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BRANDWORKS. A selection of Brand Identity assignments by YS Creative Marketing
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BRANDWORKS
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A brand is an identifying symbol, words or mark that
distinguishes a company or its product from the competition.
For companies that want to compete and be known as leaders
in their field, branding is an essential part of marketing.
It is important to understand that branding is not only about
getting your target market to choose you over the competition,
but it is also about getting your prospects to see you as the only
one that provides a solution to their problem.
A well positioned brand will help you:
> Deliver your message clearly
> Confirm your credibility
> Connect your target prospects emotionally
> Motivate your buyers
> Concrete customer loyalty
If you are serious about branding your company or your product
effectively, consider YS Associates.
Turn the page and see some of the brands that we have created
and marketed consistently and successfully.
Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Visual Marks for: 1. The Foundation, an upscale restaurant in Ottawa. 2. Tega Development Corporation, an up and
coming residential builder 3. Canada’s Year of Asia Pacific. 4.The Greek Gourmet, a traditional catering service. 5. Orasys,
a small electronic components maker. 6. MetaVera Solutions, a software development company specializing in traffic applica-
tions. 7. Language of Leadership Co., a service dedicated to advancing executives with language skills training. 8. Electronic
Ticket Agent, a service that distributes city attractions tickets via electronic kiosks. 9. Malcolm Brothers, an insurance company.
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Canada’s year of Asia Pacific1997
L’année canadienne de l’Asie-Pacific
Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Round and round. Logos for: 1. BabelFish, a translation/linguistics web engine and training company. 2. OpusEdge,
a software development company. The founder wanted to keep his passion for music depicted in the visual. 3. Creative Business
Centre, an organization promoting creativity for business. 4. James Edward Capital Corporation, a boutique investment bank.
5. Convivium, a business coach/management company. 6. Beer label/identy. One of 5 custom beer labels developed for
the Clocktower Brew Pubs. 7. Firehouse Communications, an ad agency. 8. InfoPeople Security Solutions, an IT company.
9. YS Associates, a communications firm.
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BABELFISH
TRANSLATION
TRAINING
TECHNOLOGY
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Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Decisions. Decisions. The identity for FoodPass, an electronic restaurant loyalty program took many twists and turns.
The final logo had to reflect the transaction aspect of the business and not the food necessarily. After the logo was developed,
applications followed including POPs, collateral, cards, web visuals, etc. The Initial phase took about 6 weeks, with ongoing
applications still being developed to date.
FoodPass.com logo proposalFoodPass.com logo proposal
Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Images. Words. What’s the difference? Signatures for: 1. Armada Bar & Lounge. 2. Cubes Storage, a service
company specializing in store-it-yourself modular solutions. 3. Green Acres, a company offering irrigating and lighting products
and services to commercial and residential clients. 4. Kindnest, an information technology company with a very human touch.
5. Clocktower Brew Pub, a restaurant/pub franchise that’s known for its in-house brewed ales and lagers.
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Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Handcrafted Identities for the five different varieties of beer of Clocktower Brewer Pub chain.
Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
A brand that talks. Reworking of symbols, signatures and colour sheme of Babelfish Corporation Language Training
Relevant Work Branding : Logos/Signatures
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Strong visuals for a strong brand. Ben Farella Group’s branding includes powerful visuals to convey certain
messages: Trojian Horse = strategy, Sledge Hammer = hard hitting sales tactics, Match Fire = creative energy.
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Contact Yannis Souris at 613.294.3649 or email: [email protected], www.yannisouris.com
Brand Identity/Design/Advertising Campaigns
Print Ads/Collateral/Direct Mail/Outdoor/AV/TV/Radio
Exhibit/Trade Show Design
BRANDWORKS
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