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BY
NAGARJUNA NAGILLA
CONTENTS
INTRODUCTION OBJECTIVE ABOUT THE PRODUCT BUDGET DISTRIBUTION MEDIUMS SELECTED ADS FOR PARTICULAR MEDIUM ROI CALCULATION SUMMARY
SARTAJMEHTA SATISH MANI KAVINDRA MISHRA
FOUNDERS OF ZOVI.COM
CEO OF THE ZOVI
MANISH
CHOPRA
INTODUCTION
ZOVI.COM was founded in the year 2010 .It is an apparels and accessory online website for both men and women
Main idea of launching Zovi website is making local Brands of accessorys and apparels available at reasonable cost compared to offline retailers.This is the main concept of zovi.com
ZOVI’S CONCEPT
ZOVI first started selling of shirts and belts online.
Later it expanded its selling to women accessories then scaling up of zovi products took placed.
AQUISTION:Zovi acquired inkfruit in 2013
PRODUCTS WHICH ZOVI.COM SELLS
MEN WOMENSHIRTS WESTERN
WEAR
POLOS ETHENIC WEAR
TEES HANDBAGS
BOTTOM ACCESSORIES
FOOTWEAR FOOTWEAR
ACCESSORIES WINTER WEARS
WINTER WEARS
Rating of zovi.com
According 2013 top 30 ecommerce sites zovi.com
Stood at 23rd place.According to latest Alexa.com ranking:Flipkart occupied 7th positionJabong occupied 12th positionAmazon occupied 13th positionSnapdeal occupied 16th positionMyantra occupied 17th positionEbay occupied 20th position Zovi.com occupied 57th position.
The main competitors of zovi.com are as follows
Flipkart Jabong Amazon Snapdeal Myntra ebay
According to alexa
bounce rate page per view daily time on site
0
10
20
30
40
50
60
flipkartjabongamazonsnapdealmyntraebayzovi
People coming to google before coming to website
flipk
art
jabo
ng
amaz
on
snap
deal
myn
traeb
ayzo
vi0
5
10
15
20
25
30
35
Column1
People coming to fb before coming to website
flipk
art
jabo
ng
amaz
on
snap
deal
mya
ntra
ebay
zovi
012345678
According to alexa.com
Searches for zovi.com is very less (9.4%) Hence text advertisment, display
advertisement isRequired on SEARCH ENGINE to make it
move to topPosition.Maximum of the customers comes from
facebook afterSearch engine. Hence facebook should be
used in allAspects to gain top aspects.
OBJECTIVE
The main objective of the project is to Brand awarness – facebook engagement Sales of the products- fb (click through website) Google text ads and display ads
About the product:
The products choosens are apperals (upto independence day only)
The products choosen are footwear’s for both men and women.
BUDGET ALLOCATION
TEXT ADVERTISEMENT - 40k DISPLAY ADVERTISEMENT- 30k FACEBOOK ADVERTISEMENT- 30k
ENGAGEMENT IN FACEBOOK
CLICK THROUGH WEBSITE IN F.B
GOOGLE TEXT ADS
GOOGLE DISPLAY ADS
ROI CALCULATION (fb)
Money placed on fb 30,000 ON fb ctw reached 18,80,000 Expecting people viwed 18,80,00 Expecting sale of 10% on 18,80,00 i.e
9,00,000.Through fb.
SUMMARY
The key finding outs from this project are zovi.com website need to be improved as we seen its bounce rate is pretty high.
Brand awarness for zovi.com should be created
Lot of search ads should be created as it as less people coming from google search engine.
