Zaid Masannat | Creations Architecture & Exhibit Design Portfolio

T +962 79 55 30 607 [email protected] www.zcreations.com

Zaid Masannat

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architecture | graphicsVisitor Center | Museum Exhibit Design

Before

The Petra Visitor Center Upgrade project was designed to provide better orientation services to visitors. The old Visitor Center did not o�er any interpretive displays and internal spaces were wasted as retail shops. The concept revolved around keeping the existing building and giving it a face lift by literally building a wall around the perimeter of the existing structure to give it more stature and grandeur.

This created a bu�er zone between the old structure and the perimeter wall which was used for circulation and a ‘fast track’ of interpretatuion. The ‘play of light’ in this bu�er zone was also an important part of the concept as the interchanging play of light from the skylight, �ying sails and hidden �xtures took place.

After

Petra Visitor Center Upgrade Project 2012-2014


Zaid Masannat

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A new “Arrival Plaza” with proper a gateway and surrounding shops and theatre were also introduced to de�ne ‘a sense of arrival’ at Petra and to allow for the introduction of night-time entertainment and activities around the spectacular walk-through fountain.


Zaid Masannat

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Zaid Masannat

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The new Visitor Center includesa small museum/interpretation center and a video room, which would orient and explain to the visitor the culture and history of Petra.

Before

After


Zaid Masannat

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Zaid Masannat

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Zaid Masannat

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Jarash Visitor Center Upgrade Project

Jarash is the second most important archaeological site in Jordan. The Jarash Visitor Center Upgrade Project revolves around re-inventing the core of the building by doing away with the dysfunctional existing circular lobby and maximizing exhibition and interpretation spaces in the heart of the building, adding a ‘Cartesian Model’ of the ancient city in the center and introducing a ticketing counter and a video room.

Before After

Raised parapet level

tickets

Schematic plans and section

2014-2015


Zaid Masannat

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Before

After

The exterior of the building was preserved while adding minor enhancements such as raising the parapet to hide the water tanks on the roof and introducing a new visual staircase link from the upper walking spine down to the newly remodeled lobby. Finally, the double height central lobby with 50’s style clear storey lighting around the top was remodeled by introducing a stretch ceiling that will be backlit with imprinted Roman frescoes, reminiscent of the grandeur of Roman baths.

Jarash Visitor Center Upgrade Project 2014-2015


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Jarash Visitor Center Upgrade Project

Central Dial & Stretch Ceiling Design : Order on Earth (Roman city planning), and order in the Skies (the zodiac)

2014-2015


Zaid Masannat

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architecture | graphics


Visitor Center | Museum Exhibit Design


Zaid Masannat

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Zaid Masannat

Portfolio

architecture | graphicsExhibitions/Trade Booth Design

PETRA “Deir”Gateway

Jordan Tourism Board (JTB) Trade Booth 2011

This trade booth design was in response to a complex set of requirements by JTB. It mandated a �exible modular design that could �t several trade show layouts with the maximum number of individual exhibitors in minimum space.

The design concept revolved about the theme “Experience Jordan,” highlighting major attractions such as Petra, Jarash, Wadi Rum and The Dead Sea. The stand featured a huge 2-storey mock facade of Al Deir (The Monastery) in Petra on one end, which led to a surreal corridor of Wadi Rum, where the visitor would be surrounded by back-lit panoramas of the southern desert over a glass walkway with real sand below, under the undulating evening sky above complete with shimering stars. At the end of the walkway, the experience opens up to a circular colonnade remeniscent of the Oval Plaza of Jarash.

JTB Stand Conceptual Design

Ground Floor Plan

Wadi RumExperiential Pathway LC

D a

rray

Juice Bar

Store

JARASHColonnaded Forum

Live PerformancesStage Area

BrochureStand

Ground Floor Plan


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Both sides of the front of the stand would be particpatory areas with a juice/cocktail bar and a small show theatre. These rotating live shows would feature several themes such as: a real life model covered with Dead Sea mud and a crew would give away Dead Sea product samples, live dabke, sand bottles making, henna, mosaic making, shrak (traditional bread) baking with labaneh rolls ...etc. The presentations/shows should entice all the senses, including smell, taste & touch! Large screens would also feature movies places with peolple immersed in ‘experiencing Jordan’ as a fun destination.

6. ATM Dubai

JTB Stand Conceptual Design : Expanded Layouts

Width: 10m Length: 18m Height: 6m

Back Elevation

Back Elevation Front Elevation

6. ATM Dubai



Participant’sName

ParticipanName

exhibitor’sname plate



experience jordan

Longitudinal Section

6. ATM Dubai



Side Elevation


exhibitoname pla



experience jordan



exhibitoname pla



experienxperience jordandan


e e joxperienc

Side Elevation


Zaid Masannat

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USAID/Water Operator Certification ProgramBranding and Expo Booth Design


Zaid Masannat

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In a nutshell

Brief

A designer with over 25 years of experience in multidisciplinary �elds. A passion for design with a keen pursuit of excellence. Equal versatility in the �elds of architecture (architectural design, interiors, urban design, landscape) and graphic design (graphics, branding, advertising). Strong supervisory skills during execution of my projects with an eye for detail and quality workmanship. Strong design directing skills, where I either direct other designers to ensure my envisioned schematics are achieved or take something other designers create and make it better.

• Design expert with 28 years of experience in architectural, interior, graphic, branding and advertising �elds

• Uniquely positioned to provide integrated and holistic design solutions bridging inter-related design disciplines.

• Spent the last 5 years in designing physical upgrades and site interpretation at heritage sites, with particular focus on designing visitor centers, museums, building rehabilitation and exhibiting functions across key touristic sites in Jordan.

• Produced complete design solutions from conceptual stages through implementation. In some projects directed and managed the design process of contracted architectural, interior and graphic design �rms to ensure their output matched my envisioned schematic designs.

• Was the lead designer for the Petra Visitor Center throughout all stages of design and implementation, a showcase project that sets the mark in enhancing the overall visitor experience and understanding of archaeological sites.

• Received national and international awards for branding and advertising projects which spanned over 15 years of work in the graphic design and advertising �elds.

• Proficient communication and presentation skills, team leadership, project management while building positive working relationships with business partners.

• Fluent in English, Arabic (native) with some knowledge of French.

• Jordanian citizen. Married with children.

Design is the essence of all things, it is in everything that surrounds us, it is the sublime understructure of all created things...

Zaid Masannat

Zaid Masannat

Resume


Education

Experience

Master of Architecture and Urban Design, Washington University in St. Louis, MO, USA, 1989.

Master of Architecture in Architectural Design, University of Illinois at Champaign-Urbana, IL, USA, 1988.

BSc in Architecture, University of Jordan in Amman, Jordan, 1986.

2013 - present Creative Director/Senior Architect Economic Growth through Sustainable Tourism (EGST)USAID/Jordan, Chemonics International, Amman, Jordan

Created several design solutions for the development of touristic sites in Jordan, including architectural and graphic conceptual designs, interpretation plans, interior and visual communication solutions for museums, visitor centers and other touristic attractions. Directed the design processes of subcontracted architectural and branding design �rms most notably for the Petra and Jarash Visitor Centers. Provided ongoing graphic, interior, exhibit design and supervision support for the Petra Visitor Center during the second phase of its construction.

Directed the output of consultant designers for the interpretation of Ajloun Visitor Center and Citadel. Did schematic designs for an Eco-Village in Ta�leh with integrated visitor experience packages.

2009 - 2013 Creative Director/Senior Architect Jordan Tourism Development (JTD) IIUSAID/Jordan, Chemonics International, Amman, Jordan

Created design solutions for site interpretation at archaeological sites in Jordan such as Amman Citadel, Jarash, Ajloun, Petra and others. Developed architectural and interior conceptual designs for local NGO’s in Wadi Rum and other touristic attractions.

Was the chief designer for the Petra Visitor Center, o�ering comprehensive planning; architectural; interior; graphic, interpretation and exhibit design solutions and worked closely with the architectural consultants to ensure that tender documents matched the envisioned schematic design.

Directed the design and construction processes of contracted �rms for the Aqaba Visitor Center and the Jabal Amman visitor information center at Rainbow Street.

Directed the design and implementation of The Martyrs’ Church mosaic shelter and the Visitor Center and interpretation room in St. George’s (Mosaic Map) Church in Madaba working in tandem with local consultants.

Did schematic designs for the revamping of the Jordan Tourism Board trade show booths. Provided creative direction for several project publications such as the Tourism Strategic Plan handbook.

Provided technical support to the Ministry of Tourism and Antiquities (MoTA) and the Department of Antiquities (DoA) for the upgrade of the Handicrafts Village and Jarash Visitor Center and the cleanup of the historical site.

Zaid Masannat

Resume


1999 - 2009 Owner and CEO of CreationsA leading design and advertising agency in Amman, Jordan

Successfully managed the agency throughout its lifetime and tackled prestigious accounts while establishing a reputation of high calibre design and production quality in the �eld.

Won several award winning graphic, branding, web and advertising awards. Created integrated design solutions for companies including the development of corporate identity packages, logos, stationery packages, marketing communications collaterals and media ad campaigns. Expanded the company’s client base to cover many segments of the market including: banking, retail, foods, government and non-government organizations, technology, hotels and industry.

Created brand identities for several entities such as: INJAZ, Izzat Marji Group, George Abu Zeid, Zalatimo Bros. for Sweets, Master Stationery Industries, Union Land ULD, Archisys, Jordan Applied University, Jordan Inbound Tourism Association (JITOA), George Abuzeid and several others. Handled several prestigious accounts such as: Grand Hyatt Amman, Standard Chartered Bank, GTZ, several USAID projects, UNICEF, Nabil Co for Food Products and many others. Our fame crossed borders and we were invited to work with partners in KSA and UAE on prestigious accounts such as SAGIA, Kingdom Holding and Obegi Chemicals. For samples of creative work please visit zcreations.com

2007 - 2009 External Advisor University of Jordan, Faculty of Arts & Design

Mentored graduating students and supervised their graduation projects in their �nal year.

2000 - 2001 Consultant Architect

Was a member of the Consulting Committee for Jordan’s National Children’s Museum by appointment from HM Queen Rania Al-Abdulla.

1997 - 1999 ArchitectJafar Tukan and Partners, Amman-Jordan.

Did the preliminary design, design development and management of several projects. Most notably was the Project Manager of the Amman Marriott Hotel Expansion project and the Dead Sea Marriott Resort Hotel . Assisted in the design development and landscape of several hospital buildings in Saudi Arabia.

1995 - 1997 Art DirectorImageNet Inc. (New York, U.S.A), ME Regional O�ce.

Was a key member in the creative design team. Created concepts, directed and executed corporate identities, advertising campaigns promotional literature, posters, trade shows exhibition booths, marketing analysis and other graphic design projects.

Zaid Masannat

Resume


1992 - 1995 Freelance Designer

Participated in several consultancy positions listed below. Was responsible for the design and supervision of residential projects in Amman.

1992 - 1993 Part-time LecturerUniversity of Jordan, Faculty of Architecture, Amman, Jordan.

Taught second year students design classes and studios.

1993 - 1994 Consultant Architect/PlannerAl Al-Bayt University at Mafraq, Jordan.

Was member of a consulting team of architects commissioned to layout a master plan and landscape scheme for the newly established campus with a gross area of 200,000 m2.

1992 - 1993 Consultant Architect/PlannerMu'ta University at Mu'ta, Jordan.

Was member of a consulting team of architects commissioned to produce a Master Plan for the campus as well as design and produce of construction documents for 11 individual structures with a gross area of 40,000m2.

1986 - 1987 ArchitectJafar Tukan and Partners, Amman-Jordan.

Worked on several corporate and residential projects. Won �rst prize in a landscape design competition for a regional park in Sohar, Oman.

References Maysa ShahateetComponent Leader, Tourism Site Development & Presentation ComponentEconomic Growth through Sustainable Tourism (EGST)USAID/Jordan, Chemonics International, Amman, Jordan

+962 79 999 4442 | [email protected]

Ibrahim OstaChief of Party, Economic Growth through Sustainable Tourism (EGST)USAID/Jordan, Chemonics International, Amman, Jordan

+962 79 608 6000 | [email protected]

Dr. Emad HijazeenCommissioner for the Environment, Deputy Chief CommissionerPetra Tourism Region Development Authority (PDTRA), Petra, Jordan

+962 79 551 6044 | [email protected] | [email protected]

1990 - 1992 Computer Aided Architectural Design (CAAD) System ManagerThe Urban Research and Design Center, Washington University in St. Louis.

Worked extensively on the "Riverfront 2000" Multimedia project which "Riverfront 2000" Multimedia project which "Riverfront 2000"experimented with emerging multimedia technologies and creating an archival system for the Mississippi Riverfront in St. Louis. The project was funded by The National Endowment for the Arts (NEA) in the US.

Zaid Masannat

Resume


Awards Honorary Distinction: H.M. King Hussein Royal Award for Excelling Graduates in the Tawjihi (High School Diploma) Exam, June 1986.

First Prize in a landscape competition for the Garden of Sohar, Oman, 1986.

American Institute of Architects Student Chapter AIAS Fall 1987 Design Competition, "A Conference Center in Barcelona", Honorable Mention, 173 nationwide in the USA.

United States Achievement Academy, All-American Scholastic Achievement Award, 1988.

International Cities Design Competition, "Visions for the Future", Spring 1989, Honorable Mention Award, 270 entries from 35 countries.

"Best Booth Design Award" at METS'95 (Middle East Technology Show; Client: IDEAL Systems, October 1995.

First Prize: IDEAL Group corporate identity design competition; May 95; Included logo and stationery design as well as the entire corporate image for all four companies in the group.

First Prize in the “INJAZ” logo design competition. Logo unveiling ceremony by First Lady Hilary Clinton and Her Majesty Queen Rania Al-Abdullah of Jordan.

Gold Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness Category; Client: Save the Children. Image Ad.

Gold Award; IAA - Jordan Advertising Awards 2001 Competition; Clothing Category; Client: Chicco.

Silver Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness Category; Client: INJAZ – Gap Ad.

Silver Award; IAA - Jordan Advertising Awards 2001 Competition; Food Category; Client: Zalatimo Bros. For Sweets.

Bronze Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness Category; Client: INJAZ-Human Resources Ad.

Bronze Award; IAA - Jordan Advertising Awards 2001 Competition; Food Category; Client: Nabil Co. for Food Products.

Gold Award; IAA - Jordan Advertising Awards 2003 Competition; Non-alcoholic Beverages Category ; Client Hammoudeh Dairy Products Co.. New Milk Pack Ad.

Silver Award; IAA - Jordan Advertising Awards 2003 Competition; Public Awareness Category ; Client Save the Children. INJAZ Independence Ad.

Silver Award; IAA - Jordan Advertising Awards 2003 Competition; Package Design Category ; Client Mazaj Tobacco. Mazaj Mouassel Packages.

Silver Award; IAA - Jordan Advertising Awards 2005 Competition; Recruitment Category ; Client Creations. Employment Ad for the agency “Deck of Cards” Ad.

Gold Award; IAA - Jordan Advertising Awards 2007 Competition; Home Appliances Category ; Client Izzat Marji & Sons Co. HENCO Water pipes “The Power of Metal” Campaign.

Bronze Award; Jordan Web Awards 2009 Competition; Art & Design Category ; Client: Archisys. Website design award.

Zaid Masannat

Resume

Documents

Zaid Masannat | Creations Architecture & Exhibit Design Portfolio