ZELARIP I A N T E

A green “journey”

History

FROM 1953 TO DATE "ZELARI PIANTE" HAS DISTINGUISHED ITSELF THANKS TO ITS GENUINE DESIRE TO GROW, DEMONSTRATING ITS

ENTREPRENEURIAL ABILITIES. THE OPERATIVE SYNERGY WITH THE OTHER COMPANIES OF THE ZELARI GROUP HAS ESTABLISHED AND

ACHIEVED A LEADING AND PROMINENT ROLE ON THE INTERNATIONAL MARKET.

Princess Grace and Prince Ranieri of Monaco with two holders

of the Zelari Company

Zelari Piante

AGRICULTURE, PLANTS, LANDSCAPING, AND BUILDINGS SECTORS, AVAILING ITSELF OF THE OPERATIVE SYNERGY OF THE

COMPANIES THAT COMPOSE IT, BASED ON INTERCOMMUNICATION BETWEEN THE VARIOUS AREAS OF ACTIVITY.

"ZELARI GROUP" IS MADE UP OF DIFFERENT REALITIES, CREATED IN ORDER TO OFFER A WIDE RANGE OF SERVICES WITHIN

The Zelari family started its traditional activity of nursery gardening in 1953 with the "Zelari" Farm.At the moment they produce ornamental plants over a surface of approximately 150 hectares, divided into two macro-areas that have pedoclimatic features that are favourable to the different types of cultivation that are carried out on them.Wholesale sales is relative to the Domestic and European markets, especially in this latter where the company is concentrating its effort on widespread penetration through partnership initiatives with specialised companies in order to promote the company's products.Aiming for competitiveness together with reaching the objective of expanding the range of the services offered, brought another two specialised professional companies to work with Zelari, in the following sectors:- building of green areas and landscaping;- building and estate services.In 1979, Zelari starts Euroambiente srl, that supplies planning, landscaping, planting and maintenance services to private and local authorities and in 1986 the ITAF srl, that takes care of building, ordinary and extraordinary maintenance of buildings, and estate services for third parties.

/ The Group

"Zelari Piante", the first established within the group avails itself of the most advanced technologies in the cultivation and typological classification of new varieties of plants, aiming to use the product not only as a live and vital presence in the territory but also as an artistic interpretation; that of a gardener, who is able to make nature protagonist.

Over the years the commercial development in Europe has never stopped.In fact, today annual export volume is 1,000,000 plants in 16 European countries. These achievements are obtained through great managerial ability, but above through a feature that this company that has been passing down for generations: the passion for plants.

History

FROM 1953 TO DATE "ZELARI PIANTE" HAS DISTINGUISHED ITSELF THANKS TO ITS GENUINE DESIRE TO GROW, DEMONSTRATING ITS

ENTREPRENEURIAL ABILITIES. THE OPERATIVE SYNERGY WITH THE OTHER COMPANIES OF THE ZELARI GROUP HAS ESTABLISHED AND

ACHIEVED A LEADING AND PROMINENT ROLE ON THE INTERNATIONAL MARKET.

Princess Grace and Prince Ranieri of Monaco with two holders

of the Zelari Company

Zelari Piante

AGRICULTURE, PLANTS, LANDSCAPING, AND BUILDINGS SECTORS, AVAILING ITSELF OF THE OPERATIVE SYNERGY OF THE

COMPANIES THAT COMPOSE IT, BASED ON INTERCOMMUNICATION BETWEEN THE VARIOUS AREAS OF ACTIVITY.

"ZELARI GROUP" IS MADE UP OF DIFFERENT REALITIES, CREATED IN ORDER TO OFFER A WIDE RANGE OF SERVICES WITHIN

The Zelari family started its traditional activity of nursery gardening in 1953 with the "Zelari" Farm.At the moment they produce ornamental plants over a surface of approximately 150 hectares, divided into two macro-areas that have pedoclimatic features that are favourable to the different types of cultivation that are carried out on them.Wholesale sales is relative to the Domestic and European markets, especially in this latter where the company is concentrating its effort on widespread penetration through partnership initiatives with specialised companies in order to promote the company's products.Aiming for competitiveness together with reaching the objective of expanding the range of the services offered, brought another two specialised professional companies to work with Zelari, in the following sectors:- building of green areas and landscaping;- building and estate services.In 1979, Zelari starts Euroambiente srl, that supplies planning, landscaping, planting and maintenance services to private and local authorities and in 1986 the ITAF srl, that takes care of building, ordinary and extraordinary maintenance of buildings, and estate services for third parties.

/ The Group

"Zelari Piante", the first established within the group avails itself of the most advanced technologies in the cultivation and typological classification of new varieties of plants, aiming to use the product not only as a live and vital presence in the territory but also as an artistic interpretation; that of a gardener, who is able to make nature protagonist.

Over the years the commercial development in Europe has never stopped.In fact, today annual export volume is 1,000,000 plants in 16 European countries. These achievements are obtained through great managerial ability, but above through a feature that this company that has been passing down for generations: the passion for plants.

Zelari Piante

ZELARI PLANTS IS A STRUCTURED AND ORGANISED COMPANY WHICH APPROACHES THE DOMESTIC MARKET

FOLLOWING THE PRINCIPLE STANDARDS LINKED TO PRODUCT QUALITY AND EFFICIENT SERVICE.

A passion for the job and experience gained, have led to complete professional reliability, the knowledge that all productive and commercial divisions have been optimized to the maximum in order to meet market needs, which are frequently updated by participating in all the major trade

fairs within the sector.

Seasonality and all those problems tied to the nature of plants are always the factors which the company is able to assert itself and be competitive.

Under a productive and research point of view, the irreplaceable work of man is supported by mechanization using technologically advanced equipment which allows production to be

improved and optimized.

The internal logistic organization with its systems and clearing centres supports the distribution service that ensures the punctuality and integrity of product delivery throughout Europe.

Zelari Piante

1.000.000 PLANTS EXPORTED EVERY YEAR IN 16 COUNTRIES 150 HECTARES OF NURSERY PRODUCTION TRADITIONAL AND POTTED PLANTS

Zelari Piante

ZELARI PLANTS IS A STRUCTURED AND ORGANISED COMPANY WHICH APPROACHES THE DOMESTIC MARKET

FOLLOWING THE PRINCIPLE STANDARDS LINKED TO PRODUCT QUALITY AND EFFICIENT SERVICE.

A passion for the job and experience gained, have led to complete professional reliability, the knowledge that all productive and commercial divisions have been optimized to the maximum in order to meet market needs, which are frequently updated by participating in all the major trade

fairs within the sector.

Seasonality and all those problems tied to the nature of plants are always the factors which the company is able to assert itself and be competitive.

Under a productive and research point of view, the irreplaceable work of man is supported by mechanization using technologically advanced equipment which allows production to be

improved and optimized.

The internal logistic organization with its systems and clearing centres supports the distribution service that ensures the punctuality and integrity of product delivery throughout Europe.

Zelari Piante

1.000.000 PLANTS EXPORTED EVERY YEAR IN 16 COUNTRIES 150 HECTARES OF NURSERY PRODUCTION TRADITIONAL AND POTTED PLANTS

Our organisation

Zelari Piante

HIGHLY QUALIFIED AND TRAINED PERSONNEL TAKES CARE FULL TIME OF THE

SELECTION OF PLANTS FOR OUR CLIENTS. CHECKING THEIR QUALITY, UNIFORMITY

AND THAT THEY CONFORM TO REQUIRED STANDARDS.

The plants are packed and loaded according to defined criteria in order to maintain their integrity.

Upon client request, a labelling, pre-pricing and bar-coding service is available for each individual plant.

For all destinations, if requested, it is our logistic office's responsibility to organize the transport of plants from our nurseries to the client. Highly professional companies guarantee an impeccable delivery service, which use temperature controlled transport during the summer months.

DELIVERY LOGISTICS

SELECTION AND PREPARATION OF ORDERS

Our organisation

Zelari Piante

HIGHLY QUALIFIED AND TRAINED PERSONNEL TAKES CARE FULL TIME OF THE

SELECTION OF PLANTS FOR OUR CLIENTS. CHECKING THEIR QUALITY, UNIFORMITY

AND THAT THEY CONFORM TO REQUIRED STANDARDS.

The plants are packed and loaded according to defined criteria in order to maintain their integrity.

Upon client request, a labelling, pre-pricing and bar-coding service is available for each individual plant.

For all destinations, if requested, it is our logistic office's responsibility to organize the transport of plants from our nurseries to the client. Highly professional companies guarantee an impeccable delivery service, which use temperature controlled transport during the summer months.

DELIVERY LOGISTICS

SELECTION AND PREPARATION OF ORDERS

Marketing

Zelari Piante

ALL OF OUR CAMPAIGNS AIM AT STRENGTHENING THE CORPORATE IMAGE, THROUGH CATALOGUE, CDS, PROMOTIONAL VIDEOS AND POSTERS.

/ A USEFUL, EASY-TO-CONSULT SYSTEM

Through the online catalogue it is possible to visualise in real time all the plants and prices

present in the it, and upon request it will also be possible to

directly order online.

www.zelari.it

THROUGH ITS RELENTLESS RESEARCH REGARDING THE LATEST MARKETING

TOOLS, THE COMPANY HAS GROWN ALONG WITH THE

MARKET, OFFERING ITS PRIVATE AND PUBLIC

CLIENTS, FROM SMALL TO LARGE-SCALE

CORPORATIONS, AN EXHAUSTIVE AND

EFFECTIVE CONSULTATION AND ORDERING SYSTEM.

Publishing activityPromotional events and participation in

international fairsSearch for

promotional multimedia systems

Marketing

Zelari Piante

ALL OF OUR CAMPAIGNS AIM AT STRENGTHENING THE CORPORATE IMAGE, THROUGH CATALOGUE, CDS, PROMOTIONAL VIDEOS AND POSTERS.

/ A USEFUL, EASY-TO-CONSULT SYSTEM

Through the online catalogue it is possible to visualise in real time all the plants and prices

present in the it, and upon request it will also be possible to

directly order online.

www.zelari.it

THROUGH ITS RELENTLESS RESEARCH REGARDING THE LATEST MARKETING

TOOLS, THE COMPANY HAS GROWN ALONG WITH THE

MARKET, OFFERING ITS PRIVATE AND PUBLIC

CLIENTS, FROM SMALL TO LARGE-SCALE

CORPORATIONS, AN EXHAUSTIVE AND

EFFECTIVE CONSULTATION AND ORDERING SYSTEM.

Publishing activityPromotional events and participation in

international fairsSearch for

promotional multimedia systems

When cultivating in pots all the most

recent and advanced technical

acquirements are applied.In over 30 years of experience in

this type of production, the

substratum has been carefully

calibrated in a specific way

according to the different species

and varieties. More than 1,500,000

litres of water are distributed per

day only in our main nursery,

integrated with a solution of

GROWING IN POTS

The nursery

Zelari PianteZelari Piante

nutrients on a daily basis

according to the most up to date

standards, as well as fed from our

basins and wells; this is what

grows our plants. The slow-acting

fertilizer mix, which lasts

proportionally according to the

length of time that the plant is in

the pot, as well as optimising

growth while the plant is still in our

nurseries, guarantees the

luxuriousness of our plants even

when they are placed for sale at

our clients' locations.

When cultivating in pots all the most

recent and advanced technical

acquirements are applied.In over 30 years of experience in

this type of production, the

substratum has been carefully

calibrated in a specific way

according to the different species

and varieties. More than 1,500,000

litres of water are distributed per

day only in our main nursery,

integrated with a solution of

GROWING IN POTS

The nursery

Zelari PianteZelari Piante

nutrients on a daily basis

according to the most up to date

standards, as well as fed from our

basins and wells; this is what

grows our plants. The slow-acting

fertilizer mix, which lasts

proportionally according to the

length of time that the plant is in

the pot, as well as optimising

growth while the plant is still in our

nurseries, guarantees the

luxuriousness of our plants even

when they are placed for sale at

our clients' locations.

Zelari Piante

Cultivation that is carried out in the

open field and conducted

according to the most modern

techniques (careful pruning,

targeted treatments, and standard

transplants), is aimed to guarantee

plants that meet complete

phytosanitary measures and

minimising the risks involved in the

transplantation process, thus

obtaining plants that are well-

developed, homogeneous and

stable, ideal both for direct

planting and for successive pot

labelling in our nurseries.

Zelari Piante

GROWING IN OPEN GROUND

The nursery

Zelari Piante

Cultivation that is carried out in the

open field and conducted

according to the most modern

techniques (careful pruning,

targeted treatments, and standard

transplants), is aimed to guarantee

plants that meet complete

phytosanitary measures and

minimising the risks involved in the

transplantation process, thus

obtaining plants that are well-

developed, homogeneous and

stable, ideal both for direct

planting and for successive pot

labelling in our nurseries.

Zelari Piante

GROWING IN OPEN GROUND

The nursery

www.zelari.it

ZELARIP I A N T E

Zelari PianteVia Pratese, 527

51030 Chiazzano (PT) ITALYTel. +39 0573 44511Fax +39 0573 445190e-mail: info@zelari.it