SEK 10.3852

EUR 701 m(1)

EUR 190 m(3)

10

10

Overview of competitive positioning

10

10

EUR 1‘410 m(2)

7

Page 8: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

Notes: 1 Including sales of medpex | 2 in local currency

FY 18 Sales

1’207 CHF Mio.

553 40

Switzerland Germany

Zur Rose Group at a Glance

#1 e-commerce pharmacy in Europe and a leading medication supplier to doctors and medical centres in Switzerland

Rest of Europe

976

FY 19 Sales

1’569

CHF Mio.(1)

Profit Base Growth Engine

FY 2019 Sales

FY 2018 EBITDA

13 +50.9% FY 2019 Sales growth(2)

FY 2019 Sales(1)

+53.5% Q4 2019 Sales growth

FY 2019 Sales

8

In Mio. CHF

Page 9: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Comprehensive business model and core profit base

Notes: 1 SD: Self dispensing by physicians allowed | 2 NSD: Non-self dispensing/Self dispensing by physicians not allowed | 3 Last twelve months ending 31 December 2019 | 4 Of the e-commerce pharmacy market 2018; source: IMS Health | 5 Of the physician supply market 2018; source: IMS Health

SD allowed(1)

Mixed cantons NSD(2)

134’000 Active customers B2C(3)

KPI’s

35% Market share B2C(4)

25% Market share B2B(5)

4’200 Active customers B2B(3)

A leading Swiss pharmaceutical supplier

9

Page 10: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

German e-commerce pharmacy leader in scale and quality with unique customer stickiness

Notes: 1 Last twelve months ending 31 December 2019 including all acquisitions | 2 Sources: Sempora, Insight Health, Zur Rose Group market share 2017 is an aggregate number of Segment DE, apo-rot, Eurapon, medpex and Vitalsana | 3 combined site visits of DocMorris, medpex, apo-rot, eurapon, Vitalsana and Zur Rose DE | 4 Share of orders from existing customers in relation to total number of orders

6.3 million Active customers(1)

KPI’s

German market leader

10

163 million Site visits(3)

37% Market share(2)

80% Repeat order rate(4)

Page 11: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Marketplace model scaling rapidly

Notes: 1 Last twelve months ending 31 December 2019 | 2 as of 31 December 2019

543’000 Active customers(1)

KPI’s

Rest of Europe

11

795 # of sellers(2)

138’000 # of products(2)

6’000 # of brands(2)

Page 12: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Market trends

Page 13: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

New technology enables medicine to become mobile and convenient

Digitalisation in healthcare

Page 14: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Pharmaceuticals well suited for e-commerce

Growth driver 1: Digitalisation in healthcare

Note: 1 DocMorris 2019

— Small size and weight, high value

— Predetermined product selection via prescription

— Return rate: 0,8 %(1)

14

Page 15: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

The need for an innovative cost reduction approach is increasing

Cost pressure

Page 16: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Zur Rose Group’s digital services allow for superior quality vs. brick-and-mortar

Growth driver 2: Cost pressure

— 14 out of 15 studies show a higher adherence of patients

using an e-commerce pharmacy vs. brick-and-mortar(1)

— EUR bn 1.8 avoidable costs caused by medication errors(2)

— McKinsey(3): Digitizing healthcare could take EUR 34bn

out of the German healthcare system

Source: 1 PubMed research carried out by Inav Institute 2019 | 2 IMS Health 2014 | McKinsey 2018

16

Page 17: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group Source: Börsen-Zeitung, 05.05.2018, Autor Oliver Cassé, «Die demographische Herausforderung» https://www.boersen-zeitung.de/index.php?li=1&artid=2018086808&artsubm=&subm=

Demographic change

The share of the 60+ year old population will increase globally

Page 18: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

36%

14%

58%

33%

77%

57%

92%

77%

35-54 55-64 65+ 18-34

≥1 chronic disease ≥2 chronic diseases

Older and chronically ill population growing fast

Growth driver 3: Demographic change

Source: Demographic development Switzerland, Bundesamt für Statistik 2015; Share of chronically ill patients by age, USA 2005, Machlin et al. 2008; 18

20% 20% 19% 19%

62% 59% 56% 55%

18% 21% 24% 27%

2015 2025 2035 2045

20-64 years old 65+ years old <20 years old

Page 19: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

European Court of Justice paving the way for competition

European liberalisation

Page 20: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

2003

2009

2016

Fragmented market

ECJ continues to allow prohibition of foreign ownership for pharmacies

Competition from abroad

ECJ rules that foreign pharmacies in the EU are not bound to local fixed price systems

OTC mail-order all over Europe ECJ allows EU-wide OTC medication delivery via mail-order

ECJ taking out bricks in the wall, which seal pharmacy off competition

Growth driver 4: European liberalisation

20

Page 21: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

1. Ban of Rx mail-order

2. eRx intro-duction

3. Rx bonus ban

Law to introduce eRx in Germany enacted on 16 August 2019

“Whether there will ever be a ban on Rx bonuses, on the other hand, is more uncertain than ever.” – Apotheke Adhoc after Health Minister Spahn’s speech at German Pharmacists' Congress

“Therefore, there are still considerable constitutional and European legal concerns with regard to a ban on mail-order sales of prescription drugs in the current situation.“ – German federal government, Sabine Weiss

Regulatory headwind in Germany is easing up

Growth driver 4: European liberalisation

21

Page 22: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Legislator considering opening the French OTC market for e-commerce

22

— Draft law to accelerate and simplify public trade includes measures to ease OTC e-commerce for French pharmacies

— EURbn 6 French OTC market to be liberalized for mail-order

— OTC market entry under review

Growth driver 4: European liberalisation

«French government wants to open

OTC market to online platforms.»

Page 23: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

Brand power

Brands determine competition

Page 24: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group 65%

39%

19%

18%

13%

Source: 1 Aided brand awareness based on GFK 2019

Zur Rose Group 24

Growth driver 5: Brand power

No. 1 in Germany(1)

Page 25: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

4%

10%

54%

No. 1 in Switzerland(1)

Growth driver 5: Brand power

Source: 1 Aided brand awareness based on GFK, 2018

Zur Rose Group 25

Page 26: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

The scene is set for change

Market trends

1 Digitalisation

2 Cost Pressure

3 Demographic Change

4 European Liberalisation

5 Brand Power

26

Page 27: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Acceleration of e-commerce & digital healthcare

27

— Short term sales boost

— Digitalisation receives significant public acceptance

— Covid-19 catalyses shift towards e-commerce pharmacy and eRx

— Associated risks to be evaluated and managed

Covid-19 impact

«The covid-19 epidemic

has brought millions of

new patients online. They

are likely to stay there.»

Page 28: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Management additions

Zur Rose Group

Page 29: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Moving towards an agile business model driven organization

29

Management additions

Head B2C

Olaf Heinrich

Head B2B2C & B2B

Walter Hess

Head Marketplace

David Masó

Chief Financial Officer Group

Marcel Ziwica

Chief Operations Officer Group

Bernd Gschaider

Chief Strategy & Digital Officer

Betül Susamis Unaran

CEO Group

Walter Oberhänsli

Head Switzerland

Walter Hess Head Germany

Olaf Heinrich Head Europe

David Masó

Regional unit (Segment) Business model Community leader Corporate function

Page 30: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

— Former Global Head of Digital Medicines at Novartis

— Former Head of Digital at Ferring Pharmaceuticals

— Industrial Engineering degree from Bogaziçi University in Istanbul & MBA from INSEAD

Management team strengthened by recent additions

30

Management additions

Betül Susamis Unaran Chief Strategy & Digital Officer

David Masó Head Europe / Marketplace

Bernd Gschaider Chief Operations Officer

— Former Country Director Logistics Germany and Austria at Amazon

— Mechanical engineering degree from RWTH Aachen

— Co-founder of PromoFarma and several start-ups in Spain

— Telecommunications engineering degree from UPC Barcelona

— MBA from ESADE Barcelona & Stanford Executive Program

30

Page 31: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Strategy Update

Zur Rose Group

Page 32: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

1. Evaluation of chances and risks

2. Acceleration e-commerce & digital healthcare

32

Key initiatives

Strategy update

eRx opportunity 1. Ressource allocation shift OTC to eRx while maintaining #1 position

2. Launch eRx marketplace app

3. Scaling of pilot project

Integration & synergies

1. Strengthen leadership team

2. Warehouse ramp-up and further integration steps

3. Branding strategy

OTC market opportunity France

2

3

1

2

3

1

E-Health Ecosystem

Covid-19

1. Technology platform

2. Integrating key partners

1

1 1. Market entry strategy 1

2

2

Page 33: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

eRx opportunity

Zur Rose Group

Page 34: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group 34

Low online penetration leaves ample room for growth

25%

10%

0%

19%

1.3%

Rx OTC OTC &

BPC

Rx /

OTC & BPC

Rx Rx /

OTC & BPC

10%

eRx

implemented

eRx

implemented

eRx:

Initiatives in progress

eRx

Implemented

e-commerce penetration rate(1)

Source: Sempora 2017, IMS, 2018, Dr. Kaske 2019, Breakit.se, Euromonitor (as of 03-Apr-2017), online penetration calculated by dividing the internet retailing market size across Europe by the total market size for each vertical DE 2017, CH 2017, SWE estimate 2018, US 2015 Note: 1 Share of value of the respective market fulfilled via e-Commerce

eRx opportunity

Page 35: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

Increasing online penetration through eRx expected, unlocking substantial upside potential

Source: 1 Sempora 2017 incl. VAT Illustrative, assuming constant Zur Rose Group share of e-commerce market and constant total market size

Rx sales EUR 0.25bn

Rx sales EUR 1.0bn

Rx sales EUR 1.9bn

Online penetration Rx in %

10%

5%

1.3%(1)

35

eRx opportuniy

Page 36: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Law to introduce eRx in Germany enacted with strong role for Gematik

eRx opportunity

Key topics of the law:

— eRx introduced as alternative to paper script

— Gematik (51% owned by Ministry of Health) is mandated to implement technical infrastructure for eRx

— Focus on safe connection of physicians and pharmacies to a national eRx server

Gematik timeline for Telematik infrastructure:

— Connect remaining doctors (currently approximately 80% connected)

— Connect pharmacies until Q3 2020 (start Q2 2020)

— National eRx server planned to be ready in 2021

36

Page 37: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Regulation currently drafted to define operations for eRx ramp-up in 2021

— Access to eRx server will be possible for all market participants

— EU mail-order pharmacies will be able to connect

— Competition for eRx between pharmacies via value-add services

— Gematik solution planned with connectivity to third party solutions

37

eRx opportunity

Page 38: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Opportunity to scale eRx via eHealth-Tec B2B solution and partnerships

— eHealth-Tec technology solution for professionals (physicians and pharmacies) can be integrated seamlessly into existing physician and pharmacy software via download

— Partnerships with relevant stakeholders can catalyse eRx roll-out ahead of Gematik solution

38

eRx opportunity

Physical doctor

Physician information

system

Pharmacy information

system

Pharmacy eRx Server Patient Marketplace App

Telemedicine E-commerce pharmacy

Page 39: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Launch of eRx marketplace app targeted for H2 2020

39

eRx opportunity

— eRx marketplace business model in place

— Launch of DocMorris branded eRx marketplace app on the basis of existing marketplace technology of the group in 2020

— Repeat script, stock availability at local pharmacies, pick-up and 2 hour delivery as core functions

Zur Rose Group

Page 40: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Case study - Fully digital eRx process in Techniker Krankenkasse pilot project

Source: https://das-erezept.de/; Watch the video at: https://youtu.be/Cpu45PYS52o

— Techniker Krankenkasse established fully digital eRx process from physician to patient to pharmacy to insurance company

— eRx already issued

— Proof of concept

40

eRx opportunity

Page 41: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Integration & synergies

Zur Rose Group

Page 42: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Acquisition strategy leads to market share of 37% in Germany

Source: EHI Retail Institute Note: Size of the bubble indicates company size based on transaction consideration but not sized to scale

Integration and synergies

Dutch e-commerce pharmacy

2017

Top 10 German e-commerce

pharmacy

2017

#3 German e-commerce

pharmacy

2018

#7 German e-commerce

pharmacy

2018

42

Page 43: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Brands

Target picture One brand

Target 2020 Branding strategy

Logistics

Target picture One logistics hub

for Germany

Target 2020 Expansion of Heerlen site

IT Platform

Target picture One unified platform

Target 2020 Launch eRx marketplace in

Germany

Organisation Culture

Target picture

Shared DNA and vision

Target 2020 Expansion of

management team

Zur Rose Group

Zur Rose Group integration strategy – a combination of four pillars

43

Integration & synergies

Page 44: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Key additions to the German management team to address growth and operational excellence

44

— Integration of medpex founders into segment leadership after Earn-out settlement

— Ex-Amazon logistic manager Gschaider to take over COO Group and Germany role

— Marketplace specialist Dr. Malte Dous to lead the eRx marketplace build-up in Berlin

Marketing Frank Müller

Operations Bernd Gschaider

Technology Tobias Kindlieb

Integration Ulrich Spindler

Marketplace Dr. Malte Dous

Integration & synergies

Page 45: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

DocMorris

apo-rot

Scaling up Heerlen site

45

2020 initiatives:

— Increase capacity in existing distribution center

— Further integration steps

— Launch of installation of warehouse automation in the new distribution center

Integration & synergies

Page 46: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

E-Health Ecosystem

Zur Rose Group

Page 47: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group 47

E-Health Ecosystem

#1 E-Commerce Pharmacy in Europe

Become the “E-Health Ecosystem of Europe“

Sell Rx, OTC, beauty and personal care products

Deliver solutions and services in addition to

products

Today Tomorrow

Focus on transactional business

Ensure the efficacy of pharmaceuticals with the help of digital solutions

Zur Rose Group

Page 48: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Technology powerhouse

Media

Multi-Category

E-Commerce & Cloud

Computing

Bookstores

Music Streaming

Service

Music (CDs)

Content Streaming Service

Video Rentals

Online Accomo-

dation Marketplace

Hotels / Landlords

On-Demand Transpor-

tation & Food Delivery

Taxis

E-Health Ecosystem

Brick-and- mortar

pharmacies

Online- Search Engine

Online Book Retail

Music Downloads

Video on Demand

Travel Booking Websites

Ride- Hailing Service

e-Commerce pharmacies

48 Zur Rose Group

Taking healthcare where retail, entertainment, travel and mobility have already gone

E-Health Ecosystem

Page 49: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Zur Rose Group

The opportunity to evolve into the E-Health Ecosystem in Europe is now

Patient

► Best positioned to bring best-in-class solutions to people's livesl

E-commerce pharmacies

Brick-and- mortar

pharmacies

Disease specific care

solutions

Connected devices

Social media

platform

Home Care /

Telemedicine

eRx/ e-commerce

pharmacy

49

E-Health Ecosystem

Page 50: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group 50

From today’s transactional business…

…to a technology and data-driven

leader

E-Health Ecosystem

Zur Rose is building on existing assets to evolve its core business

Zur Rose Ecosystem

Core

Marketplace & platforms

Note: Displayed logos are showing examples of current and potential partners Zur Rose Group 50

Page 51: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group 51 Zur Rose Group

Large and quickly growing team in Barcelona, Berlin and Zurich leading the tech development for the Group

Investing in technology

—3 great Tech Hubs Berlin, Barcelona, Zurich(1) —Agile culture and continous deployment —150+ employees from 20 nationalities —Tech background: software engineers, data scientists, UX designers

and product managers —Product focus: marketplaces, eRx, digital health platforms

Notes: 1 Winterthur, canton of Zurich

Page 52: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Financials

Zur Rose Group

Page 53: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

4.3

7.0

1.7

FY 2018 FY 2019

Active customers1

in millions Site visits3

FY 2018 FY 2018 FY 2019 FY 2019

(5.1%)

81% FY 2018

Repeat order rate2

79% FY 2019

Notes: Figures reflecting performance of entire business regardless of consolidation progress of the acquired businesses; all numbers reflecting the performance in the last twelve months period ending 31 December 2018 and 31 December 2019 respectively | 1 Customers placing an order within the past twelve months | 2 Share of orders from existing customers in relation to total number of orders | 3 Number of website visits | 4 Basket size equals average value of the purchase per order | 5 Number of orders per active customer and year

Basket size4

in EUR

+61.0%

(6.7%)

Order frequency5

in #

146m FY 2018

216m FY 2019

53

B2C & Marketplace Addition via acquisitions

KPIs

Group KPIs B2C & Marketplace

2.6 2.4 61 57

Page 54: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Growth strategy accelerating sales development

in CHFm

Zur Rose Group

879.5 982.9

1207.1

+224.2 (+22.8%)

+103.4 (+11.8%)

29.7 73.7 27.2 188.0

2016 2017 2018 Germany Switzerland Germany Switzerland

9.0

+18.0% +5.4% +38.9% +6.3% n.a.

Rest of Europe

54

FY 19(1) +30.0%

Note: 1 FY 2019 sales growth rate incl. medpex

Financials

Page 55: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Group sales grew 30%

1207.1 1568.7

26.3

304.5

+361.6 (+30.0%)

Switzerland FY 2018 Germany incl. medpex(1)

FY 2019 incl. medpex(1)

30.8

+5.0% +45.4% n.a.

Europe

Note: 1 medpex sales not yet consolidated 55

in CHFm

Financials

Page 56: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

In CHFm

FY 2018(1)

%

FY 2019

%

Sales incl. medpex 1‘568.7

Sales 1‘207.1 1‘355.5

Gross profit 191.2 15.8 208.7 15.4

Personnel expenses -93.7 -7.8 -117.5 -8.7

Marketing expenses -41.3 -3.4 -53.2 -3.9

Other operating income & expenses -70.3 -5.8 -51.8 -3.8

EBITDA -14.0 -1.2 -13.8 -1.0

EBIT -32.9 -2.7 -45.7 -3.4

Net income -39.1 -3.2 -52.4 -3.9

Income statement

56 Note: 1 restated

Financials

Page 57: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Convertible Bond

Convertible Bond issuance increasing financial flexibility and autarchy

Fund accelerated roll out of our eRX solutions and European growth initiatives

Invest in platform and ecosystem partnerships

57 57

Rapidly adjust to the significantly increased levels of demand since the beginning of the Covid-19 crisis

General corporate purposes

Broaden our customer base through organic expansion as well as potential acquisitions

Page 58: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Financial outlook

Zur Rose Group

Page 59: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Financial outlook

Current developments in the markets are creating very strong momentum

As the strategic focus is shifting from pure OTC growth to eRx, management targets sales increase of around 10 per cent in 2020 (including medpex's total annual sales) and as a consequence overproportional Rx growth acceleration starting 2021.

The aim is to break even in 2020 at the EBITDA level after adjusting for expenditure on additional growth initiatives, especially in electronic prescriptions and European opportunities.

59 59

The medium-term target for the EBITDA margin after adjusting for growth initiatives is around 8 per cent, with revenue in excess of CHF 3 billion.

Implementing the healthcare ecosystem will generate further relevant EBITDA potential over the long term.

Any effect of the Covid-19 virus on the business is not reflected in the outlook

Page 60: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

~8%

Outlook

Mid-term financial targets – path to profitability

60

Notes: 1 including personnel and distribution expenses Absolute figures in CHFm % of sales

209 15% -159 -12% -14 -1% -39 -3% -53 -4%

2019 1569

~240 Mid-term 3bn

2-3% run-rate 1569 31-46

60

Lower picking costs Organisational

synergies

Lock-in marketing

Shift towards higher margin eRx &

Ecosystem business

Sales Gross margin Variable costs(1) Marketing Other expenses EBITDA

Sales Gross margin Variable costs(1) Marketing Other expenses EBITDA

Increasing OTC margin

29 2%

One-off Gross margin Variable costs(1) Marketing Other expenses EBITDA Sales

Increased marketing efficiency

Page 61: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Contact information

Walter Oberhänsli

Founder, Group CEO

[email protected] +41 58 810 11 49

Marcel Ziwica

Group CFO

Page 62: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

2019 2018(1) 2017

CHF m % CHF m % CHF m %

Sales 1355.5 100.0 1207.1

100.0

982.9

100.0

Cost of goods (1146.9) (1015.9)(2) (836.3)

Other income 42.0 3.1(2) 9.7

Personnel expenses (117.5) (8.7) (93.7) (7.8) (78.3) (8.0)

Marketing expenses (53.2) (3.9) (41.3) (3.4) (33.7) (3.4)

Distribution expenses (41.9) (3.1) (33.1) (2.7) (26.6) (2.7)

Administrative expenses (34.9) (2.6) (24.9) (2.1) (27.4) (2.8)

Rent expenses (4.0) (6.0) (4.2)

Fair Value adjustment (2.9) (1.5)

Other operating expenses (10.1) (7.9) (7.3)

EBITDA (13.8) (1.0) (14.0) (1.2) (21.2) (2.2)

D&A (31.9) (18.9) (17.1)

EBIT (45.7) (3.4) (32.9) (2.7) (38.3) (3.9)

Financial result (4.4) (5.7) 1.8

EBT (50.1) (3.7) (38.5) (3.2) (36.5) (3.7)

Income tax expenses (2.3) (0.6) 0.2

Net income (52.4) (3.9) (39.1) (3.2) (36.3) (3.7)

Income Statement

Zur Rose Group financials

62 Note: 1 restated 2 Advertising allowances included in the cost of goods

Page 63: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group Note: 1 See note 6 change in consolidation scope of the financial statements 2018 | 2 Includes investments in associates and JVs, non-current financial assets and deferred tax assets | 3 Includes other payables, tax payables, accrued expenses and short-term provisions

31 Dec 2019 31 Dec 2018 31 Dec 2017 restated (1)

CHF m % CHF m % CHF m %

Cash and cash equivalents 204.7 230.7 107.8

Current financial assets 0.2 0.2 0.2

Trade receivables 126.7 92.3 84.0

Other receivables & prepaid expenses 25.8 24.2 22.3

Inventories 70.6 69.4 59.3

Current assets 428.1 43.2 416.7 57.4 273.5 59.2

Property, plant & equipment 77.1 34.3 29.7

Intangible assets 465.3 264.6 147.6

Other assets(2) 21.3 10.9 11.0

Non-current assets 563.7 56.8 309.8 42.6 188.3 40.8

Total assets 991.7 100.0 726.5 100.0 461.8 100.0

Current financial liabilities 87.4 3.5 10.4

Trade payables 92.1 83.1 75.3

Other payables & accrued expenses(3) 33.1 32.3 33.4

Short-term liabilities 212.6 21.4 119.0 16.4 119.1 25.8

Non-current financial liabilities 38.1 30.6 32.0

Bonds 312.1 114.1 0

Pension liabilities 15.2 13.7 13.0

Deferred taxes & long-term provisions 8.2 5.5 3.5

Long-term liabilities 373.6 37.7 163.9 22.6 48.5 10.5

Equity 405.5 40.9 443.6 61.1 294.2 63.7

Total equity and liabilities 991.7 100.0 726.5 100.0 461.8 100.0

Balance Sheet

Zur Rose Group financials

63

Page 64: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

2019 2018(1) 2017

CHF m

Net income (52.4) (39.1) (36.3)

D&A 31.9 18.9 17.1

Non cash items financial result (2.2) 3.2 (4.6)

Non cash income and expenses (35.3) 3.4 3.6

Income taxes paid 2.3 0.6 (0.1)

Change in trade receivables, other receivables and prepaid expenses (37.3) (12.2) (13.1)

Change in inventories (3.4) (10.3) 1.0

Change in trade payables 13.5 4.1 6.4

Change in provisions 0.4 (1.8) 3.8

Cash flow from operating activities (82.6) (33.2) (22.2)

Acquisition & Sale of subsidiaries, net (103.1) (108.6) (40.9)

Purchase of property, plant and equipment (10.4) (10.3) (5.1)

Acquisition of intangible assets (31.1) (21.2) (16.6)

Investments/ (disposal) of financial assets 1.4 (0.2) 0.3

Cash flow from investing activities (143.2) (140.3) (62.2)

Proceeds from capital increases 0.5 191.1 222.4

Transaction costs of capital increase (0.3)

Increase in financial liabilities 205.0 114.1 0.0

Repayment of financial liabilities (5.0) (1.8) (56.1)

Purchase of treasury shares (0.0) (6.4) (0.4)

Cash flow from financing activities 200.2 297.1 165.9

Total cash flow (25.6) 123.6 81.5

Fx differences (0.5) (0.6) 1.1

Cash Flow Statement Zur Rose Group financials

64 Note: 1 restated

Page 65: Zur Rose Group · Source: IMS Health 2016, Sempora market study, 2017, Helsana Arzneimittelreport, 2016, pharmaSuisse, 2016, Zur Rose/DocMorris estimates | 1 2015, core European market

Zur Rose Group

Disclaimer

This presentation (the "Presentation") has been prepared by Zur Rose Group AG ("Zur Rose" and together with its subsidiaries, "we", "us" or the "Group") solely for informational purposes and has not been independently verified and no representation or warranty, express or implied, is made or given by or on behalf of any of the Group. Zur Rose reserves the right to amend or replace the Presentation at any time, and undertakes no obligation to provide the recipients with access to any additional information. Zur Rose shall not be obligated to update or correct the information set forth in the Presentation or to provide any additional information. Nothing in this Presentation is, or should be relied upon as, a promise or representation as to the future. Certain statements in this Presentation are forward-looking statements. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial consequences of the plans and events described herein. Actual results may differ from those set forth in the forward-looking statements as a result of various factors (including, but not limited to, future global economic conditions, changed market conditions, intense competition in the markets in which the Group operates, costs of compliance with applicable laws, regulations and standards, diverse political, legal, economic and other conditions affecting the Group’s markets, and other factors beyond the control of the Group). Neither Zur Rose nor any of its respective directors, officers, employees, advisors, or any other person is under any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak of the date of this Presentation. Statements contained in this Presentation regarding past trends or events should not be taken as a representation that such trends or events will continue in the future. This Presentation does not constitute or form part of, and should not be construed as, an offer or invitation or inducement to subscribe for, underwrite or otherwise acquire, any securities of Zur Rose, nor should it or any part of it form the basis of, or be relied on in connection with, any contract to purchase or subscribe for any securities of the Group, nor shall it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. This Presentation is not a prospectus and is being made available to you solely for your information and background and is not to be used as a basis for an investment decision in securities of Zur Rose or the Group.