Embed Size (px)
Citation preview
Yingwen Zeng 4600N Clarendon Ave 603 Apt 60640 Chicago IL ▪ 3128890082▪ [email protected] Education Northwestern University Evanston, USA Master Science of Communication, GPA:3.93/4.0 September 2016 Nankai University Tianjin, China Bachelor of Economics, GPA: 3.4/4.0 June 2015 Experience LimeGreen Moroch Chicago, USA Marketing Analyst Jun. 2016 - Sep. 2016 • Developed and tracked critical strategies, driving volume and profit growth through analytical planning and data-driven
decisions for clients. • Performed analysis to help formulate and define potential marketing initiatives, assisting in implementation, measuring
results, and providing actionable recommendations based on outcomes. • Extensively collaborated with the internal planning and creative teams to deliver thought-provoking campaigns that
help to solve the communication barriers between the brand and the intended target audience. • Assisted to manage overall account financials including production budgets, monthly financials. Tianjin Daily Group Tianjin, China Reporter for New Financial Observer Jan. 2014 - Mar. 2014 • Participated in weekly editor’s meeting and perspective analysis based on daily news cycle and current economic events • Collated reporting material and sought relevant data related to current stock market prices and industry trends • Conducted interviews and drafted news releases related to economic data and local economic issues Liantou Land Property Company Shenzhen, China Marketing and Planning Department Intern Jun. 2013 - Dec. 2013 • Conducted analysis of marketing campaigns (digital and traditional) through customer segmentation and profiling,
design of experiment, and data mining. • Used customer behavior, industry, vendor and competitive data to identify key trends and uncover root causes of
performance and to make proposals to drive the business. Projects Kia Forte Creative Strategy Jun. 2016 - Sep. 2016 • Accomplished a marketing research includes an analysis of the data Kia Motors provides regarding their
current/acquisition consumers, as well as relevant competitive analysis. • Applied the principles of Experiential Activation Model (EAM) to evaluate sponsorship/event opportunities and
proposals for the Kia brand. CureAccelerator.com Strategic Communication Plan Mar. 2016 - Jul. 2016 • Conducted on-line survey targeted on different users and analyzed data collection to generate strategies to boosting the
platform, increasing awareness and commitment on drug repurposing research. • Developed and manage marketing mix models to determine optimal allocations of marketing investments Lao Sze Chuan Marketing Venture Plan Sep. 2015 - Dec. 2015 • Generated the executive marketing plan for the restaurant based on marketing research on marketing challenges,
customer insights, industry foresight, sustainable competitive advantage and brand value position • Conducted assumption experiments to predict results and analyzed financial implication to grow the wedge. Market research and analysis on public housing Jun. 2014 - Jul. 2014 • Designed the questionnaire and interviewed workers, government officials and entrepreneurs in Chengdu City • Accomplished a economic report as policy suggestion based on the statistical analysis of the collected data. Additional Information Languages: Native in Chinese Mandarin, Cantonese; Proficient in English, conversational in Spanish Computer Skills: Microsoft Office, SPSS, Access, Excel, EViews, SQL, SAS, Python
