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Porcelain Manufacture Jsc.ZSOLNAY
More than Art
More than Art
Bachar Najari (Factory owner)
It’s ZSOLNAY”
„It’s More than PorcelainIt’s More than Art
BudapestVienna
Prague
WarsawBerlin
Munich
Paris
PécsVenice
Rome
Milan
GenevaZagreb
Kiev
HistoryThe Zsolnay brand has stood for tradition, individuality, artistic value, and constantrenewal for over 160 years. Throughout its long history, it always managed to createsomething new and of fundamental importance to the current era. It has playeda pioneering role both technologically and with regard to artistic techniques, andmanaged to attract the most renowned contemporary scientists, artists, and architects.
The story of Zsolnay Porcelain Manufacture Jsc. started in Pécs, in the year 1853. It wasthen that Miklós Zsolnay bought the hard tile manufactory of Lukafa (next to Pécs) and gave it to his son, Ignác Zsolnay. The little ceramic workshop moved to Pécs, to the exact current location where the factory is still exists, The workshop that Ignác Zsolnay led for 10 years had rudimentary equipment, and was designed to utilise manual power. It employed impoverished potters (around 8 to 10 of them) who had produced their wares for the local market, and were unable to compete with mass-produced goods. The company made stonewaredishes, architectural ceramics, and water pipes.
The workshop was struggling with lack of capital, development, and automation, and it had all but failed in the face of stiff competition on the market. It was saved from being sold off at an auction by Ignác’s brother, Vilmos Zsolnay, who took over the company in 1865, after spending a year as a silent partner. After that, this little workshop developed into aworld-famous factory only in 13 years. In the mid-1870s, the company had between 15 and 20 labourers. The main driving forces behind its development were foreign experts and the Zsolnay family.
Both Vilmos and his children, Teréz, Júlia, and Miklós took an active part in improvingthe quality of the products, expanding their range, and establishing and maintainingcustomer relationships. Experimentation and development became continuous,and the workshop became so much a part of the family’s life that they even builttheir own homes on the premises. Thanks to their relentless efforts, the perfecttechnique, beauty of ivory glazing and high-fired decoration, the company sooncaught up with the best in contemporary ceramics industry, and became the first factory to produce artistic ceramics in Austro-Hungarian Monarchy.
The Hungarian and Persian style decorations designed by Teréz and Júlia Zsolnay in 1874 remained the most characteristic patterns used by Zsolnay until the end of the 1880s, and they boosted the reputation of Hungarian ceramics both within and without the country.Vilmos Zsolnay was the most important personality of the factory: only under 13 years he developed the most important ceramic factory of the Austro-Hungarian Monarchy from a little pottery workshop. In 1878 the products of the Factory won the Grand Prix on the World Expo in Paris, and Vilmos Zsolnay earned the French Legion of Honor. After his death, his son Mik-lós Zsolnay took over the management of the company in March 1900. He was a highly skilled and well-educated businessman who spoke several languages, and he redefined production in the factory to ensure maximum utilisation and to guarantee the maximum possible profit. Thanks to the new business he attracted, the Zsolnay factory managed to solidify its position on the domestic and international markets thanks to the addition of lucrative architectural ceramics and industrial porcelain products to range of the decorative pieces, which were less profitable.
Although 1,400 new patterns were developed between 1900 and 1902, along withseveral new forms and glazing, Miklós’s period of management was characterised bythe predominance of industrial production. By 1910, the production of artistic anddecorative objects received a lot less attention. To satisfy the demands of contemporaryinfrastructural developments, the factory focussed on the production of architecturalceramics, stoves, pipes, and insulation.
During World War I, the production of decorative objects and architectural ceramicsall but stopped completely. They were replaced by industrial porcelain, especiallyelectrical insulation, which was used by the army. The global economic crisis andimpoverishment that characterised the period after the war, along with the loss ofraw material resources as a result of the new political and customs borders had avery adverse effect on the Zsolnay factory. The problems were exacerbated by MiklósZsolnay’s illness, which was becoming increasingly more serious.
When Miklós died in 1922, the factory was taken over by his nephews, whom he hadadopted, and who had filled managerial positions for several years by then. The postwarperiod was characterised by slow development, a complete reorganisation, andthe systematic introduction of electrical machinery. This coincided with phasing outof porcelain-faience and the launching of the manufacturing of porcelain. The company’ssurvival was secured by converting to the production of porcelain, so porcelainkitchenware was soon added to the range of porcelain insulation products.
After the second world war, and the begining of the communist political period, in the first few years of government control, the primary focus was on renovating the buildings damaged in the war and ensuring the continuity of production. During the first five-year plan, the Factory lost it’s name: ‘Zsolnay’, and became the Porcelain Factory Nationalised Company of Pécs, as it was then known, made mostly industrial porcelain. Thanks to electrification and industrial development efforts, the production of utility and ornamental dishes was resumed in 1953, and the first steps towards designing a new kind of pyrogranitewere taken. In 1955, the stove and architectural ceramics businesses were revived.In 1963, the company lost its independent status, and was merged into the NationalCompany for Fine Ceramics under the name of Pécs Porcelain Factory.
The history of the factory complex is intertwined not only with those of a city rich in historical and cultural tradition and of an exceptionally talented family, but also of the whole of Hungary. The name of the Zsolnay Family and the depiction of the five towers after which the city was named in the Middle Ages have become known and recognised all across Europe and around the world during the periods when industry and commerce were not restrained by borders, social and economic development were inspired by a desire for progress, and the unobstructed blossoming of culture and the arts. With it’s amazing history, and importance in art and culture of Hungary, in 2014 Zsolnay Porcelain Manufactue Jsc. has awarded by the state of Hungary with the highest price, Zsolnay became a HUNGARICUM!
EosinThis is Zsolnay’s most unique and inimitableproduct and glazing technique. Every objectis unique and irreproducible.Eosin was developed from the early 1890s by Vilmos Zsolnay, with the help of Lajos Petrik, the Principal of the Industrial School of Budapest, and of Vince Wartha, a Professor at the Universityof Technology. The name derives from theGreek “eos” (flush of dawn), in reference to thevivid red colour of the end-product. In additionto a range of eosin colours, several finishingtechniques were also developed at the ZsolnayFactory, including hand-painting, etched, andmarbled. Eosin products were first produced in1893. The technology of making this colourfuland iridescent glaze is a closely guarded secretto this day. It is used to create decorative objects and buildingornaments of various sizes. As the birthof eosin coincided with the emergence of artnouveau around the turn of the 19th and 20thcenturies, the new forms and decorative motifswere used to full effect by world-famous artistssuch as Sándor Apáti Abt, Lajos Mack, GézaNikelszky, and József Rippl-Rónai, who createdsome truly astounding works of art using thistechnique.
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EosinThe Luxury Gifts
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PorcelainOur decoratice porcelain objects and wonderfultablewares are easily recognised by their ivorycolour. They are made using a unique and plasticdecoration technique, burnt at a very hightemperature. Vilmos Zsolnay was inspired by the fine material of Chinese porcelain and the richness of the colours of their glazing. He was committedto refining the base materials, and spent yearssearching for new substances and experimentingwith innumerable kinds of glazing. Hedeveloped a new, softer glazing, and a noveldecoration process to match it. The rich coloursof the motifs used to decorate the body of theobjects, originally made of „porcelain-faience”and covered with a soft porcelain coating.This technolgie was and still unique in the world. This technique is also characterised by a plasticityto its decorative motifs, achieved as a resultof the colouring mixed into the porcelain glazing.While these items were originally made of porcelain-faience, they are now made exclusively out of porcelain, using the same original painting techniques. For the development of the porcelain glazing technology, Vilmos Zsolnay has been awarded the french Legion of Honour in 187
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PorcelainTableware
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62PatriziaGucciPatriziaGucci9170/0224/0225
Plate set: 24 piece / salmon: 10210917002241 / black: 10210917002251 Serving set: 4 piece / salmon: 10213917002241 / black: 10213917002251Salad service: 7 piece / salmon: 10215917002241 / black: 10215917002251Mocha service: 9 piece / salmon: 10221917002241 / black: 10221917002251Tea service: 7 piece / salmon: 10231917002241 / black: 10231917002251
By a unique collaboration with Patrizia Gucci, the italian writer, desginer and painter, the member of the famous Gucci family, we create this exclusive and elegant tableware for the most important and joyful ocassions of our life.
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64PatriziaGucciPatriziaGucci9170/8498Gold Collection
Plate set: 24 piece / 302109170084981 Serving set: 4 piece / 302139170084981Salad service: 7 piece / 302159170084981Mocha service: 9 piece / 302219170084981Tea service: 9 piece / 302319170084981
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66PatriziaGucci9170/8499
PatriziaGucciPlatinum Collection
Plate set: 24 piece / 302109170084991 Serving set: 4 piece / 302139170084991Salad service: 7 piece / 302159170084991Mocha service: 9 piece / 302219170084991Tea service: 9 piece / 302319170084991
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68Rippl-RónaiRippl-Rónai 0287/215
Plate set: 18 piece / 302160187002151 Mocha service: 9 piece / 302210187002151Tea service: 9 piece / 302310187002151
This decoration is redesigned after the original (1898) plans of József Rippl-Rónai (1861-1927), who worked and lived in Paris alongside inter alia with Gauguin, Toulouse Lautrec, Cezanne and brought the new wave of modern art to Hungary, and became the most famous and important Hungarian Post-Impressionist and Art Nouveau painter.
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70Rippl-RónaiRippl-Rónai0187/8648
Plate set: 18 piece / 302160187086481 Mocha service: 9 piece / 302210187086481Tea service: 9 piece / 302310187086481
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72Venetian VelvetVenetian VelvetPlatinum 0191/3359
Dinner service: 24 piece / 102020191133591 Mocha service: 9 piece / 102210191033591Tea service: 9 piece / 102310191033591Cake service: 7 piece / 102440191033591
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74Four seasonSpring Collection9100/178
Dinner service: 25 piece / 302019100001781Mocha service: 9 piece / 302219100001781Tea service: 9 piece / 302319100001781Cake service: 7 piece / 302449100001781Sandwich service: 7 piece / 302459100001781Salad service: 7 piece / 302419100001781
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76Four seasonSummer Collection9100/183
Dinner service: 25 piece / 302019100001831Mocha service: 9 piece / 302219100001831Tea service: 9 piece / 302319100001831Sandwich service: 7 piece / 302459100001831Salad service: 7 piece / 302419100001831
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78Four seasonAutumn Collection9100/176
Dinner service: 25 piece / 302019100001761Mocha service: 9 piece / 302219100001761Tea service: 9 piece / 302319100001761Sandwich service: 7 piece / 302459100001761Salad service: 7 piece / 302419100001761
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80Queen ElizabethSissy Collection9100/144
Dinner service: 25 piece / 302019170001441Mocha service: 9 piece / 302219100001441Tea service: 9 piece / 302319100001441Sandwich service: 7 piece / 302459170001441Salad service: 7 piece / 302419170001441
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82DistanceDistance9100/3274
Dinner service: 25 piece / 202019100032741Mocha service: 9 piece / 202219100032741Tea service: 9 piece / 202319100032741Cake service: 7 piece / 202449100032741Sandwich service: 7 piece / 202459100032741Salad service: 7 piece / 202419100032741
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84OliveOlive9100/3290
Dinner service: 25 piece / 202019100032901Mocha service: 9 piece / 202219100032901Tea service: 9 piece / 202319100032901Cake service: 7 piece / 202449100032901Sandwich service: 7 piece / 202459100032901Salad service: 7 piece / 202419100032901
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86PhoenixPhoenix9100/7005
Dinner service: 25 piece / 302019170070051Mocha service: 9 piece / 302219100070051Tea service: 9 piece / 302319100070051Cake service: 7 piece / 302469170070051Sandwich service: 7 piece / 302459170070051
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88ButterflyButterfly9335/026
Dinner service: 25 piece / 302019335000261Mocha service: 9 piece / 302219335000261Tea service: 9 piece / 302319335000261Cake service: 7 piece / 302449335000261Sandwich service: 7 piece / 302459335000261Salad service: 7 piece / 302419335000261
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90CornflowerCornflower9335/059
Dinner service: 25 piece / 302019335000591Mocha service: 9 piece / 302219335000591Tea service: 9 piece / 302319335000591Cake service: 7 piece / 302449335000591Sandwich service: 7 piece / 302459335000591Salad service: 7 piece / 302419335000591
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92Baroque 1.Baroque 1.9335/6026
Dinner service: 25 piece / 102019335060261Mocha service: 9 piece / 102219335060261Tea service: 9 piece / 102319335060261Cake service: 7 piece / 102449335060261Sandwich service: 7 piece / 102459335060261Salad service: 7 piece / 102419335060261
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94Baroque 2.Baroque 2.9335/9257
Dinner service: 25 piece / 102019335092571Mocha service: 9 piece / 102219335092571Tea service: 9 piece / 102319335092571Cake service: 7 piece / 102449335092571Sandwich service: 7 piece / 102459335092571Salad service: 7 piece / 102419335092571
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96Pompadour I.Pompadour I.9335/6100
Dinner service: 25 piece / 202019335061001Mocha service: 9 piece / 202219335061001Tea service: 9 piece / 202319335061001Cake service: 7 piece / 202449335061001Sandwich service: 7 piece / 202459335061001Salad service: 7 piece / 202419335061001
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98Pompadour III.Pompadour III.9335/6074
Dinner service: 25 piece / 202019335060741Mocha service: 9 piece / 202219335060741Tea service: 9 piece / 202319335060741Cake service: 7 piece / 202449335060741Sandwich service: 7 piece / 202459335060741Salad service: 7 piece / 202419335060741
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PorcelainThe Luxury Gifts
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PirograniteIn the territory of the Austro-Hungarian Monarchy and the surrounding Central European Countries a lot of buildings erected in the late 19th and early 20th centuries, typically built in art nouveau style, were decorated using Zsolnay ceramic products. To this day, they bear silent witness to the durability of pirogranite. „Pirogranite” refers to a range of ceramics developed by the Zsolnay company in the early 1880s. The name is a combination of ‘pyro’, which refers to the high temperature at which the products are burnt, and ‘granite’, which signifies durability. This hard material resists acids and sub-zero temperatures, which means that it can endure damp, cold, and the polluted city air. As a result, it is ideal for decorating buildings, roof tiling, and making ornamental objects to be displayed indoors or outdoors as well, or producing stoves and fireplaces.
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More than Art
Contact:
Zsolnay Porcelain Manufacture Jsc.37th. Zsolnay Vilmos street, Pécs
Hungary, 7630Tel: +36 (72) 510-272
Fax: +36 (72) 510-272/604E-mail: [email protected]
www.zsolnay.hu
Swiss Art Ltd.Zsolnay Showroom
1072 Budapest, Rákóczi street 4-6.Tel.: +36 1 328-0078
E-mail: [email protected]