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ZTE RCS Solution With the rapid development of mobile broadband and smart terminals, various kinds of

OTT applications focused on instant messing have emerged. These OTT applications, based

on a free-of-charge policy and application innovation, attract a large number of users, creating

a huge impact on the SMS and voice services of traditional operators. To adapt to this new

market environment and defeat the competition, ZTE has given great importance to the CT-

to-M-ICT strategic transformation, and proposed the E2E 4G RCS integrated solution.

Inheriting the global accessibility of the telecom operator’s basic communication services and

carrier-class service quality, the ZTE RCS solution, by upgrading existing communication

egresses of call, SMS and address book, provides the new basic communication services

with comprehensive functionality and excellent experience, centering on "New call, new

message and new contact". In addition, it opens capabilities to explore various vertical

industries, break the closed loop of O2O, and reinforce the social functionality, which is the

new-generation mobile Internet market.

p Highlights

n E2E Complete Solution

ZTE provides the E2E RCS solution covering the RCS Native terminal, APP client, SDK,

RCS AS, IMS core network, capability openness GW, and extended applications.

n Fully NFV-Based Cloud Architecture

The ZTE RCS solution, based on

an advanced NFV cloud

computing architecture, realizes

service/hardware decoupling to

provide automated deployment

and elastic scaling of the service

network, which increases

resource utilization, speeds up the system response, greatly reduces the service

deployment period and capacity expansion period to help the operator reduce TCO and

guarantee smooth system evolution.

n Converged Messaging CMA

The ZTE CMA converged messaging solution supports convergence and interaction

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between the traditional messaging services (SMS, MMS, and VMS), Email, SN and

the RCS system. It assists the operator in evolving from the traditional messaging

services to the RCS service to achieve convergence of IT and CT messaging

applications, and thus protect the current investment.

n Enhanced Openness

The ZTE RCS solution, centering on the service engine capability, provides the RCS

capability openness GW complying with the GSMA specification to fully open the

system service capabilities. It supports rapid access of third-party applications

through the external interface, which helps the operator extend its business to

industrial, enterprise, and home applications, to explore vertical industrial applications

and build a mobile value-add ecosystem.

n Reinforced Egress

ZTE’s ZXSDP-based public account platform, built under the Internet mode, is

commercially mature and can support large-scale applications. It provides public

service accounts for individuals, service providers, merchants, and content providers,

which helps the operator build social portals, reinforce its egress advantages, boost

traffic consumption, and thus enhance user loyalty.

n Big Data

The ZTE GoldenData big data platform, provides precise user profiles based on

converged communication data, and implements big data mining to extract value

information to support the full life cycle user management, personalized marketing,

and precision marketing, for improving service quality.

n Constructing the biggest RCS 5.x commercial platform, the biggest IMS core

network platform, and the biggest NFV cloudization platform in the world

With the development of Operating Systems, terminals, chips and SDKs, as well as with

strong support from mainstream vendors and operators, the RCS industry value chain is

mature.

In the sound industry ecosystem, taking advantages of operators’ user accumulation over

decades and Internet OTT features, the ZTE RCS solution will achieve great success in any

large-scale commercial application.