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Your sport can’t afford
to be neutral on carbon
Today, more consumers
than ever are judging brands
on whether they harm
the environment.
“Australia bushfires:
F1 monitoring fires
before start of
new season.”
“Climate change is
threatening sports
stadiums and arenas,
and teams like the
Yankees and Dolphins
are battling back.”
“Sport and the climate
crisis: time for the
travelling circus to
just stay put.”
Copyright © 2020. All rights reserved | F0220
When the climate change
spotlight lands on your
sport, will you have the
right answers?
• How do fans of your sport feel about
the environment?
• Which sustainability goals do your
supporters care about the most?
• Are perceptions of your sport being
harmed by its carbon footprint?
• Are your positive stories cutting through?
Climate change is heating up.
Make sure your sport doesn’t
get burned.
For more information contact:
sport.yougov.com
YouGov Sport’s unique set
of research and insight tools
can help you plot your
sustainability strategy by:
• Finding out what your fans think about
your sport and its impact on the environment
• Ranking your sport’s sustainability
credentials against its peers
• Understanding supporters’
environmental priorities – from plastic use
to emissions reduction
• Benchmarking perceptions and
measuring the effectiveness of your
sustainability actions
• Helping you make the internal case for
action and finance
• Providing you with evidence to get partner
buy-in for sustainability actions
• Giving you data to attract sponsors who
prioritise sustainability
68.6%
56.3%
68.6% US sports fans
agree that green energy
is the future
56.3% UK sports fans
agree that climate change
is the biggest threat to
civilization