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Zomato buys Urbanspoon
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‘Zomato Buys Urbanspoon For $52 Million To Enter US’
Source : Times Of IndiaDated 12th January 2015 by
HARI HARA SUDHAN R
Importance & Relevance
• Indian Company Acquiring Foreign
company
• $ 52 Million
• e-Restaurant Discovery Guide
• Eating Out : Consumer Trend
Contents• Company profile
• video
• Why this acquisition
• Analysis
• chart
• SWOT analysis
• conclusion
Company profile
Founded on 2008 2006
Founded By Deepinder Goyal Patrick O’Donnell
Headquarters New Delhi Washington
Employers 11000 2500
Serves 22 countries 7 countries
ZOMATO URBANSPOON
Video
Why This Acquisition?• To Enter US, Canada, Australia
• To Leverage Local Insight & Experience
• To Expand Overseas By This Fiscal
• To Outsmart Competition
• To Build Largest Resource
Analysis• Increasing India's value to the global
level• Creating large chain of e-restaurant Service• Creating employment opportunities• Attracting global customers with providing
local taste
SWOT Analysis
Strengths Innovative
Culture, Financial Leverage,
Technology
Weakness High Staff Turnover
Opportuni-ties
Emerging markets,
International Expansion
Threats Competitor
conclusion • To Be A Global Consumer Brand
• To Effectively Use Latest Funding
• To list The Company On Fortune 500
• To Expand To 50 More Countries