Embed Size (px)
DESCRIPTION
ZOOM HYPERFLIGHT Premium. Be the best basketball player with Nike Zoom Hyperflight Premium. !!!Buy Now!!!. Lightweight. Durable. Comfortable. Simply AMAZING. Basketball shoes Lightweight Durable Comfortable Help in Jumping. Aspects of my product. Ads Techniques. - PowerPoint PPT Presentation
Citation preview
Be the best basketball player with Nike Zoom Hyperflight Premium
ComfortableDurableLightweight
Simply AMAZING
!!!Buy Now!!!
*Aspects of my product
*Basketball shoes*Lightweight*Durable*Comfortable*Help in Jumping
ADS TECHNIQUES• Association: picture of Michael Jordan, the shoes, the universe & the basket
• Call to Action: “!!!Buy Now!!!” & “Just do it”
• Claim: “Lightweight” “Durable” “Comfortable”
• Hype: “Simply AMAZING”
• Must-have: “Be the best basketball player with Nike Zoom Hyperflight Premium”
• Testimonial &Endorsement: picture of Michael Jordan
TARGET AUDIENC
E&
PURPOSE
• Age: about 14-20
• Gender: Male
• Hobby: Basketball
I used association because it can be applied to all range of target audience and it is always effective.
I used Call to Action because I think that it is a new technique to this certain target audience
I used Claim because it helps capturing attention and interest since it is describing the new features.
I used hype because it does the same thing as claim: capturing attention and interest
I used must-have because it is something really useful to students at school since almost everything they do is to be popular and get fame.
Works Cited
Care2Play. Black History Athlete of the Week: Michael Jordan. Digital image. Care 2 Play Sports. Care 2 Play Sports, 19 Feb. 2013. Web. 08 May 2013. <http://care2playsports.com/?p=264>.
Dunnco. Path To Iconic Brand Status. Digital image. Dunn&Blog. Dunn&blog, 27 Feb. 2013. Web. 09 May 2013. <http://dunn-co.com/blog/tag/nike/>.
Nike Zoom Hyperflight Premium Superhero Lebron. Digital image. Osneaker. Osneaker, n.d. Web. 08 May 2013. <http://osneaker.com/nike-basketball/nike-zoom-hyperflight-premium-superhero-lebron.html>.
NIKE ZOOM HYPERFLIGHT SNEAKER. Digital image. JimmyJazz.com. Jimmy Jazz, n.d. Web. 08 May 2013. <http://www.jimmyjazz.com/mens/footwear/nike-zoom-hyperflight-sneaker/587561001?color=Green>.
The Universe. Digital image. The Universe. Fanpop, Inc., n.d. Web. 08 May 2013.<http://www.fanpop.com/clubs/the universe/images/10732217/title/universe-photo>.
