ZUM HANDELN GESCHAFFEN.

How METRO GROUP benefits from global standards.

Dr. Gerd Wolfram

September 26th, 2011, GS1 Industry & Standards Event Cologne, Germany

© METRO SYSTEMS GmbH 2011 2

METRO GROUP at a glance.

The most international wholesale company worldwide

Presence in more than 2,100 locations in 33 countries

Around 280,000 employees from almost 180 nations

Four sales divisions with leading positions

Metro Cash & Carry: self-service wholesale

Real: hypermarkets

Media Markt and Saturn: consumer electronics stores

Galeria Kaufhof: department stores

Successful DAX 30 enterprise

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Strategic value driver.

Innovation: new

technologies and concepts

for greater customer

orientation and efficiency

Efficiency: all structures

and processes are geared

towards efficiency

Customer orientation:

consistent focus on the

needs and shopping habits

of consumers and

businesses

Sustainability: social and

environmental responsibility

are incorporated into our

business practices

Internationalisation:

expanding in markets that

demonstrate growing

economic strength and

positive trends in purchasing

power

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Global standards as key business driver.

Retailing on international / multinational

scale

Global and regional customers and suppliers

Cross border business

Global / regional purchasing, planning

Multinational categories and products

Food Safety and traceability requirements

Enabling technologies

Harmonises processes and applications

Fast deployments and roll-outs

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Nearly 100 applications from ~ 240 strategic

applications with Master Data utilization.

METRO business solutions and applications Business solutions

eShops

Warehouse

Delivery

Store

Data Quality

monitoring & measuring

Scorecard

Category

management Goods transport &

entry procedure

Deviation

clearing

Condition &

remittance mgmt.

Master Data

management

Projects, Reporting

System integration

Sampling Miscellaneous Payment process Invoice Control Disposition &

Logistics

Article listing

Data Quality has impact on the entire Supply Chain

DQ

Gate

s

DQ

Gate

s

External data

provision & supplier

collaboration

Global Data

Synchronization

Content

Provider

Data crawling &

editorial service

Global

Standards

EDI

Electronic Data

Interchange

METRO data landscape ‘from Supplier to Customer’.

RFID

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Internationalisation.

MCC Vietnam

> 1.300 Supplier

~ 30.000 Articles

Efficiency Innovation Customer orientation Internationalisation Sustainability

Value driver

Maintenance of GS1 Keys in expansion countries

Our worldwide supplier base has more

than 60,000 active suppliers, with

3.1 mill. articles (app. 5 mill. GTIN´s).

Further expansion activities with

> 50 stores per year

Close cooperation with the local

GS1 Organisations to adopt global

GS1 Standards at local business

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Data Synchronisation.

Supplier/Seller

Retailer/Buyer GS1 Global

Registry™

Source

Data Pool

Recipient

Data Pool

GLOBAL DATA

SYCHRONISATION

NETWORK

From bilateral exchange to Data

Synchronisation

Additional potential of more than

3.000 suppliers identified

Consolidated action with all

major German retailers involved

to on-board supplier in 2011 and 2012

GS1 Germany and SA2 Worldsync providing the GDSN

platform for one of the largest country supplier

communities

Efficiency Innovation Customer orientation Internationalisation Sustainability

Value driver

GDSN Transformation Initiative Germany for FMCG

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EDI and transactional data.

EDI with EANCOM® messages is the

key transaction driver within METRO

GROUP

Accelerated usage of EDI transaction

messages between METRO and

Supplier and METRO internally

112 mill. p.A. documents exchanged

via EDI, 10 mill p.A. invoices on a

global scale

Consolidation of the Invoice

management into 3 global shared

service centre

Efficiency Innovation Customer orientation Internationalisation Sustainability

Value driver

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Classification systems and Category Management.

Simplify cross border category

management

Create transparency for

internal and external CM

Simplify Data Warehouse

analytics and cross country

comparison

Global alignment to one

terminology supports supplier

and retailer

GS1 Germany migrates from

SWK to GPC

Efficiency Innovation Customer orientation Internationalisation Sustainability

Value driver

GXS

ECR AT

IFLS5

CBL

JILCFS

GS1ES

GS1PL

There is one global classification scheme needed not 30 local one's to:

SWK

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RFID-based EAS – A Key to Boost Adoption.

Proven superior performance

Works on more products than

conventional EAS – way beyond

apparel

RFID upgrade kits available for existing

EAS gates

Easy to substitute conventional EAS

tags by RFID tags

Based on existing globally standardised

RFID technology

Efficiency Innovation Customer orientation Internationalisation Sustainability

Value driver

The next generation of EAS is ready:

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Future Vision – If your fridge talks to the iPhone.

One of the future challenges will be the seamless

integration of multi-channel communication with our

customers

No process barrier between the supply chain

partners due to global available standards

Standards supporting integrated processes

between all variations of platform types and

devices

Visibility of content and information of products

for consumers and regulatory bodies available

Innovation will simplify and excite the shopping

world for the customer

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•Global Standards are the

fundamental building block

for collaboration

along the value chain

© METRO SYSTEMS GmbH 2011 13

METRO SYSTEMS GmbH

Dr. Gerd Wolfram Managing Director

Metro-Str. 12

40235 Duesseldorf

Internet: www.metrogroup.de

Contact.