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Packaging

Many of us get carried away by what we eat, simply because we know it tastes good and by placing these irresistible treats at the front of supermarkets there is not much stopping us from resisting picking one up, we simply cant help ourselves. Maybe if people knew the real consequences it would encourage us to just simply say “No”.

Design Problem

Raise more awareness to people what it is they are consuming to discourage people from unnecessary unhealthy snacking

How:

Incorporate visual imagery, per-suasive text onto the packagingManipulating/changing the brands slogans

An Idea

My intention is to raise awareness of what people are consuming through packaging, the effect is to make people think twice about what it is they are about to eat, wether it be through subliminal colours used on the packaging or persuasive text. To give people back the will power to say no to un-nutritional food. Packaging Companys do not value the care and health needs of its consumer but only consider the selling point of product and to do all means nessisary for the product to have a high selling point

Fat Pig is a chocolate company which i came across that create organic milk chocolate with extremely eye-cathing packaging, name and content. Using a clever inventive way of promoting and advertising their product, but at the same time raising awarenss. Whilst other chocolate companies use words and phrases which entice you to buy a chocolae bar, like the kit kat common phrase “Take a break, have a kit kat”, Fat pig does exactly the opposite. On the back of the chocolate bar are words that doesnt inspire you to eat the chocolate, phrased in a way to almost put you off eating it. The pretty pink packaging and neat design almost makes the product appear to be innocent until you turn over the chocolate and read it. on the front of the chocolate is a pigs snout, simplistic minimalistic imagery to sit with the whole content of the chocolate. I think this is a very creative and inventive way of raising awareness but in a fun humorous way, its about time that consumers are faced with reality of products rather than illushion waffle just so the company can get more sales. I dont think this product would discourage people to not eat chocolate all together because it purposely uses fun and humour, but i do think it would raise slight awareness to people when eating it and the next time if they decide to pick up and eat another different chocolate bar. A rememorable chocolate experience

Research

Department store packaging gave me more an insight to the creative side of packaging, where the box offers a lot more than the actual product. I decided to visit john lewis to get a perspective on the diffrent types of packaging, to see how companys constructed information and visual together to commuincate to its consumer. I soon discovered that the most obvious thing to attract buyers is the products appearance and the information displayed would contain nothing other than ingredients used or its contents and the brand name of the product.

I came across these chocolates in store, and thought they were so interesting that i bought them and thought it was a very good way to communicate to buyers. The chocolates had funny humourous picture illustration and text which was situated underneath each picture. I thought about the idea of having text on a product which contained humour would encourage buyers to actually pick up the product and read it and follow any written instructions given.

Visit to John Lewis

From the idea taken from fat pig chocolate, i decided to use the same concept and apply it to darling spuds packet of crisps, the natural neutral colours that are used in the packaging, showing us they use natural ingredients ie.. sea salt, balsamic vinegar and stating they are hand cooked make consumers believe they are healthy compared to other crisps, when in actual fact they are just as bad. So on the white packet i decided to redesign its packaging image

Experiments

Final Outcome

My final pieces containing funny and rude meaasages, encouraging consumers to make the right choices and eat less by giving them some sort of guidance of how much of a treat they can have, without over doing it. How many of us are faced with a massive pack of chocolate buttons? we know we shouldnt, but we do it anyways, yes, thats what happens, the whole packs gone, nobody to stop you or to say youve had enough, but with this method you can.

This is another example of one of my final pieces, following the same concept as the previous other ones but on the back there will be a little handy tip in order to either discourage you to not eat it at all, or if you do decide to have a munch, it tells you what you need to do in order to burn of the added calories.

Final Outcome