Adorning today’s woman

IntroductionZuni caters to the need of the modern Indian woman, who has global aspirations and choices, without compromising on her traditions.

The brand provides fashion products – jewellery, bags, purses, wallets, belts and designer shoes - which are in line with global trends, at affordable prices.

Zuni focuses on expanding its reach within India from being a fashion jewellery retailer to one that provides a range of international fashion accessories.

Store Photos

Strong FoundationsZuni has strong foundations with a well-known and experienced parent company ‘Deepak Jewellers Private Limited’

About Deepak Jewellers Pvt. Ltd.

– Established in 1969– Employs over 250 skilled labourers– Have a distribution network of 1600 dealers pan-India – Indelible reputation in designing and manufacturing traditional Indian

jewellery. – Imports a range of accessories – Member of Gem & Jewelry Export Promotion Council

Strong FoundationsBeing in the fashion jewellery industry for over 40 years now, Deepak Jewellers Pvt. Ltd. has grown from being a quality conscious manufacturer, to exports & imports, trading and acquiring sole distribution rights for reputed international and domestic brands.

These activities are undertaken by other firms in the group, and include:

- Deepak Jewellers Private Limited - Deepak Jewellery Creations - Punjabi Products - Deepak Jewellers & Accessories Private Limited

Strong Foundations The booming retail fashion accessories market in India, and the absence

of a major organized retailer in the space inspired Deepak Jewellers Pvt. Ltd. to venture into this avenue; hence Punjabi Accessoriezz Private Limited (PAPL) was born.

PAPL promises to – - Deliver the best retail experience in fashion accessories to Indian consumers - Provide exclusive designs at most affordable rates - Create a brand that represents trust, exclusivity and affordability

Zuni came into being by incorporating the above strengths of PAPL and the vast experience of the industry, from Deepak Jewellers Pvt. Ltd.

AffiliationsWith the establishment of Zuni, its fashion accessories brand, the parent company PAPL has ventured into the retailing of fashion accessories through the store-in-store model on a pan India level.

Zuni has tied-up with retail industry majors including:

- Landmark Group, Dubai [Lifestyle Stores] - Tata Group [Westside] - Future Group [Pantaloons, Central] - JDS Apparels Group [Rituwears]

These tie-ups ensure greater visibility, expansion of operational presence and cater to a wide range of customer segments across the world.

Store Photos

Zuni’s Presence and Upcoming Stores

Demand for Fashion AccessoriesThe fashion accessories market is expected to witness a rise in demand due to:

- Rise in consumer spending: In the overall retail space, clothing and accessories have a share of 9.9%, valued at Rs 131,300 crore (India Retail Report 2009).

Increasing purchase power is likely to make India the fifth largest consumer market in the world by 2025 (McKinsey Global Institute).

- Fashion conscious youth: India is amongst the top three most brand conscious countries in the world (Nielsen Global Luxury Brands Study).

In organised retailing, clothing and fashion accessories have the largest market share, 38.1%, valued at Rs 29,800 crore (India Retail Report 2009).

With growing awareness of global trends and 72% of India’s population below the age of 40, the fashion accessories market holds huge potential.

Expansion plansThe brand’s knowledge of the Indian fashion market and customer preferences has resulted in a fast paced expansion and pan India presence.

With a strong presence in the fashion jewellery market, Zuni is now focused on expanding its product line with the introduction of other fashion accessories, including cosmetics and:

- Handbags & Purses - Wallets - Belts - Designer shoes

Vision 2015By the year 2015, Zunis vision is to bring about significant brand awareness in the fashion accessories market across socio-demographic segments in India.

As part of its ‘Vision 2015’ Zuni aims to:

- Become the largest fashion accessories retailer in India - Add 100 Zuni stores (30 company-owned, 70 franchisee outlets) located in across major cities and towns of India - Have 500 Zuni shop-in-shops within multi-brand retail stores - Venture into large-format (5,000-10,000 sq feet) one-stop stores offering jewellery, accessories and cosmetics under one roof

Management TeamThe brand is headed by experienced and talented individuals like:

Deepak Punjabi - A man of vision and innovation, he is the founder of Deepak Jewellers. A businessman with excellent industry acumen, he leads with a determined approach

Rajender Punjabi - Best known in the industry for profound business knowledge, he is an active director of the company

Kashyap Punjabi - A second generation entrepreneur, he manages the marketing division of the company

Karan Punjabi - A dynamic director with a creative bent of mind.

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